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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Basil C. Puglisi

Threads AI Trends, YouTube AI Video Dubbing, and Pinterest’s Personalized AI Boards #AIg

August 12, 2024 by Basil C. Puglisi Leave a Comment

Social Media AI

What Happened Meta is enhancing Threads with AI-driven topic clustering, now in testing, to make it easier to follow emerging conversations and discover related discussions. Instagram introduces AI image editing tools that enable quick background changes, object enhancements, and cleanups directly in-app, giving creators more flexibility without third-party software. YouTube expands its “Aloud” AI-powered dubbing […]

Filed Under: Responsible AI, Social Brand Visibility, Social Media, Social Media Topics

Spot Your Google Maps Rank and Tweak It Better

August 7, 2024 by Basil C. Puglisi Leave a Comment

Tweak Google Maps for Visibility

Visibility varies block by block. Heatmaps pinpoint weak areas. Use one to adjust before business suffers. What it is: Trackers mapping positions across neighborhoods. How it works: Run monthly scans, tweak for low spots. BrightLocal’s grid shows visual insights clearly. What to do this week: Get a tool, run a heatmap, and adjust posts or […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Bing Evolves: Visual Answers, Image Generation, and Persistent AI Chat #AIg

August 5, 2024 by Basil C. Puglisi Leave a Comment

SEO, AI

What Happened In early May 2023, Microsoft unveiled a significant evolution of its AI-powered Bing experience. On May 4, the company announced three major updates: rich visual answers in search results, integrated AI-powered image generation via Bing Image Creator, and persistent chat capabilities that maintain context across sessions. The rich visual answers enhanced how information […]

Filed Under: Responsible AI, Search Engines, SEO Search Engine Optimization

Instagram Notes Music, Descript Scene Builder, and SMX Advanced: A Marketing Alignment

July 29, 2024 by Basil C. Puglisi Leave a Comment

Instagram Notes music, Descript Scene Builder, SMX Advanced, AI SEO strategies, structured data, scene-based editing, cycle time reduction, organic reach, CTR, bounce rate

Instagram introduces music into Notes, Descript launches Scene Builder as a new way to assemble video, and SMX Advanced clarifies how AI is reshaping the foundations of SEO. These updates unfold across June, and while they may seem like separate product announcements, their value compounds when used together. A short music-driven Note can spark participation, […]

Filed Under: AI Artificial Intelligence, Branding & Marketing, Content Marketing, Digital Factics Blog, Search Engines, SEO Search Engine Optimization, Social Media

AI in Workflow: Brand Analytics, Influencer Insights, and Journalist Discovery #AIg

July 15, 2024 by Basil C. Puglisi Leave a Comment

AI Workflow Influencers

What HappenedIn June 2024, Meltwater rolled out a series of AI-powered updates designed to accelerate brand monitoring, improve outreach targeting, and enhance campaign planning. Key additions include AI-generated Brand Analytics Tabs that compile real-time brand health reports, an AI Journalist Search tool to help PR teams identify relevant media contacts faster, and enhanced influencer campaign […]

Filed Under: Business, Data & CRM, Guest Bloggers, PR & Writing, Responsible AI, Sales & eCommerce, Workflow

Keep Customers Coming Back with Quick Thank-You Emails

July 11, 2024 by Basil C. Puglisi Leave a Comment

email marketing

July heat brings repeats. Silence after buys? Miss loyalty chance. What it is: Email after purchase saying thanks with a personal note. How it works: Use template from Mailchimp, add name or item. Send in 48 hours. Automate if you can for ease. What to do this week:• Gather recent buyer emails.• Send thank-yous with […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

AI and Social Media Monetization: TikTok’s Creative AI Hub, Instagram’s AI Stickers, and Snapchat’s Lens Studio AI Upgrades #AIg

July 8, 2024 by Basil C. Puglisi Leave a Comment

Social Media AI

What Happened In June 2023, multiple social platforms rolled out AI-driven creative and monetization tools designed to increase user engagement and advertiser value. TikTok introduced its Creative AI Hub, a centralized resource where creators can explore, test, and deploy AI-powered content tools, including auto-generated captions, music suggestions, and creative prompts tailored to trending formats. Instagram […]

Filed Under: Responsible AI, Social Brand Visibility, Social Media, Social Media Topics

Get More Google Reviews Without the Awkward Ask

July 3, 2024 by Basil C. Puglisi Leave a Comment

Google Reviews

Low review counts drag your rank down. Tools send gentle prompts automatically. Set one up to build volume steadily. What it is: Post-sale nudges via email or text. How it works: Configure to send after purchases, like share if you enjoyed. Sterling Sky emphasizes recency, so steady flow helps. What to do this week: Choose […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Beyond Products: Google’s April Reviews Update and BrightonSEO’s AI Focus #AIg

July 1, 2024 by Basil C. Puglisi Leave a Comment

AI, SEO

What Happened In April 2023, Google expanded its product-focused algorithm refinements with the April 2023 Reviews Update. Announced on April 12, this update broadened review system coverage to include reviews about services, destinations, media, and other topics—moving beyond purely product reviews. The update emphasized in-depth, first-hand expertise, requiring content creators to provide evidence of experience […]

Filed Under: Conferences & Education, Responsible AI, Search Engines, SEO Search Engine Optimization

LinkedIn Premium AI Coaching, Shopify AI Recommendations, and Google Spam Update: Building Smarter Paths to Growth

June 24, 2024 by Basil C. Puglisi Leave a Comment

LinkedIn AI coaching, Shopify AI recommendations, Google spam update, AI job tools, eCommerce personalization, SEO updates, engagement KPIs

AI continues to redraw the way people work, shop, and search — and May underscored how quickly these shifts are becoming practical. LinkedIn extended its Premium subscription with AI job coaching tools that help members fine-tune résumés, draft tailored outreach, and prepare for interviews as if a coach were guiding them directly. Shopify deepened its […]

Filed Under: AI Artificial Intelligence, Digital Factics Blog, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Social Media

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Responsible AI (#AIgenerated by Agents)

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

Libraries Put “Whether” Into AI Literacy. Most Training Plans Skip That Question #AIg

The Public Library Association and Microsoft wrote ‘whether’ into AI literacy: people need judgment to decide whether, when and how to use AI tools. Other October programs teach the how first. For the public, deciding whether is the first and often only checkpoint.

Agent Security Tools Can Stop an Action. Whose Name Is on the Yes? #AIg

Four agent security launches in two days put brakes, monitors, and quarantines on AI agents. Only iProov’s HAPS service is built to prove a named person approved one exact action, and its spec is still an experimental draft. Containment is Responsible AI; a recorded human decision is AI Governance.

GAO Found the Pentagon’s Responsible AI Council Stopped Meeting for Months #AIg

GAO found the Pentagon’s Responsible AI Working Council stopped meeting from late 2024 to August 2025, still has no charter, and has three of ten authorized staff. SBA’s AI governance board hadn’t met nine months past OMB’s deadline, and EPA’s Inspector General just opened an audit. Charter the body, log decisions, fund the chairs.

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