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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Basil C. Puglisi

AI in Workflow: Intelligent Gift Documentation, Donor Commitment Automation, and Fundraising Efficiency #AIg

June 17, 2024 by Basil C. Puglisi Leave a Comment

AI Workflow Automation

What HappenedIn May 2024, Givzey introduced its AI-enabled Intelligent Gift Documentation Platform, designed to streamline donor commitment processes and automate compliance in fundraising. This platform uses AI to create, track, and validate gift documentation in real time, reducing administrative delays and ensuring accuracy in pledge management. By automating late-stage fundraising workflows, nonprofits can improve conversion […]

Filed Under: Business, Data & CRM, Responsible AI, Sales & eCommerce, Workflow

Boost Summer Sales with Instagram Stories

June 13, 2024 by Basil C. Puglisi Leave a Comment

instagram Stories

Summer scrolling peaks. Feed posts bury, Stories pop up first. What it is: Short daily clips with deals or polls that vanish in 24 hours. How it works: Post one with sticker like poll on favorites. Use Instagram insights to see views. Save best to Highlights for longer life. What to do this week:• Post […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles Tagged With: Social Media

AI in Social Media: Twitter/X’s AI Summaries, TikTok’s Music AI Experiments, and Reddit’s Mod Tool Enhancements #AIg

June 10, 2024 by Basil C. Puglisi Leave a Comment

Social Media AI

What Happened In May 2023, three major social platforms leaned heavily into AI to improve engagement, creativity, and moderation. Twitter—now rebranded as X—began rolling out AI-generated “Highlights” for select trending topics, offering condensed summaries for users who want faster updates without scrolling through entire threads. The feature builds on the platform’s push for real-time relevance, […]

Filed Under: Responsible AI, Social Brand Visibility, Social Media, Social Media Topics

Draw Summer Visitors with a Google Maps Glow-Up

June 5, 2024 by Basil C. Puglisi Leave a Comment

Summer Travel Google Visitors

Out-of-towners search for hidden gems. Stale listings don’t entice. Add seasonal energy to pull them your way. What it is: Summer-themed photos and posts on your profile. How it works: Upload two summer shots and a special post. Rio SEO’s tips show fresh images boost seasonal queries. What to do this week: Add two summer […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Google’s March Core Update, Baidu Ernie Bot Launch, and Bard Public Rollout #AIg

June 3, 2024 by Basil C. Puglisi Leave a Comment

SEO, AI

What Happened In March 2023, three significant milestones reshaped the global search and AI landscape. On March 15, Google began rolling out its March 2023 Core Update, impacting search rankings across industries. Early tracking indicated volatility in both informational and transactional queries, with noticeable fluctuations in health, finance, and e-commerce sectors. The following day, March […]

Filed Under: Responsible AI, Search Engines, SEO Search Engine Optimization

YouTube AI Music, HubSpot Content Hub, and Google AI Overviews: Aligning Creativity, Campaigns, and Search

May 27, 2024 by Basil C. Puglisi Leave a Comment

YouTube AI music, HubSpot Content Hub, Google AI Overviews, AI marketing, content remix, campaign personalization, SEO strategy, engagement KPIs

The pace of digital marketing is shifting again, and this time AI isn’t just supporting workflows — it’s steering how discovery, content, and visibility connect. In April, YouTube expanded its AI-powered music features with DJ-style suggestions and text-to-prompt radio stations, offering creators dynamic soundtracks that respond to audience tastes. At the same time, HubSpot launched […]

Filed Under: AI Artificial Intelligence, Business, Content Marketing, Digital Factics Blog, PR & Writing, Publishing, Search Engines, SEO Search Engine Optimization, Video

AI in Workflow: Sales Copilots, Generative AI Support, and AI-Driven Supply Chain Planning #AIg

May 20, 2024 by Basil C. Puglisi Leave a Comment

Workflow, AI and CRM

What HappenedOn April 1, 2024, Microsoft Dynamics 365 Sales rolled out a major Copilot upgrade, adding smart meeting summaries, personalized outreach suggestions, and customizable lead qualification directly into the sales workflow. These capabilities are designed to reduce manual CRM entry, accelerate lead processing, and improve engagement efficiency. Shortly after, on April 10, Best Buy detailed […]

Filed Under: Business, Data & CRM, Responsible AI, Sales & eCommerce, Workflow

Don’t Ignore Yelp: How to Reply Without Sounding Defensive

May 16, 2024 by Basil C. Puglisi Leave a Comment

yelp reviews and replies

Warmer weather means more Yelp reviews. Bad replies make reputation worse. What it is: Polite answers to Yelp feedback to fix issues and show you care. How it works: Thank reviewer, own the problem, offer fix like a call. Keep short, no excuses. Use Yelp messaging for private details. What to do this week:• Find […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

AI in Social Media: Instagram’s AI Stickers, Pinterest’s Personalized Discovery, and Discord’s Clyde Chatbot Expansion #AIg

May 13, 2024 by Basil C. Puglisi Leave a Comment

Social Media AI

What Happened Back in April 2023, multiple social platforms introduced AI-driven enhancements aimed at making user engagement more personalized and interactive. On April 4, Instagram began testing AI-generated stickers, allowing users to create custom visuals from text prompts using Meta’s generative AI models. These stickers can be added directly into Stories and Reels, giving creators […]

Filed Under: Responsible AI, Social Brand Visibility, Social Media, Social Media Topics

Spring Changes on Google Maps and What They Mean for You

May 8, 2024 by Basil C. Puglisi Leave a Comment

Google Listings Update

Interface updates sneak in and shift how profiles perform. Last year’s tweaks helped early users rank better. Don’t miss this round. What it is: New features in your profile dashboard. How it works: Sign in, test updates, adapt posts or info. TechWyse notes these tweaks can give early adopters a visibility boost. What to do […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

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Responsible AI (#AIgenerated by Agents)

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

Libraries Put “Whether” Into AI Literacy. Most Training Plans Skip That Question #AIg

The Public Library Association and Microsoft wrote ‘whether’ into AI literacy: people need judgment to decide whether, when and how to use AI tools. Other October programs teach the how first. For the public, deciding whether is the first and often only checkpoint.

Agent Security Tools Can Stop an Action. Whose Name Is on the Yes? #AIg

Four agent security launches in two days put brakes, monitors, and quarantines on AI agents. Only iProov’s HAPS service is built to prove a named person approved one exact action, and its spec is still an experimental draft. Containment is Responsible AI; a recorded human decision is AI Governance.

GAO Found the Pentagon’s Responsible AI Council Stopped Meeting for Months #AIg

GAO found the Pentagon’s Responsible AI Working Council stopped meeting from late 2024 to August 2025, still has no charter, and has three of ten authorized staff. SBA’s AI governance board hadn’t met nine months past OMB’s deadline, and EPA’s Inspector General just opened an audit. Charter the body, log decisions, fund the chairs.

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