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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Search Engines

Owning the Map: Why Local Search Strategy Is Now Your Best Digital Investment

June 27, 2016 by Basil C. Puglisi Leave a Comment

The Local 3-Pack Is the New Front Page Mobile search is reshaping how consumers find local businesses. Google’s Local 3-Pack—those top three map listings that appear when someone searches nearby—is now the prime real estate for local visibility. In early June, updates to mobile search and Maps show Google is continuing to favor map-based, location-relevant […]

Filed Under: Digital Factics Blog, Search Engines, SEO Search Engine Optimization

Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World

February 1, 2013 by Basil C. Puglisi Leave a Comment

Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do that over writing for their actual traffic. Thanks to the big changes brought about by Google Panda and Penguin. However, this is something that rarely happens any more, the general consensus being that […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: Pengiun, SEO

SEO and Social Guide for Travel Niche

December 18, 2012 by Basil C. Puglisi Leave a Comment

The travel niche is a fast-growing one where the web is concerned, presenting a slew of opportunities to talented writers given the wide range of people interested in learning more about the places they plan to visit. Like any unique niche, being a travel blogger requires that you stay up on the latest in SEO, […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: SEO, travel

A Look at Google+ [INTERNSHIP]

December 3, 2012 by Basil C. Puglisi Leave a Comment

At first Google+ was launched as an individual only field test. Google soon after received an outstanding demand for new accounts and then opened it up to people over the age of eighteen. A few months later Google plus was opened for the younger age group. It’s obvious to see that Google plus received a […]

Filed Under: Authors, Digital Factics Blog, General, Search Engines, Social Brand Visibility, Social Media, Social Media Topics

Google AdWords, Part 2 [Internship]

November 3, 2012 by Basil C. Puglisi Leave a Comment

As you read in the Google Adwords part one, pay per click (PPC) is one of the options Google offers as an advertising feature. However, PPC is not the only feature. Cost Per Impression (CPI) is another online advertising tool that Google offers. CPI usually is in the form of a banner ad on a […]

Filed Under: Authors, Digital Factics Blog, General, Search Engines, SEO Search Engine Optimization Tagged With: advertising, adwords, business, google, internet marketing, Marketing, ppc

Why use Google AdWords? – Part 1- [Internship]

October 8, 2012 by Basil C. Puglisi 2 Comments

Ever search something on Google and wonder what makes the first search result better than the next? With a little help from AdWords it can help you achieve a higher rank in the search results. AdWords bid on keywords that will help trigger their sponsored ads. How much they bid is one of the things […]

Filed Under: Authors, Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Search Engines, SEO Search Engine Optimization Tagged With: advertising, adwords, google, Marketing and Advertising

How Exact Match Domains Have Weathered the Penguin Storm

September 25, 2012 by Basil C. Puglisi 3 Comments

Exact match domains have always had the added advantage of direct-type in traffic, giving them certain immunity to algorithm updates. Once an EMD is linked to a website, the webmaster’s behavior has more to do with rankings. Penguin sought out sites with too many exact match anchor text links, but the outcome had more to […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: google, SEO, SEO Search Engine Optimization

How to Avoid the Google Sandbox in a New Blog

July 23, 2012 by Basil C. Puglisi 1 Comment

If you run a web site, which you want to be visible on the search engines, you should know about the Google sandbox and how to avoid it. The search engine giant, Google, implements measures to keep violators at bay. What happens if you committed errors using Google’s applications and services? Well, if you incurred […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: avoiding google sandbox, blogging, google sandbox, google sandbox issues, how to avoid google sandbox, sandbox, SEO, traffic

Google Places for Your Service Industry

May 23, 2012 by Basil C. Puglisi Leave a Comment

An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with effective online marketing with social media, SEO, map optimization and many other internet marketing tools.

Filed Under: Branding & Marketing, Business, Digital Factics Blog, General, Search Engines Tagged With: Chief executive officer, google, Google Place, google places, Hedge fund, internet marketing, Search engine optimization, Social Media, Web search engine

Google Started Changing the Way Search Results are Shown

April 11, 2012 by Basil C. Puglisi Leave a Comment

Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the […]

Filed Under: Digital Factics Blog, General, Search Engines Tagged With: Algorithm, Amit Singhal, Chief executive officer, Executive director, google, Google search, Metaweb Technologies, Search engine results page, Web search engine, Wikipedia

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Responsible AI (#AIgenerated by Agents)

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

Libraries Put “Whether” Into AI Literacy. Most Training Plans Skip That Question #AIg

The Public Library Association and Microsoft wrote ‘whether’ into AI literacy: people need judgment to decide whether, when and how to use AI tools. Other October programs teach the how first. For the public, deciding whether is the first and often only checkpoint.

Agent Security Tools Can Stop an Action. Whose Name Is on the Yes? #AIg

Four agent security launches in two days put brakes, monitors, and quarantines on AI agents. Only iProov’s HAPS service is built to prove a named person approved one exact action, and its spec is still an experimental draft. Containment is Responsible AI; a recorded human decision is AI Governance.

GAO Found the Pentagon’s Responsible AI Council Stopped Meeting for Months #AIg

GAO found the Pentagon’s Responsible AI Working Council stopped meeting from late 2024 to August 2025, still has no charter, and has three of ten authorized staff. SBA’s AI governance board hadn’t met nine months past OMB’s deadline, and EPA’s Inspector General just opened an audit. Charter the body, log decisions, fund the chairs.

Eight States Want a Judge Between OpenAI and Its Next Agent Test #AIg

Eight state attorneys general sued OpenAI on October 14 and turned an alleged agent sandbox escape into consumer protection and tort claims. Idaho and Iowa ask courts to require independently verified test environments. Keep a signed isolation record, a disclosure clock, and a claims-to-controls register.

NIST’s SI Incident Practices Hold the Restart Until Leadership Accepts the Risk #AIg

Ten voluntary NIST, NSA, and CISA practices for AI agent control incidents lean on machines to watch, contain, and investigate agents, then reserve the restart for senior leadership. Make that a named accept, modify, or reject decision with the remaining risk on record.

China’s Draft AI Export Catalogue Controls Weights, Not Chat Access #AIg

China’s draft AI export catalogue controls weights, source, and overseas localized deployment of restricted models, while carving out API, APP, web, SaaS, and lightweight on-device access. Export now splits code that leaves from service that stays.

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