Traditionally, Facebook has been reluctant to fill up its social content feeds and streams with ads. However, they have rolled out Sponsored Stories for ad units. This new option will open up a viable new ad inventory that can include placements on the home page.
Social Media
Revolution of Social Data [Infographics]
Marketing has evolved from mass media to social media, broadcasting to curating and now demographic data to social data. What is social data and why is it important to marketers? Social data is anything and everything collected from social network profiles and behaviors i.e. logins, sharing, gender, interests, age, etc… Companies understand the value in […]
Using Social Media for Brand Awareness
Cost-effective and powerful, social media is changing the way companies network. That’s because many businesses today are finding that connections made on sites like Facebook, Twitter and blogs are allowing them to better communicate with customers, more effectively draw in new leads and, over all else according to a July 2010 survey, increase customer awareness […]
Wrapp Your Friends: Social Gift Giving & Promotions
With so many new interactive activities taking place on Facebook, it seems that one more company has caught onto the social media frenzy and is taking advantage of new ways to interact with your social network. A Swedish Social Gifting service, Wrapp just debuted in the U.S. that will allow
Improved Facebook Advertising Campaign Performance
Social media marketing, research has shown, is the fastest growing platform for advertisers. With promises of increased customer engagement and low marketing costs, advertisers flocked to this platform in droves. 76% of companies in the US use social media. Over three quarters of marketing officers believe they will increase their ROI this year through social […]
Can Social Media Change Education Paradigms?
Sir Ken Robinson; author, speaker and international advisor on education in the arts to government, non-profits, education and arts bodies. He was Director of The Arts in Schools Project (1985–89), Professor of Arts Education at the University of Warwick (1989–2001) and was knighted in 2003 for services to education. You can view the RSA animate video “Changing paradigms in […]
How to Get the Most Out of Your Social Media Advertising
The field of advertisement has changed immensely over the past decades. Online advertisements have replaced almost completely the printed newsletters, which used to be so effective. If, at first, the companies used to advertise online and build their own websites and buy virtual ads, today, social media is the new way of advertising. Now, I […]
Professional Spotlight: Jeff Pulver
The Social Media Valley, or Long Island can certainly claim some bragging rights with this professional. Jeff Pulver has not only been a contributor to the Digital Age, but a visionary leader in communications (or also the communication tools of Social Media) and specifically the power it has given to people. Jeff’s professional contributions would […]
#Ignition2011: Sheryl Sandberg Shares Concerns for Facebook and Women
At the recent Ignition Conference Sheryl Sandberg shared that Mark Zuckerberg’s greatest fear is lack of innovation. She mentions that the two factors are fueling that fear. Google has as many job openings as Facebook has current employees. Facebook lacks the resources of many of its direct competitors. Sheryl understands that one of Facebook’s immediate […]
How Facebook became Pornbook [News]
Facebook tackled by its own value! Facebook users where so outraged over the content that they engaged with it! That’s right, Hardcore Porn created a massive engagement practice that spread the content like crazy! As users commented on the photo’s, mostly in outrage, the Facebook algorithm moved the content to the top of the news […]