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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Social Media

#AboutTime: Facebook Embraces Hashtags — But Should You?

June 25, 2013 by Basil C. Puglisi Leave a Comment

It finally happened. As of June 12, 2013, Facebook officially supports hashtags. Once the domain of Twitter, hashtags are now clickable and searchable on Facebook, enabling users to see public conversations around specific words and phrases. The goal? Make it easier to follow trending topics and real-time conversations — and give Facebook a shot at […]

Filed Under: Digital Factics Blog, Uncategorized Tagged With: facebook, Social Media

A Look at Reddit [INTERNSHIP]

November 19, 2012 by Basil C. Puglisi Leave a Comment

Reddit.com is a different kind of social network. It is a social news website that allows their users to submit content in the form of either a link or text and share it with the Reddit community. The site has their own kind of search optimization that allows users to rise to the top of […]

Filed Under: Authors, Digital Factics Blog, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: Social Media, Visibility

A look at StumbleUpon [INTERNSHIP]

November 11, 2012 by Basil C. Puglisi 1 Comment

StumbleUpon is an interesting social media website that provides you with all different kinds of content. You can personalize your own Stumbleupon page to your own interests. This will give your own home page that is personalized to content and stories that you might be interested in. StumbleUpon recommends to you stories and content that […]

Filed Under: Authors, Digital Factics Blog, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: content, content management, Social Brand, Social Media

Twitter [INTERNSHIP]

November 9, 2012 by Basil C. Puglisi Leave a Comment

It is clear to see how Twitter can be part of our daily lives. Some people feel the need to keep their followers updated on their lives, and some people use it to educate people. The good thing about twitter is that there is a personal use, and a business use. Twitter allows people to […]

Filed Under: Authors, Digital Factics Blog, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: Social Brand, Social Media, twitter

Why Social Media Is Worth It For Most Doctors

October 23, 2012 by Basil C. Puglisi Leave a Comment

Unless you’ve been living under a rock, you’ve probably been told many times over that you need to be on social networking and content sharing sites like Facebook, Twitter, LinkedIn, Youtube, Quora, and Pinterest.  With nearly a billion users on Facebook, hundreds of millions on Twitter, and over 8 years worth of video being uploaded […]

Filed Under: Digital Factics Blog, General, Guest Bloggers Tagged With: doctor, Social Media

How Can Pinterest Help your Retail Store

October 17, 2012 by Basil C. Puglisi Leave a Comment

When brands like JCPenny, The Gap, Honda, McDonalds, and Banana Republic make it to Pinterest, you know that Pinterest means business. And it does, although Pinterest was not intended to be a business venture, but like other social networking sites, it has found a niche. It is rapidly growing and provides a visual delight to […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Social Brand Visibility, Social Media, Social Media Topics Tagged With: advertising, brand, graphics, pictures, pinterest, Social Brand, Social Media, Visibility, Visibility Marketing, visual mrketing

Seth Godin’s “All Marketers Tell Stories” [Internship]

October 15, 2012 by Basil C. Puglisi Leave a Comment

                Seth Godin made a valuable point when stating, “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” Godin has made several other valuable points in his book, “All Marketers Tell Stories”. He focuses on a person’s “worldview” which is someone’s own rules, values, beliefs, and biases. […]

Filed Under: Authors, Branding & Marketing, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General Tagged With: advertising, brand, business, Marketing, Social Brand, Social Media

3 Tips to Effectively Market Your Real Estate Website

October 7, 2012 by Basil C. Puglisi 1 Comment

The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website: Proper Domain Selection The first step is choosing a domain name […]

Filed Under: Business, Business Networking, General, Guest Bloggers, Sales & eCommerce Tagged With: business, Marketing, real estate, SEO, Social Media

What is Inbound Marketing? [Internship]

September 24, 2012 by Basil C. Puglisi 4 Comments

            Inbound marketing is a way of making yourself or your company easy to find and drawing people to your website by producing content that appeals to your visitors. The term “inbound marketing” was coined in 2005 by HubSpot’s Brian Halligan because he believed that traditional marketing was becoming less effective. Inbound marketing includes content […]

Filed Under: Authors, Branding & Marketing, Business, Digital Factics Blog, General Tagged With: business, inbound, internet marketing, Marketing, Social Media, Visibility, website

Why LinkedIn? [Internship]

September 17, 2012 by Basil C. Puglisi 2 Comments

                In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs […]

Filed Under: Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media, Social Media Topics Tagged With: internet marketing, LinkedIn, networking, Social Media, social network

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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