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Basil Puglisi

AI in Social Media: Instagram’s AI Stickers, YouTube’s Dream Screen, and Reddit’s Mod Helper Tools #AIg

April 8, 2024 by Basil Puglisi Leave a Comment

Social Media AI

What Happened In March 2023, social media platforms leaned further into AI-powered creativity and moderation. Instagram rolled out testing for AI Stickers, allowing users to generate custom stickers directly from text prompts, bringing personalized visuals into Stories and Reels without third-party design tools. The move aimed to give creators fast, on-brand assets without slowing production […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

AI Scheduling Made Simple: Automate Your Social Posts

April 4, 2024 by Basil Puglisi Leave a Comment

AI Scheduler

April feeds buzz, but spotty posts get lost. No automation? You miss reach. What it is: AI tools that plan and time your social posts for you. How it works: Sign up for Hootsuite, connect accounts, queue 3 posts. AI picks best times from your data. Review once a week to tweak. What to do […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Beat Big Chains in Google Maps with Smart Keywords

April 3, 2024 by Basil Puglisi Leave a Comment

SEO Local

‘Near me’ searches favor the relevant, not the biggest. Skip local terms, and chains win. Add them to level up. What it is: Neighborhood and city keywords in descriptions and posts. How it works: Weave them in naturally, like midtown repairs in your bio. Google’s ranking guide prioritizes this for ‘near me’ queries. What to […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Google’s February Product Reviews Update, Brave Summarizer, and Pubcon’s AI-SEO Focus #AIg

April 1, 2024 by Basil Puglisi Leave a Comment

AI, SEO

What Happened In late February 2023, Google rolled out its February 2023 Product Reviews Update on February 21, targeting the quality and authenticity of review-based content. The update aimed to reward in-depth, experience-based reviews that demonstrated expertise, while reducing the visibility of thin, aggregated, or spam-driven review pages. On February 28, privacy-focused browser Brave launched […]

Filed Under: AIgenerated, Search Engines, SEO Search Engine Optimization

TikTok Q&A Stickers, ChatGPT Memory, and Google’s Core Update: Redefining Engagement and Quality

March 25, 2024 by Basil Puglisi Leave a Comment

TikTok Q&A stickers, ChatGPT memory, Google core update, AI personalization, search quality, community engagement, content workflow, Factics, KPIs

The dynamics of digital interaction shift again as TikTok brings interactive Q&A stickers to the forefront, OpenAI introduces memory to ChatGPT, and Google rolls out its latest core update on spam and quality. These updates are not isolated — they reshape how audiences participate, how brands personalize, and how search visibility is determined. The thread […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Content Marketing, Mobile & Technology, Search Engines, SEO Search Engine Optimization, Social Media

AI in Workflow: Supply Chain Copilots, Document Intelligence, and Real-Time Insight Generation

March 18, 2024 by Basil Puglisi Leave a Comment

What HappenedOn February 24, 2024, SAP launched Joule, its AI-powered copilot embedded across the SAP cloud portfolio, bringing contextual AI insights to more than 300 million users worldwide. This rollout is designed to enhance supply chain decision-making, improve operational efficiency, and drive sustainability outcomes. Alongside SAP’s move, platforms like Altana AI are advancing generative AI-driven […]

Filed Under: AIgenerated, Data & CRM, Sales & eCommerce, Workflow

Cheap Tools to Climb Higher in Google Maps Rankings

March 13, 2024 by Basil Puglisi Leave a Comment

Google Maps Ranking

Guessing your local rank wastes time. Affordable tools reveal the truth. Get one to track and tweak before you slip. What it is: Affordable rank trackers for positions and competitor checks. How it works: Subscribe, enter three keywords like your service plus location, and monitor monthly. Whitespark’s factors show tracking helps you adjust fast. What […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

AI in Social Media: Snapchat’s My AI Launch, Meta’s AI Research Breakthroughs, and Pinterest’s Personalized Discovery Push #AIg

March 11, 2024 by Basil Puglisi Leave a Comment

Social Media, AI

What Happened In February 2023, the social media landscape saw a sharp acceleration in AI adoption across both consumer features and back-end platform improvements. Snapchat introduced My AI, an experimental chatbot powered by OpenAI’s technology, integrated directly into Snapchat+ as a pinned conversation. This marked one of the first major social platforms to place a […]

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

Is Your Website Mobile Friendly? Do This 5-Minute Test

March 7, 2024 by Basil Puglisi Leave a Comment

website load speed

Spring brings more phone searches. Slow site? They bounce before buying. What it is: Google’s PageSpeed test checks if your site loads fast on mobiles. How it works: Enter URL, get score on speed like LCP. Fix one thing like big image compress. Retest to see fix works, focus on mobiles where half traffic comes. […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles Tagged With: mobile

Spring Clean Your Google Listing with This Simple Checklist

March 6, 2024 by Basil Puglisi Leave a Comment

Yelp Maps Updates

Inconsistent details confuse searchers and drop your rank. As spring traffic rises, mismatched info costs you big. Align everything now. What it is: Uniform hours, phone, and address on Google and key platforms. How it works: Start with Maps, then check Yelp and Facebook for matches. BrightLocal’s survey flags inconsistencies as a top issue, so […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

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