@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

Conferences & Education

Social Engagement Statistics 2011 [Videos & Infographs]

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How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that when social networking first came into our digital lives, many had no idea how to take it, how to monitor it effectively, and how to aggregate its contents to be the most effective use for each account owner.

Tweetdeck, TheTweetedTimes, and Summify are great ways to keep in tune with trends and news on your social network sites and can supply you with a smaller method of mining your own social engagement statistics.

Think Social Media is a Fad?

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Think Again!

The internet has grown by 14% since 2009. There are 1.9 billion internet users worldwide. As of December 2010, there were 255 million websites. There are 152 million blogs around the net.

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Timing Matters

Facebook Statistics

  • Facebook has over 800 million active users
  • More than half of them log on daily
  • The average Facebook user is connected to at least 80 groups, pages, or events
  • Facebook users install apps over 20 million times each day
  • Over 350 million Facebook users access the site through a mobile device
  • Facebook beats Google Weekly news in traffic in the US
  • Facebook users post 60 million status updates daily

Studies by KissMetrics have shown that the best time to share content on Facebook is at noon and then again at just a bit after seven pm. The best day to share is on Saturday.

Some Facebook users increase their following by utilizing aggregators such as YouLikeHits,  Get FaceBook Friends, or sites like Get Fans Fast for Facebook Fan pages.

Twitter Statistics

  • Twitter is the most popular among working adults
  • There are one billion tweets per week
  • That is a 280% increase over tweets in 2010, so far…
  • There are currently over 460 thousand new accounts created every day
  • Mobile Twitter users have increased 182% since 2010
  • Twitter marketing jumped from 3% of businesses in 2008 to 49% in 2009

Statistics show that the best times to tweet are between 9 to 11 am ET and 1 to 3pm Eastern Standard Time. Even tools like Timely can help users to figure out the best times to post for their particular crowd and then schedule them for tweeting.

The optimal time of day to get retweeted is between 3 pm and 6 pm, while the best day for it is on Friday.

Twitter users often utilize sites like FollowMania, Twiends, and TwitterShuffle to gather more followers for expansive networking.

LinkedIn Statistics

  • LinkedIn has over 120 million users, in over 200 countries, and more than 2 new members signing up every second. This equals one million users every 12 days.
  • Almost 2 billion people searches were conducted on LinkedIn in 2010
  • More than 2 million companies have LinkedIn Company Pages

The best time to publish content on LinkedIn can always vary from network to network. Since many networks may be exclusive to their own locale or country, general optimal time to post during US times can be early morning, around 7 am Eastern Standard Time for those who are coming into work and checking status updates. Again in the early evening starting between 5 pm and 6 pm  catches many users at the end of their workday.

The best days to post on the business networking site are Tuesday, Wednesday, and Thursday. Do not post on Mondays when at all possible. Friday is considered an ineffective posting day as well. While some laud the benefits of weekend post, you can expect many users will only read or research so deep during their own personal downtime. Post light reads or quick updates on weekend days.

There are many groups on LinkedIn that offer increasing connections and open networking for businesses looking to expand their local networks into global entities.

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YouTube Statistics

  • YouTube has more content uploaded in the average 60 days than three of the major television networks have created in 60 years
  • YouTube may have the broadest demographics of the big four social networks with users averaging between the ages of 18 and 54 years old
  • YouTube is the second largest search engine in the world
  • YouTube receives over 100 million views per day
  • 84% of internet users view videos online

Sites like TubeIncreaser and Gain YT Views that can help YouTube channels increase their viewers and subscribers. While sites like these have legitimate benefits utilizing them overly can have negative effects. The fact is, many YouTube viewers will not even expend the time to check out a video if it has little or no views, so increasing views on your videos can actually increase the views on your video. Make sense?

However, nothing goes further when creating videos for your business than to go by helpful guidelines during the creation process. Keeping top tips in mind is the best guarantee that your content is relevant, high-quality, and a source of leveraging brand awareness for your business.

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Social Media Marketing Advice, Analysis, and Insight from #SMWF N. America

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On the 1st and 2nd of November, SMWF N. America comes to New York. This conference openly offers social media marketing advice and more in-depth insight into how your brands and business can use options like Facebook and Twitter to help create priceless consumer relationships, monitor brand reputations, build communities, and sometimes they work as forums that can help to sell products, services, or opportunities directly.

Many of the globe’s top social media aficionado’s will meet to help initiate discussions and analysis surrounding the many diverse factors that affect marketing development, take-up, and strategic effectiveness.

SMWF will provide coverage on many of the vital issues that surround our social media space. Discussions will feature coverage on:

  • B2C Social Media Activities
  • ROI on B2B
  • Integrating Relevant Channels
  • Social CRM
  • Social Shopping
  • Geo-Location
  • Measuring and Managing Reputation  top sociakl obe’tly.
  • ions, build communities, and sometimes they work as forums that can help to sell products, services, or o

There is much focus on how social media is changing customer behavior and conference focus will highlight these issues in full.

#SMWF will also feature a number of high-profile speakers that represent leading brands such as Hershey’s, Twitter, NASA, Coca-Cola, Tumblr, and more. SMWF was designed to be an effective forum for building industry connections and creating networks that can help to improve networking sessions.

SMWF plans to take connection-building to new and more sophisticated technological heights. The SMWF TwitterWall will also be a distinguished feature of the show. Related Tweets will be projected onto a massive screen for all to read and will allow delegates to access a stockpile of statistics, infographics and other relevant information to display to the crowd who the most influential show tweeters are.

With the free-to-attend industry exhibition as well as the Social Media Hub covering some of the most basic elements supporting the most effective uses of social media, this is an even that should be listed as a must for anyone in the area with an interest in utilizing social media as an additional marketing channel.

For more info on what you can expect from the shows visit the SMWF Agenda Page.

DBMEi readers can save 15% by entering discount code DBM15 when Registering here.

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SMX East: Search Engine Expo, First Impressions

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DBMEi was granted Press Access to the SMX East taking place in NYC this week. While we will follow up with a summary of the event, we wanted to share some first impressions.

If you have not been here yet, make time! With one day left on September 15, 2011 at the Jacob Javits Center we hope this post find you in time to get into the event and see some great vendors and try to access an event.

The event is very well organized and the speakers are prepared to share data and facts! This has been one of the biggest critiquesfacing many conferences, most have speakers that participate seem to be self or company promoting with little if any actionable information to share. One of the other concerns, often expressed by people like us here at DBMEi, “where is your data, your sources” because sometimes we wonder if they are just pulling this stuff from the sky…. “where is the credibility”. The SMX East has had an impressive impact quick and early.

As you can see in the photos I have attached the speakers are sharing their actual trade practices, unlike many others events the SMX seems to have set a standard where the goal is to make sure each presenter has something tangible and actionable. The presentations are supported by a ton of quantitative data that the presenters are using to show, not tell the attendees what they are doing and why.

So far the SMX East has been an event worth attending, I have been very excited to see speakers talking about the process by which they take action and sharing the quantitative data to support their processes and theories.

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DBMEi Internships

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Digital Brand Marketing Education & Interactives has a NEW internship program. We believe that we have developed a program that might be of some interest to you and/or your students.

The internship program with DBMEi is designed for students that wish to learn how to write for digital publications, develop hands on learning in digital media and marketing. Interns learn through the “Read, Write & Share” philosophy in areas of Digital Media, Social Media, Content Development, Brand Marketing and more.

The basic program requires six publications by the intern spread out over three months. During this time the intern is required to conduct research in an area of interest under the supervision of a DBMEi contributing author. The Program is administered by the Executive Director to maintain the highest quality standards.

Interns not only learn about conducting research in digital media, but how to shape that content and use sources to reinforce their position. Then we work with them to teach them how to use Social Media and PR to create visibility and develop followers.

Learning Outcomes:

  • Learn How to conduct research in a digital setting,
  • Learn how to develop their personal brand and online reputation,
  • Learn how to format content to develop a reader’s attention and the search engines,
  • Learn how to develop a multi directional social media campaign to drive readership,

Those that complete an Internships:

  • Are invited to Contribute to DBMEi as a Author,
  • Receive a certificate of completion and a portfolio page,
  • Have a multiplatform personal social media presence the rest of their career,
  • Are eligible for development funding to a conference of their choice.

Earthquake: Twitter An Emergency Communication Tool

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What is your Social Media Emergency Management plan?

At around 2pm today, an Earthquake with an epicenter about 34 miles NW of Richmond, VA. 87 miles SW of DC. began felt as far north as #NYC and New Jersey.

While tens of thousands flocked to their cell phones and TV service, twitter spread the word to millions. Twitter had everything from people talking about the earthquake to news organizations using twitter to share the little info they had.

Fox News reported that they were having trouble reaching personal over the cell phones and had to turn to twitter for information.

The experience of the earthquake should signify the importance of a tool like twitter, it allows you to gather information and operates on a different bandwidth through data plans allowing others to communicate when the cell network becomes overwhelmed.  

It’s time to revisit your states, county, business and family emergency communication plans, should you not be able to reach each other over the phone, do you have a twitter account on each phone for you, your employees and your children?

At the time of this publication at 2:36PM Fox News reporters in the field are reporting the biggest issue facing people is the communication breakdown. Even NBCNews was digging on twitter to find anything they could for news content.

It was also noted that two Nuclear Power plants where taken offline near the quakes. With Summer in full swing and brownouts not uncommon, it has to make you wonder what is your plan to keep the phones and tablets charged?

Perhaps it’s time for twitter accounts to have a dedicated plan for buildings and businesses to inform personal and employees about what is going on. It’s also not a bad idea to have a family plan to allow others to find out your OK.

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New Hot Startups: Silicon Valley, New York and Virgina?

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Some of the new startups generating interest in the West Coast, New York and in Virginia? Which one of those will flourish and become the next new trend?

Flotype – Founded in October 2010. Web technology that will enable anyone to easily build large scale web applications.

GetAround – Sept. 2009. Peer to peer car rental by the hour or the day. Network of people who are renting their cars instead of having them parked, unused, for 23 hours a day. Their technology allows people to unlock cars with their smartphones. GetAround won the TechCrunch Disrupt NYC last year.

LuJure – Founded in Balcksburg VA. LuJure is a drag and drop facebook application that allows everyday business owner the opporutnity to develop catchy facebook custom tabs that provide interactive content, videos, and specials sparked by timelines and viral activity.

HotelTonight – Launched in 2010 , the website lets you make last minute hotel reservations from your cell phone for a drastically reduced price. It aggregates information from hotels about their daily vacancies. Was names “best travel app” by travel & Leisure magazine.

Dekko – May 2011. Still in the beginning stages and very secretive, Dekko wants to give users all the information they might need about a picture they take with your cell phone or a photo they see on the internet. See explanation at:

iDoneThis – May 2011. sends users an e mail to remind them what they have to do and what they’ve accomplished. The information is put in a calendar so you’ll have a record of what you’ve accomplished and when.

Blurts – A blurt is an audio comment, story, anecdote, narration or voice-over used to add passion, authenticity and tone to any social post – Facebook, Twitter, Flickr, YouTube, blogs, comments, etc.

TaskRabbit – 2008, A marketplace for busy people who don’t have time to run errands. Users can post what they need done and how much are they willing to pay for the service. If your car doesn’t start, you can get jumper cables in minutes, or you can advertise for extra delivery person for a business at crunch time.

Cruisewise – May 2010. A site that aggregates all the information about cruises into one place and lets you place an order right there, unlike Expedia for example, where you have to call the cruise line after the reservation.

Dynamic Signal – November 2010, a social media marketing platform for marketers to build and operate their own brand communities. An operating system to make word of mouth marketing a key part of the marketing strategy.

Giftly– 2010, Enables users to send personal gift certificate to different stores. The recipient goes to the store, buys what he wants and the amount is reimbursed with the amount of the gift.

Additional Sources:

Klout vs PeerIndex vs Social IQ

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Although Klout is certainly a highly popular format for social influence measurement, it is not the only tool available for this type of social media standing calculation.

Klout Review

Currently, Klout is definitively the leader in this social media-indexing race. Although some people continue to question the validity of the topics that are dubbed as a user’s ‘expert’ topics, others say that Klout is right on time when it comes to knowing what niches a person has a public passion for. 

Since early May of 2011, Klout has shown a steady rise in viewers. With only 1,208 sites having better three-month global traffic rankings, and the site holding steady in the US at #303, it shows no sign of letting up anytime soon. With new Klout Perks cropping up with increasing frequency, the buzz about this choice in social media monitoring does not leave out any of its pros, and even has its fair share of cons as well.

Some users report inconsistencies in what they are truly passionate about, and what Klout has derived as their interests from previous posts, statuses, and tweets. It seems that giving digital high-fives may only be worthy of Klout points if Klout is passionate about your topic, or simply just recognizes it as common.

PeerIndex

PeerIndex is another ingenious algorithm that measures the influence with a three A list.

  • Audience
  • Activity
  • Authority

These three elements are then evaluated and averaged in order to create each user’s Peer Index. The collaborated Peer Index will then reflect a number from zero to one-hundred, one-hundred being the highest.  

Another benefit to Peer Index and Mozilla users is a very helpful plugin that will reflect any Twitter users PeerIndex score on any website, forum, or any html based page where the @ symbol is used before a legitimate Twitter account name. This means that if you ever find yourself in need of someone with high authority in your niche, you are a simple Tweet stream away from the familiar and comforting highlighted PeerIndex rating. It also means an instant perusal of site owners’ proven level of peer influence without the need to manually go on a search.

PeerIndex has also been growing in leaps and bounds and has an Alexa ranking currently of 13,226 global with a U.S. presence at #7,326. However, only around 30% of users are U.S. based.

 Social IQ

A new competitor is also about to break out of beta and into the hands of eager users. Social IQ is defined as an algorithm that was developed by Soovox. Founded in 2009 and headquartered in sunny San Diego, California. Social IQ is the newest concept of the three in social influence calculation and monitoring. Still in their building phase, their main mission is to become a globally recognized element of new media advertising and influence economy.

Social IQ is taking the road previously traveled by Klout by enacting reward systems for users who have targeted niche influence. Login is just as easy on Social IQ s on the previously mentioned with manageable Facebook, Twitter, and LinkedIn integration.

Although it is still in beta and quite off of Alexa’s shortlist, Facebook integration is already functioning and any user can see what a fantastic tool this will be once completed.

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Facebook buys Push Pop Press: Facebooks?

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Facebook has announced this week the purchase of Push Pop Press, a fact that raised eyebrows and posed questions about where is the company going next.

Push Pop Press, started by two former Apple employees, Mike Matas and Kinon Tsubteris, aimed to change how the future books will be read. They presented their innovation at a TED conference in  Sept. 2009  by using their first published book, Al Gore’s “Our Choice”. The book provides an interactive experience that has not yet been seen. You can read the book like a traditional book, flip pages in real time. You can tap on the pictures and they will enfold to a full screen, and pinch them down to size. You can watch the pictures turn into videos about what you read, photographed in the actual locations, and you can see statistical information. Not only that,  you can play interactive games with the book, by blowing on the screen to see how fast the wind turbines move in the picture. AND you can do it all instantaneously without waiting for it to download. The book, readable on iPad and iPhone won Apple’s Design Awards.

Now people are wondering what is up Facebook’s sleeve? Are they branching out to new business that is not social media? Are they planning to start making and publishing books? Selling them through their site and competing with Apple, Amazon and Google?

On Push Pop Press’s website it says: “Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it’s going to be a great home for Push Pop Press.”

Some experts say the move to buy the company’s technology might be linked to Facebook’s entertainment platform. After all, for years Facebook has been saying they are not only a social network but an entertainment distributor. Facebook has a very robust gaming platform with hundred of million of users playing video games. Earlier this year, Facebook has started testing streaming movies in partnership with WB.

Or it might be that the purchase was to swoop up the talented engineers behind the company who clearly understand the tablet market better than Facebook.

Be it as it may, the Push Pop Press team will cease publishing books but the Al Gore book is still available for sale on their site with the proceeding going to charity.

People are lamenting the loss of such an innovative idea, but I have a feeling we haven’t seen the end of it yet. Facebook, which was started in college and for college students, might have a plan to revolutionize future education, by working on the future of school textbooks. Electronic books which can be updated and improved without having to print any single copy.

And all the books a student needs, from kindergarten to post graduate, can be seen on one, easily carried, tablet.

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XY Do: Facebook buys e-book maker Push Pop Press Plans to Integrate its Tech

Google Plus (G+): Business Review

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After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform  Google +, now what has that meant for business?

They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register new users. It seems that one request or recommendation to connect is not enough. To get invited to this new party you need invitations from different sources.

As the platform came out and was evaluated by business people, it became obvious that Google+ system has a few advantages for business: Dell CEO, for example, started talking about it becoming an alternative to the traditional customer service call. He posted the following question on his Google + page: “I am thinking about hangouts for business. Would you like to be able to connect with your Dell service and sale teams via video directly from Dell.com?

Other businesses saw the potential as well. Mashable.com, Ford, Sesame Street, Search Engine Land an others managed to get invited and immediately opened a brand page. Mashable.com, the technology site, had 103,000 followers by the time Google+ put a stop to businesses on their platform and removed all those pages.

At the end of June, after a few rocky weeks for brands on Google+, Google announced that business pages would be coming soon and asked brands to stop making new accounts. They eventually invited some businesses to apply to be part of a test program.

A few hours later, Mashable and Ford accounts were restored, but not completely.  After talking extensively with Google, Mashable founder Pete Cashmore agreed that he will personally take over the account, which had 100,000 followers already, and wind down his personal account which had only 40,000 followers.

Immediately Christian Oestlien from Google posted the following announcement:

“With so many qualified candidates expressing intense interest in business profiles, we’ve been thinking hard about how to handle this process. Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.

In the meantime, we ask you not to create a business profile using regular profiles on Google+. The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers. Doing it right is worth the wait. We will continue to disable business profiles using regular profiles. We recommend you find a real person who is willing to represent your organization on Google+ using a real profile as him-or-herself.”

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What is it about Google+ that prompted businesses to jump on the bandwagon so quickly?

It is the wave of the future, experts say, and it might signify a drastic shift in social activity on the internet. Connecting to people will no longer be faceless. It addresses one of the fundamental problems of why social interactions through the internet are so risky. The one writing messages as a 17 year old girl, could turn out to be a 40 year old man looking for easy pray. No more. Now you will be able to connect and see the face behind the post.

It lifts the veil of anonymity. People can see and hear the people they interact with, can hear their tone of voice and see their demeanor. Business will become personal again?

Businesses can use circles to target their ‘tier one’ costumers with specials deals. They can provide personal attention by seeing the customer who can see them as well.  When a number of customers have the same question, one conversation with a whole group will save time on customer service.

It might also encourage personal interactions between people who see each other, who can lend a helping hand.

Companies will need to consider the intimacy of a given relationship. The first wave of social media forced businesses to become a little more transparent and compelling online, this wave of relationship relevancy will push them to take their customers more personally.

The biggest advantages Google + has against Facebook?

Google is a big company. It can offer an immediate search. It has connections to Google’s other platforms off the bat.

As of July 4 Google’s contract with Twitter expired and they did not renew it. Expert speculate that Google+ will incorporate some form of tweet possibility. If they do that, businesses will have one more reason to join them rather than the competition. It will make their life simpler.

Google has apps for business productivity as well as an apps market for third party apps.

Google can provide companies a web presence integrated with social networking. There will be very little reason for people to leave the Google platform at all.

Google has already the Checkout system and its Products search is connected to all sorts of online merchants. Google can tie those and enable e commerce through the company’s page – when those pages will become available – enabling payment service and database of products without sending shoppers off to another site. Facebook does it with the help of a third part tools which cost  anywhere from about $20 to a few thousands a month.

Google’s model of advertising and analytics is well established and most often used. AdSense and AdWords have been around since 2000. Google Analytics has a head start on traffic and advertisement performance tools, and is one most often used to check results on campaigns.

Google can, and probably will, tie-in the business pages of Google+ to Google maps and Google Places.

Google’s mobile integration includes mobile payment option, which allows users to transmit data by tapping two phone together or to a scanner. 

Facebook rushed to supply an answer to Google+ strength and announced immediately a connection with Skype to do the same. Their new video calling works by clicking on the Video Call button, being rolled out to users. It requires a plug-in to be able to use it. They are working on other means to come closer to the new things Google+ has to offer. Indeed this week Facebook unveiled a new step by step guide aimed at helping small businesses use their site. Facebook’s new business page does not come with any new features, it just puts a lot of information in one place, and serves as a reminder that Facebook encourages companies to use their services, while they can’t use Google+ yet.

Some statistics at a glance:

  • Number of users of Google+ – 20 million
  • Time it took to get those numbers – 3 weeks
  • Number of users from the US – 5 million


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Is Google Plus (G+) the key in the transition to Web 3.0

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A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0!

Google has many, many tools and products in its offering, most of which are free! If you have not taken the time to look around I suggest you spend a few minutes and start to familiarize yourself with them, they will save or make you A LOT OF MONEY!!!

Google recently made a few updates, but the top bar has been around for longer than most realize, it is in this bar that Google is writing the book on Web 3.0.

What is it that makes Google such a force? Why is Google Plus or G+ such a big deal?

As seen above, Google has captured the “cloud” era ahead of schedule. Without even looking at the advanced features or Google Apps, one can create and store documents on their google account, set appointments organize and share a calendar, find new information and search for products, solutions, books, or even watch a movie or a how to video.

Social Media has changed the way that people interact and use the web, in fact web 2.0 was all about social media. Websites, software and plug-in updates that allowed people to interact with one another and turned a one directional internet into a multi directional web. In web 2.0 not only can you talk back to the media or information source, you could share it or pass it around. The individual web user could claim the brand of a company for better or worse. Dell had individuals that were not related or employed by the company providing customer support in the forums, and Milton’s Scrabble lost thousands, arguably millions in its brand because two other developers claimed the brand in Facebook.

Web 3.0 has been branded the “cloud” era where information, both public and personal is stored on the world wide web and accessed via data plans, Wifi or traditional cable and dial up. This includes massive files for things like high definition media, entire company databases, etc. This is really not something that is new, just look at how startups like Patch Media use google to simulate a traditional IT infostructure or Saleforce.com to organize track and distribute leads, sales and work. With only one main hub in NYC, Patch Media delivers people and content without traditional overhead in over 800 communities around the United States.

Google Plus bridges the gap between Web 2.0 and Web 3.0

In Google Hangout people interact in a real time public space. Others now have to rethink how they look, speak and the body language or facial features that they use. (The innovative marketers and advertisers will need to think how to get a coke can on the desk during that hangout, how to get a new movie poster on the wall behind that person on the hangout etc.)

Google Hangouts has a game changing advantage for those that know how to present, speak and are truly genuine in public. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.

Google Plus has an A symmetrical sharing system, which means that we can send to others but not get a share in return. G+ from its creation allows users to separate professional and personal lives and even organize beyond the largest separation issue that has plagues social users. This interface along with many other features makes Google Plus the most advanced social media site/tool/software that has ever been created, but all that pales in comparison to why Google is so powerful in web 3.0.

If you are in a space where you are using social in a way that allows you to network and share both your personal life and professional life, what could be better than the Google suite of products? You can share and update documents in real time, video conference, make appointments, develop leads, search out information, shop and buy products, services and so on…

A small business now has an IT Dept. in one place. They can seek out support, generate leads, share reports, organize their schedule, promote their business with video, learn from other videos, advertise in Search, not to mention capture the power of social or viral activity. The digital business can now provide face to face support in a familiar environment something that many still crave.

A teacher or tutor can instruct a class or group from half way around the world, share documents, collect home work in real time. A educator or small college can now reach millions and take online learning into a space that captures the best of brick and mortar with distance learning once only done through text based posts.

A politician can capture and organize moral entrepreneurs, organizations and supporters from an account that brands who they are, what they are doing and interact with them with little or no technical experience or knowledge.

The shift in the world economy has come from millions of individuals competing with large corporations and brands that once held a monopoly on professional marketing, networking and talent. Thanks to a Google account you can now work with the best talent, develop a impressive network and generate a brand that is professional, technologically competitive and organized.

 

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