While Google may cover around thirteen percent of US display in online advertising marketing, Facebook may garner around twenty-two percent. Not surprisingly, it seems like Google has decided they actually do like the way Facebook allows users to share their interest, recommendations and ideas. So they have now added their own method of ‘liking’ or […]
SEO Search Engine Optimization
Google Analytics and Greasemonkey
Google Analytics is a free service offered by Google that generates statistical information about the visitors to your site. It is aimed at marketers, small business and website owners. It is considered to be the most often used statistic tool, currently used by 57% of the 10,000 most popular websites. Google Analytics tracks visitors to […]
Google’s New Algorithm
Do you stay glued to financial news for the biggest trends, or failing ones, to keep your business thriving and productive? If so, you may want to take a seat for this one. Designed to improve search results, Google has initiated a new algorithm. For those who have made a habit of providing the highest […]
Sneak Peak: Digital Brand Marketing 411: Educate, Embrace, Brand
So, the internet is flooded with 101 courses, be it Social Media 101, SEO 101, Digital 101, SEM 101 and so on. The shocking part is that we are well beyond Freshman year, perhaps now it’s time for an advanced course. This is a book in progress and the purpose of this post is to […]
Google’s Social Search
A few days ago Google changed the way the company is dealing with social media. Since the launch of its Social Search in 2009, Google’s social media was kept a little hidden from the general public. You had to know about it and opt-in through Google Labs. Once you did, Google’s search results page would […]
What is a Creative Commons License?
With so much business being conducted online these days, it has become imperative to have methods to protect and copyright our works in a manner just as remote as how it was posted. Regardless of whether your work is writing, photography, or even coding or programming, you will want a means to ensure that regardless […]
Foursquare – Location Marketing and Check-in Technology
Although the knowledge of location marketing may be old news to some, to those who are just tuning into the usage of Smartphones and as well as other advanced mobile digital equipment, it may be an entirely new concept to others. I did an article about FourSquare a few months ago, but in review I […]
Best Practices for Creating New Content (Social Media Week 2011)
Prep for Social Media Week Presentation 2/9/11 10:30AM Roger Smith Hotel: It is said that 10% of the content available on the internet is original, and the other 90% is recycled from that 10%. With that highly likely statistic in mind, try to remember that although you may not be an expert on the topic you are given to create content for, it is quite possible to at least have the look of one.
Basil C. Puglisi to present for SMC part of Social Media Week 2011.
Basil Puglisi is joined by Amy Vernon of Blue Glass Interactive and Mardy Sitzer of Bumblebee Desing & Marketing. The group will be facilitating the “Content is King…” session at 10:30am on Feb 9, 2011 at the Roger Smith Hotel.
Brand Reputation Management: Digital & Social
So what if you do not have the funds to pay a service, or manage your own team to do so? There are a few helpful hints to lead you in the right direction, but overall, the reputation your brand carries is entirely up to you as a product or service provider. As a provider, it is also your duty to combat any negative feedback on your company.