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How to Make Your Event Successful

March 13, 2012 by basilpuglisi@aol.com Leave a Comment

Those who organize events know that the success of the event depends on many things, least of them the weather. The amount of options and the connections the attendees create in an event will dictate if they will join you next time or not. In other words “What would I get out of it?”

Even in our connected and social media rich world, business is still done face to face. The biggest hurdles business people have to overcome are psychological; how to introduce themselves to strangers, how to portray themselves without seeming cocky and how to make the most of the time in the event.

Pathable.com is a new program that aims to create a virtual gathering place before the start of the event. It is a private online community which aims to facilitate introductions and highlight common interests. They provide an interactive space for the attendees to gather and share information.

When one registers an event, all the attendees are asked to fill a profile. Those profiles are personalized with photos and links to other sites and all other web representations in social media; Facebook, LinkedIn, Twitter and more.

This has the potential of introducing the attendees to each other before the event starts. People can see who they would like to meet personally at the event and start a conversation beforehand. The program even makes it easier to spot them; people with common interests are highlighted.

Starting a discussion in forums is encouraged, and because people can converse, they can also set meeting to take place during the event. The software enables mailing schedules that will appear on all the chosen attendees’ schedules at the same time.

A personalized conference calendar is available for each attendee, so they can easily build their own schedules as well. The program enables attendees to save space for private meetings and has a diagram of the conference, including all the booths and private rooms to make navigating the event very easy.

Event sponsors can create their own pages and sponsorship tools that target specific channels. They can participate in the conversation and communicate with the attendees in a non-intrusive way. It provides another place for targeted advertisement.

All those features are available in a mobile app for iPhone, iPad, Blackberry, Windows and Android as well. Easy to use and quick to respond.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

http://www.pathable.com/tour/

http://www.crunchbase.com/company/pathable

http://www.geekwire.com/2011/profitable-growing-pathable-raises-cash-events-social

Filed Under: Blog, General Tagged With: Chief executive officer, Executive director, facebook, Hedge fund, iPhone, LinkedIn, Social Media, twitter

Inbound Marketing Summit NYC 2012 – 3 Important Tips to Take Home

March 12, 2012 by basilpuglisi@aol.com Leave a Comment

Image c/o http://inboundmarketingsummit.com/event/new-york/

If you had the opportunity to sit in on the panels at the Inbound Marketing Summit in New York this year, you likely took away a few vital lessons that you can carry to your business. The conference itself has evolved over the last few years. It has held a focus on social marketing strategies, but has also begun a swift evolution to cover other vital elements such as social TV, touch screen devices, and mobile marketing, as well as defining what these technological shifts really mean for professionals utilizing engagement skills and strategies.

While many interesting points were made, there were absolutely three great highlights that every small business owner should consider when focusing on social media and fan engagement.

Social Media Advertising

Most social networks such as Twitter, Facebook, and even LinkedIn have opportunities for advertising at relatively affordable prices. While businesses are building and managing their content in order to break through valuable channels to achieve better engagement, they are finding that advertising can be easy when it is placed where people are hanging around the most. With the many Facebook, Twitter, and LinkedIn stats we are familiar with when it comes to time spent on social networks these days, there is no doubt that although more affordable than many other types of digital or traditional advertising, they are still highly effective. The IMS panels recommended trying this out on your Facebook Fan page since it is significantly easier to build an audience there.

Responding and Engaging

Image c/o http://socialmarketingfella.com/

You have heard it before here at DBMEI, it is not enough to simply create formats for your consumers to interact with, you actually have to be responsive, and in a relatively short period of time for maximum engagement opportunities. Business owners can either use a team to ensure engagement in a timely manner, or they can use alerts and other monitoring programs to ensure their consumers or prospective customers are given responses before too much time has passed. They should also not wait until there is an issue to engage, even if a visitor just stops by to post or praise your products and services, give them a swift thanks a Like, and a special coupon code when at all possible. Make interactivity on your social media platforms a source of mutual positive reinforcement when at all possible.

Have a Plan

Business owners need to have a plan. You shouldn’t be rolling over, firing up the computer, and tapping your fingers until the content idea comes to you. You need a lot more of a forecasted plan than that. Using a social media editorial calendar can be a helpful way to pre-plan and map out topics so that they are optimized for distribution, coverage, and of course engagement. You should know ahead of time, aside from breaking or important trending news, what type of content will be created and when it will be set for distribution. Knowing your audience and what type of content they can appreciate, combined with a social media editorial calendar will help business owners to better manage engagement with current or potential consumers.

Many other vital points arose that are also swiftly becoming crucial elements in business marketing such as tablets and social TV and their respective places in a full-bodied marketing campaign. Since Americans still watch around 35 hours of TV per week, many now on touch screen devices and tablets, marketing professionals now need to begin to consider how to capture an audience’s attention across multiple devices simultaneously.

However, it is also important to recall that another lesson from IMS included understanding user behavior over in-depth knowledge about emerging technologies.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

  • Inbound Marketing Summit 2012 NYC
  • Fan Marketing at the IMS
  • Takeaways from the IMS 2012

Filed Under: Blog, Conferences & Education, General Tagged With: Basil C. Puglisi, business, Chief executive officer, facebook, IMS, Inbound Marketing Summit, LinkedIn, Marketing, New York, small business, Social Media, Social television, twitter

A New Kraze has Arrived. Meet LifeKraze.

March 4, 2012 by basilpuglisi@aol.com 7 Comments


When Facebook and Twitter were first launched, it’s safe to say that a collective thought went through everyone’s mind: “Why didn’t I think of that?” As LifeKraze enters the realm of social media, I believe that question will be whispered once again by a majority of the population.
If you haven’t heard of LifeKraze yet, you will soon. The beta version was launched to the public in March 2011 and has since built a strong group of followers. Their current team consists of 10 employees and is based in Chattanooga, TN, surrounded by mountains and rivers, making it a perfect “active” base.
What is LifeKraze?
It begins with one simple question, “What have you done?”
I spoke with the co-founder and CTO of LifeKraze, Michael Brooks, Jr., in order to step into the mindset of LifeKraze: “If Facebook is what you are, Twitter is what you say, then LifeKraze is what you do.”
The idea is that people need motivation in order to lead an active and healthy lifestyle. “Our entire idea was based around encouraging others, because with a little motivation, and people cheering you on, you can achieve anything,” comments Brooks.
LifeKraze helps to create this motivation through a social media platform. It is a community of people that all have similar goals, whether it is losing 10 pounds or writing a chapter in that book you’ve always wanted to write, the goal of the community is also the slogan of LifeKraze, “Live like it counts”.
Not only does the community help to inspire you by giving words of encouragement and helping to hold you accountable for your goals, there are also reward points involved, which you can redeem for products. You receive 200 points daily, to be spread around to other people. For example, maybe someone posted that they helped a child in math today. If you like that action, you can reward them with some of those 200 points. In return, when you post an action that is admired by other users, they can reward you with points. Points can then be redeemed for various products from partners of LifeKraze, which so far include big names such as Reebok and PowerAde Zero.

Besides points, though, it really is the care and comments from other users that I believe is the gem of LifeKraze. The community really supports each other through comments. They really seem to care about each other. It’s what you need to keep yourself on track of your goals.
Where did the idea come from?
“Things really started to come together for us after we had our initial idea, but what drove us to really push to make this a business was providing a platform to encourage and motivate others to achieve their goals,” says Brooks. “We always had coaches and teammates to push us through our lives (through Sports) and when we graduated, we lost that.”
That is the power of LifeKraze. I asked Michael Brooks, Jr. about the response they’ve received from users since launching almost 2 years ago. One word he used to describe them was “unbelievable”. After reading them, I’d also add inspiring. One user signed up months ago and could barely make it around her neighborhood without being exhausted. She just ran her entire first half marathon. People have posted of losing 30-50 pounds since joining LifeKraze and using the platform to stay motivated. “People post about getting engaged, cleaning out their garages, and acing exams. The accomplishments are spread out from health, to fitness, to positive actions,” says Brooks.
In a world where healthy and active lifestyles are on the forefront of minds with shows like The Biggest Loser, a wide variety of health magazines, and an increasingly large amount of diet books on the shelves, LifeKraze seems to fill a gap. While we have all of the information and applications to be active, the motivational, community aspect was missing. Until LifeKraze.
“We care about what people are doing, and we want to provide a community and a platform that is always there for you, and we are always in season, encouraging and motivating you to do your best,” finishes Brooks.
[youtube=http://www.youtube.com/watch?v=ypYm2HCj58E&feature=player_embedded]
Author:
Megan Campbell has a degree from Clemson University in Graphic Communications, and is currently living in Germany during a Gap Year abroad, working as an au pair and freelance writer. Her degree set her up for a great interest and knowledge of social media. You can find her on her blog, balancewithadashofcrazy, or contact her via email at meganecamp at gmail dot com.
Sources:

  • www.lifekraze.com
  • http://thenextweb.com/apps/2011/11/04/lifekraze-is-twitter-with-heart-and-high-fives/
  • http://mashable.com/2011/08/27/apps-weekend-roundup-2/

Filed Under: Blog, General Tagged With: facebook, Gap Year, LifeKraze, Loyalty program, Motivation, Online Communities, Reebok, social network, Social Networking, Software release life cycle, twitter

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

February 29, 2012 by basilpuglisi@aol.com Leave a Comment

What can you do in 16 days? Try!

With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei authors decided to launch Social Media Action Camp! The event which a few days later became an official part of Social Media Week was set for Feb 16th 2012 at the Roger Smith Hotel in NYC.

Data provided by Synthesio , and a few other sources .

The event tag #smwsmac generated over 1,000 tweets! Which represents about 5% of the social media activity in New York City. The Social Influencers reached over 116,000 followers and generated tweets in 15 countries globally!

In addition to the info from Synthesio, we also know that:

  • 102 people  attended throughout the day
  • 128 viewers at one time on LiveStream
  • 976 views on the Live Stream Channel
  • 1484 tweets to date #smwsmac
  • 71 check-ins on foursquare to the Roger Smith Hotel

The Official Social Media Week event page hosted on SocialMediaWeek.org generated 177 Facebook “Likes”, 250 “shares” on LinkedIn and 834 tweets that did not feature #smwsmac as a tag. Making the event the most socially shared event for ALL Social Media Week 2012 globally!

The Social@Olgivy Movers & Shakers platform supported by Kred featured organizer @BasilPuglisi as the top influencer for Feb 16th and both @BasilPuglisi and @dbmei as the top 5 influencers for the following day Feb 17th 2012.

The event was a mix of speakers featuring some of the digital names like Google, Klout, Synthesio, StumbleUpon, EmpireAvenue & Constant Contact. The event featured digital media professionals like David Meerman Scott, Amy Vernon, Mardy Sitzer, and Lujure’s Nathan Latka. Lisa A Burns, representing Corning Inc.,  spoke about the wonder of how a Fortune 500 Company used YouTube to capture more than 17 million views. Then the dbmei authors Bill Corbett Jr., Jeff Ogden, Craig Yaris and Basil C. Puglisi contributed their take on using social media to generate action!

The real success resulted from the response that the attendees reported.   The mix of content and style presented,  generated useful information in many areas with actionable advice and solutions.

“The diverse group of presenters offered extremely valuable best practices and actionable advice. It was also nice attending a social media event that didn’t cater to newbie’s or skeptics”  said David Gise

The event exemplified the point that “you don’t know till you try”, and while we have a long list of things we can do to make the next event even better, it’s an important point for dbmei as well as the individuals involved to say not only did we try, but we succeeded. If you take nothing else away from the article, we hope that when a opportunity presents itself, you be so bold as to try and make it happen.

 

Filed Under: Blog, Conferences & Education, General, Social Brand Visibility, Social Media Topics Tagged With: analytics, blogger, brand, business, corning inc, dbmei, empire avenue, facebook, google, internet marketing, klout, lujure, Marketing, smw12, smwnyc, smwsmac, Social Brand, Social Media, social media conferences, social media education, social media maketing, social media week, StumbleUpon, synthesio, twitter, Visibility, Visibility Marketing, YouTube

Social Media Week Made Manhattan Move for #SMWsmac

February 29, 2012 by basilpuglisi@aol.com 2 Comments

An attendee at our event submitted a wonderful poem about his experience at the Social Media Week Social Media Action Camp event. #SMWsmac

Social Media Week Made Manhattan Move

By Serge Zenin

Social Media Week made Manhattan move;
Networking and negotiating, we never grew numb;
Give out a business card and go with the groove;
I’ll friend you on Facebook, wherever you’re from;

Developers need diagrams drawn by art directors;
Bloggers benefit as they beckon a bigger crowd;
Consultants collaborate with crafty data collectors;
Programmers pick projects that make guru’s proud;

Puglisi Consulting prudently puts people together;
Implementing inactive ideas with inherent passion;
If a logo looks cold let’s lightly add a little leather;
If a fangate’s too flashy let’s frame it with fashion;

Social Media Week electrified the wire that conducts;
It’s about providing solutions, not selling products!

[youtube=http://www.youtube.com/watch?v=DXfJQLVPsXA&feature=youtu.be]

Serge Zenin is the founder and director of BD at Media Contours, an NYC based PR and marketing company. When he’s not working, Serge enjoys writing poetry about relationships, love, modern phenomenon, and various other topics. If you would like Serge to poetically capture the essence of your business or your event, please contact sergezeninpoetry@gmail.com with your request.

Filed Under: Blog, Conferences & Education, General Tagged With: business, facebook, internet marketing, Manhattan, Marketing and Advertising, Social Media, social media marketing, twitter

Is Social Media the Cure for Writer’s Block?

February 27, 2012 by basilpuglisi@aol.com 2 Comments

The growing world of social media means that everyone is now a writer. There are status updates on Facebook that could rival a short story, and the creativity required in order to twist that status update into 140 characters on Twitter can rival that of a poet, indeed inventing a new phrase, “twaiku”. These new ways of communicating have not only made everyone a writer, but they’ve opened up new doors of inspiration for working writers.
As a freelance writer, I spend a lot of time writing for various websites and blogs. There are times when the subject is dealt to me, but most of the time it is my job to think of a new and original idea. Aside from my freelance writing, I also write two blogs. And as any writer knows, it takes a lot of creativity, imagination, and determination to spend your days constantly writing about fresh, original subjects.
In Steps Social Media…
Just like so many other procrastinators, Facebook, Twitter, or some other form of social media often distracts me while I am trying to do my work (writing). Rather than hindering me, though, the updates and information I read on social media often inspires ideas for later.
Facebook as a Resource
One of my jobs as a freelance writer is to complete articles on various subjects. These subjects are usually out of my general-knowledge-range and require some research to complete. In some of these instances, I’ve begun using Facebook as a source. I recently was called upon to write an article on Global Warming, including facts. One of my Facebook friends is constantly posting news articles and videos dealing with global warming, so I utilized these posts to my advantage when writing the article.
Facebook, Twitter, and StumbleUpon as Inspiration
Writing for your own blog can be very rewarding, but it can also be stressful if you want the blog to be successful. A successful blog is one that is always fresh and has something different than other blogs. They require a lot of work and new ideas for posts daily. I keep a list of ideas that I’ve come up with, but when I get stuck, I regularly flip through Facebook, Twitter, StumbleUpon, or any other social media site to get some sort of inspiration. I recently wrote about an article that a friend posted on Facebook, was inspired by a photo from StumbleUpon, and am continuously adding ideas to my lists from information I see through social media.
While the Internet evolves, it’s important for an internet-focused writer to evolve, too. Finding new areas of inspiration and information is one of the most helpful and rewarding ways that a writer can become and stay successful. Luckily, with the way that social media is constantly moving, there are no shortages of subjects.
Author:
Megan Campbell has a degree from Clemson University in Graphic Communications, and is currently living in Germany during a Gap Year abroad, working as an au pair and freelance writer. Her degree set her up for a great interest and knowledge of social media. You can find her on her blog, balancewithadashofcrazy, or contact her via email at meganecamp at gmail dot com.
Sources:

  • http://learning.blogs.nytimes.com/2011/03/28/less-is-more-using-social-media-to-inspire-concise-writing/
  • http://jcmc.indiana.edu/vol12/issue4/ellison.html
  • http://www.stumbleupon.com/su/1Piinn/www.socialmediaexaminer.com/13-ideas-to-inspire-your-blog-content

Filed Under: Blog, General Tagged With: facebook, Freelancer, Gap Year, Global Warming, Megan Campbell, Social Media, StumbleUpon, twitter, Writers Resources

How Fab.com Achieved Two Million Users in Seven Months with #SocialCommerce Marketing Strategies

February 14, 2012 by basilpuglisi@aol.com Leave a Comment

Although Fab.com was founded in early 2010 as a social network for gay and lesbian users, it has quickly turned into an e-commerce site with an incredible following. As their social network base grew it made the leap from networking site to high-end flash sales. This young endeavor is already making a huge impact in its industry.

Lessons from Social Commerce Summit 2012 #SCS

Sheezan Bakali, director of marketing for Fab, spoke at the recent Business Insiders’s Social Commerce Summit. She revealed the basic points behind the strategy that brought Fab.com over 2 million users in just seven months. Sheezan shared that Fab’s keys to success was based on three elements in their marketing strategy.

Product

Sheezan shared that they provided “virtual products and physical products that must delight every day.” She highlights that the product itself should never be skimped on. The consumers who purchase need to be provided with a quality, end product that will serve as its own selling point. Customers need to feel the satisfaction of purchasing a quality product along with the comfort of having a user-friendly front end.

Make sure the product that arrives on your customers doorstep speaks for itself.

Social Media

Fab was created to be social. To keep everyone on Fab in-the-know, they now have a calendar listed on site that displays products that are soon to go on sale or have just went up for a sale price. This means their consumers usually begins to post on Facebook or Twitter without needing additional prompting. No one likes hearing about a great sale after it ends, but Fab’s analytics show them that this particular strategy really gets their followers talking, or tweeting. Currently, every 30 seconds, someone is tweeting about a Fab.com deal.

In one great test of their marketing power and reach, Fab promoted a product known as Beardo. This unique product is a combination of a a stocking cap and a knit ‘beard’ to keep the face warm. This quirky product sold quickly and became a huge success on Fab.

Users are encouraged to invite their friends, earn credits, and engage with other Fab users.

Strategic Advertising

Fab didn’t come out of the gate with endless funds for costly worldwide advertising possibilities, but they also have full understanding that social media cannot do all of the work either. In order to find the perfect balance, they target their marketing as specifically as possible.

Just at launch time, out of the 175,000 members, over 50,000 of them arrived via ads. Those early influencers helped to fuel the pinwheel that helped to create such a significant jump in their user-base. During their advertising process, Fab goes out of their way to target brand new communities that they believe can appreciate what Fab has to offer. This strategy can also go a long way in feeding back into social media.

From Artfire to Etsy, Fab now joins a growing list of boutique and economy retail sites that are gaining ground by providing consumers with a level of customization that may not have been possible before, at least not when on a budget. The option for budget clothing is available in every Walmart across the country, the option for customized clothing that doesn’t cost an arm and a leg are only available on sites like Fab.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

  • Three Ways Fab.com Got 2 Million Users in 7 Months
  • Need to Grow Your Business? Enter the Fab.com Economy
  • Fab Isn’t an Ecommerce Company; It’s a Content Company with Sales

Filed Under: Blog, Branding & Marketing, General Tagged With: business insider, Etsy, Fab, Fab.com, facebook, social network, twitter

What Klout is Doing with User Data and #SocialCommerce

February 13, 2012 by basilpuglisi@aol.com Leave a Comment

Over the last few years, we have all observed as friends and followers found themselves virtually up-in-arms about privacy issues on just about every social network. Each one seems to have gone through its own growing pains when it comes to sometimes questionable sources declaring user’s information is being utilized in a variety of suspicious manners. However, most have come to terms with the fact that data is not so often sold as it is aggregated and measured for many marketing purposes, includes those that benefit the user.

Now that we are using so many social networks simultaneously, we have not one profile, but a fine, long, and continuously growing, list of them.Social network

  • Facebook
  • Twitter
  • Google +
  • Foursquare
  • Flickr
  • Yelp

As each of our most favored networks have grown, they have also steadily increased their focuses on the type of user data that is cultivated, and how it is shared.

Klout

Klout has been a terrific way to integrate our profiles, and then run them through an algorithm that will display the various details of your own social media influence. Klout currently supports 12 different networks and as their developers continue to add more, your social influence can continue to climb.

Image representing Klout as depicted in CrunchBaseUsing Klout can have more benefits than simply the benefit of having the most Klout. Users are treated to a wide variety of Perks that can be anything from several months of free trial on a notable website or service, to a free sample of the latest and greatest body wash. Sometimes a user can sign up for selected Perks, and just as often, Klout will extend exclusive offers to users based on their social influence rating and common topics.

12+ Networks and Growing – Where is my data being used?

Recently, a representative from Business Insider visited with Tim Mahlman, the Chief Revenue Officer for Klout. He wanted to share exactly what Klout does do and does not do with their user’s personal data.

  • Klout is not selling your data. Even though Klout does have a rather complete picture of you and your personal choices and preferences, this information is never sold to advertisers or brands.
  • Klout does leave the virtual door open to trying out new revenue models, they also plan to ‘keep their users first according to Mahlman.
  • There is only one element of Klout that any brands have access to and that is a user’s Klout score. Klout is the gatekeeper between their users and any influential brands.
  • Pinterest is one new network that Klout is highly interested in.

Since Klout already has 12 current networks and a list of networks that are in development, they are always in on the market for a new fast growing network to add to their social influence algorithms.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

Is Klout Crossing the Line When it Comes to Privacy?

What is Klout Doing with User Data?

Klout and Big Data

Filed Under: Blog, General Tagged With: business insider, klout, Social Media, social network, twitter, Yelp

Empire Avenue Missions for Increased Social Engagement

February 8, 2012 by basilpuglisi@aol.com Leave a Comment

Empire Avenue is doing it again. They are mixing fun with social networking and engagement with impressive results. On Empire Avenue, users are encouraged to and rewarded for participating in social activities. In the past this has meant:

  • Sharing and trading ‘stocks’ on individual users
  • Participating in group discussions
  • Earning increased value through usage of your integrated social media networks

While we were all happy playing in the social network stock market, Empire Avenue developers were working hard to give us even more opportunities to create our own fun social engagement opportunities.

Empire Ave Missions

Empire Avenue has implemented Missions for their users. Stockholders can now create missions that require the user to carry out a social networking activity. So how exactly do you create an Empire Avenue mission?

Once you have the hang of creating missions, you may wonder what benefits you can enjoy by using them.

  • You can build brand loyalty among existing fans
  • You can drive web traffic to your website, Fan Page and more
  • You can attract new followers and increase your audience
  • You have a fun way to do all of the above

Currently, Missions are still in the beta testing phase. However, if you want to try out a mission of your own, simply request access to create your own mission.

Check out what some of Empire Avenue’s current users have to say about their mission system.

“Shareholder Missions increase engagement beyond what can be accomplished in even the most entertaining conversations over stock transactions… Very powerful and compelling new feature.” – Kevin Strehlo, (e)MARATHON

 

“I was honestly surprised that offering rewards yielded a far greater amount of engagement from the same audience.” – Chris Pirillo, (e)PIRILLO

Take the time to request and create a mission of your own and see for yourself how much fun you can have while increasing awareness and social engagement for your brand.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

  • Empire Avenue Missions
  • Marketing through Missions
  • Empire Avenue Missions – The Beginning of the End?

Filed Under: Blog, General Tagged With: Chris Pirillo, empire avenue, facebook, Social Media, Social Media Networks, social network, Social networking service, twitter

Timely the Talented Twitter Tool

February 2, 2012 by basilpuglisi@aol.com Leave a Comment

As Twitter continues to become a most popular source of networking, communication, and aggregation, the list of tools available to help fully manage one or more Twitter accounts continues to grow. Although there are several options available online that are very similar, Timely seems to have refined all of the best available options in social media management, and added them to this one smooth aggregation tool. Never fear, Facebook personal and Fan page integration is also available on Timely.

Timely Features

Timely is another tool on the growing list of tweet schedulers that assist users in setting their tweets to launch based on the time of day when the probability of a click or re-tweet is highest. Timely uses an algorithm that helps to determine the best time of the day or night where most of your followers will see the tweet. This not only increased the chance of clicks, but also helps encourage re-tweets.

  • Timely provides an easy user-interface that is minimalistic. Since many Twitter scheduler tools tend to be a bit chaotic, Timely’s smooth uncluttered face is a refreshing change.
  • Timely has a browser plug in that makes it even easier to grab content from the net and schedule it for Twitter.
  • Timely has a tab for Performance. Under this tab users can view their statistics on re-tweets, clicks, replies, and reach.
  • Timely’s scheduling algorithm automatically spaces your tweets apart to prevent your account being flooded too quickly.
  • Users can set up email alerts for Timely updates and Timely also sends friendly reminders to let you know you are running out, or are out of, scheduled tweets.
  • Automatic Bit.ly URL shortening tool.
  • Timely offers an unlimited amount of Twitter accounts, with unlimited tweet scheduling, to unlimited team members, for absolutely free.
  • Timely offers paid accounts for users who want 24/7 email support.

How Does Timely Stack Up?

Although Timely appears minimalistic, it is still a full-bodied and highly capable tool for scheduling post to Twitter, Facebook personal accounts,and Facebook Fan Pages. Account setup and additions are a matter of one click integration in all cases, and this tool requires zero getting used to since it is entirely self-explanatory for even the least savvy user.

Alexa does show a significant upswing in users in the past three months and demographics remain with a strongly Hispanic, educated, female user-base. Their US traffic ranking is currently at #5009 and their user’s onsite time shows that many are taking advantage of the zero-cost options that Timely freely provides.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

Scheduled Tweets with Timely

Crunchbase – Flowtown

Timely vs Buffer

Timely Video Review

Filed Under: Blog, General Tagged With: facebook, Social Media, social network, Timely, twitter, URL shortening

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  • Ethics of Artificial Intelligence
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  • LinkedIn Sponsored Articles, Adobe Premiere Pro AI Speech Enhancement, and the Google Core Update
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#AIgenerated

Bing Evolves: Visual Answers, Image Generation, and Persistent AI Chat #AIg

Beyond Products: Google’s April Reviews Update and BrightonSEO’s AI Focus #AIg

Google’s March Core Update, Baidu Ernie Bot Launch, and Bard Public Rollout #AIg

From DuckAssist to GPT-4: The March Leap Forward in AI Search #AIg

Google’s February Product Reviews Update, Brave Summarizer, and Pubcon’s AI-SEO Focus #AIg

AI Arms Race in Search: Google Bard, AI-Powered Bing, and Baidu’s Ernie Bot Plans #AIg

AI in Search: NeevaAI’s Conversational Leap and Yandex’s Code Leak Shake Industry Insights #AIg

AI Search Engines Emerge with YouChat and Perplexity #AIg

Year in Review: Search Engines in the AI Era #AIgenerated

Communities Beyond Algorithms #AIgenerated

Google’s October Spam Update and the Fight Against Low-Quality AI Content #AIgenerated

Holiday Ads Go Short-Form and UGC-Driven #AIgenerated

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