@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

LinkedIn

Why LinkedIn? [Internship]

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                In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs now and may not be any in the future. Fortunately, there are online tools that can help graduates and undergraduates worry a bit less. LinkedIn is the world’s largest professional networking site. It is said to be the best investment you will ever make in your career. It is used by individuals and businesses for networking, job searching, hiring, and much more.
                Recently, I have started an internship with the company Digital Ethos. They have asked me if I was signed up with the website LinkedIn and were shocked when I said I was not. Immediately I signed up after receiving their reaction. I could see how important LinkedIn was right away. LinkedIn is a great way to establish your identity on the web. With 175 million members worldwide, LinkedIn is clearly a striving network that helps individuals and small businesses to large corporations.  With LinkedIn, you can exchange ideas, knowledge, and opportunities with a broad network of professionals. Your LinkedIn account is the first impression someone gets when they google you, this can be a huge benefit if your LinkedIn account is up to date and well put together. Your LinkedIn page can either make you or break you.
                Signing up for LinkedIn is easy. You simply put in your full name and your email address. From then on, LinkedIn gives you step by step instructions on how to get your account up and running. This includes indicating where you are currently employed and what type of job. Another cool feature of LinkedIn lets you indicate what field you are in. It also asks you where you have been employed in the past and for how long. This can give your future employer a general knowledge of where you worked and what your skill-sets could be. Your education also holds a section on your LinkedIn profile, which can include when you were in high school and in college. If you haven’t graduated from one or the other, it lets you select your anticipated graduation year. LinkedIn has a section called “Summary” which lets other users quickly learn about your background and interests. There is a different area for your skills and expertise which helps potential employers find you when they are searching for a specific knowledge-base. Recommendations on your page can carry a lot of weight.  It lets your colleagues, clients, or suppliers speak on your record. Recommendations are just like reference part of your resume. You’re “snapshot” is like your web based business card. It includes your name, location, education, recommendations, education, past positions, and links to your website. Use this space efficiently and you’ll be sure to catch someone’s eye.
                These days, it is so crucial for not only graduates, but undergraduates, to get their foot in the door of the career world right away. It is very important for young professionals to use LinkedIn for many reasons. Young professionals don’t have a lot of experience, so LinkedIn helps them by providing an answers section. This allows a wide variety of professionals to answer any question you might have about your field or any type of field you may be interested in. Asking and answering questions also helps you build your online visibility. This is essential to making your way to the top. This generation of young adults is said to be the “Digital Native” generation since most, if not all, of their life was spent in front of a screen. LinkedIn lets them continue this sort of lifestyle and it makes it a lot more comfortable to be more productive on the network. Young professionals have little to no experience in the work force. LinkedIn gives them a realistic outlook on their field of interest. You should never let one job define your field. With over 175 million members worldwide, it is easy to network and see all kinds of different sides of your field. You can also check out your fields leading players. You can see how they got to where they are by seeing where they went to school, what they studied, what skills they developed, what groups they belong too, and to whom with they are connected. This will help you obtain a better grasp on your anticipated field you want to join.
                The people who are part of your network are called your connections. A connection can indicate that you know the person well or that they are a trusted business contact. In order to become a connection, you need to be invited and accepted. LinkedIn doesn’t support people in adding somebody that they don’t know. When you want to send someone a connections request, LinkedIn asks how you know this person. The options include colleague, classmate, friend, business partner, and I don’t know said person. If you chose “I don’t know said person”, LinkedIn will not allow you to add them. If you chose any of the other, it will ask for the persons email address.
                LinkedIn narrows down your connections into three different categories. They are first degree, second degree, and third degree connections. First degree connections are the people that you have directly connected with because you or the person sent an invitation that has been accepted. Second degree connections are the people who are connected with your first degree connections. You can contact them through something called an introduction. You may ask your first degree connection to introduce you to your second degree connection. Since you probably don’t know your second degree connection, an introduction from your first degree connection would be the only way to connect with them. Finally, your third degree connections are the people who are connected to your second degree connections. If you want to become their first connection, you have to ask for an introduction. An introduction usually sounds like, “Dear Mr. Smith, Let me introduce you to Mr. John from Company X.” LinkedIn shows you which connection a person is by placing an icon which says either “1st”, “2nd”, or “3rd” connection.
                LinkedIn offers a feature called “groups”. Being a member of a group lets you engage in one on one networking between group members. An advantage is that you can send lnmail for no fee. As a member of a group, you can discover the most popular discussions in your professional group. LinkedIn groups also allow you to follow the most influential people in your groups by looking at the Top Influencers board to see all their group activity.
                Looking for a job on LinkedIn is said to be a whole lot easier than going door to door hoping they are hiring. If you know what company you are interested in joining, simply search for them on LinkedIn’s search bar. The company will have their employers listed and you can network with them and see what they did to be able to work with the company. Eventually, you will be able to establish them as a connection. On the other hand, if you have no idea what company you want to work for, you can search a keyword, job title, or location. Even though the search is much broader, you will still get a general knowledge of what you are looking into.
                It is clear to see that there is a lot more to LinkedIn than just looking for a job in a newspaper. Connecting with people and getting your name out there can also contribute to your success on LinkedIn. If you use your LinkedIn profile correctly, it will become a huge benefit for you in the job marketing world.
Sources:

 
The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

Get the WordOut! On Your Social Networks in One Smooth App

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With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of the mess to find the most flexible, full-bodied, and affordable apps available. When it comes to social media management apps, there are virtual loads of them available on the many different manufacturer app stores around the net.

Top-Notch Social Media Management App

This recent social management tool app addition to the market includes a few vitally helpful element that set it apart from the masses. To get a better idea of how WordOut works for you, check out this informative video. The developers of WordOut wanted to make it as easy as possible for users to post on their favorite social networks – and fast. WordOut can be used to post to multiple social networks like Facebook and Twitter, simultaneously.

Although WordOut developers have many more service ideas in the pipeline. For now, some of the highlights are that with WordOut, users can post in the most simplified manner possible with the following instructions:

  1. Write a post or status update.
  2. Choose the accounts you want to post on.
  3. Click ‘send’ and you are done.

In addition WordOut will soon feature:

  1. Instagram Integration
  2. LinkedIn Integration
  3. Possibly Group Email Support

This social media productivity app was created to help users more fully enjoy their social networks while mobile by removing some of the time killers that can come with frequent social media usage. With WordOut, time spent on networks can be less intrusive and free to carry on with your busy day. WordOut is also a fairly basic app that will let you navigate your status or post updates without showing you those popular sports scores you may be hiding from yourself at the moment.

While more full-service Facebook and Twitter apps can require long load times and many clicks to navigate into, WordOut has a very minimal load time and will allow users to update quicker on an uncluttered application and with as little as one single click.

Limited Data/Network Coverage

There are many who still have mobile phone and devices with limited mobile network coverage and data usage. Using an app like WordOut means you can utilize those famous social networks without loading all of the data that can come along with more full-bodied applications such as bandwidth hogging games or extremely busy networks.

WordOut requires iOS5 or above.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Favor Facts over Frills in B2B Copywriting

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Platitudes and empty promises go over like lead balloons in the B2B world, where people expect results. While emotion can often play a key role in turning prospects into leads – after all, the customer has to like you – B2B customers are visiting your site with an objective. Too much fluff can end up burying the sale. Effective copywriting delivers a message that lets customers know exactly how to meet their goals and compels them to take action.

Image c/o masstransmit.com

Here are tips for persuasive B2B copywriting without the frills.
Know Your Audience
The tone, style, language and vocabulary you use depend heavily on the people who are using your site. You may have a typical clientele, but you must still narrow your audience down to the actual person who is making the online search, ending up at your website and taking action. This person could be a business owner, a product manager, a VP of marketing, a buyer, a salesperson or an assistant. Identify your users and write content that speaks to them. Using the word “you” helps you further communicate directly to your readers.
Headlines, Bullets and Menus
These areas of text may have the smallest amount of content, but they play an important role and require powerful language. Strong headlines are brief and to the point – don’t waste space with language that leaves readers wondering what the page is about. Use bullets to outline the benefits of your products or services, making it easier for users to find what they’re looking for without having to comb through heavy text. The content on your site’s menu bars must navigate users to where they should be on the site; if they get lost, they’re likely to give up and move on.
Ask Questions
Asking your users questions helps them identify their needs and even discover challenges they weren’t aware of. Just be sure to provide solutions. For example, a marketing agency that provides digital display advertising services might ask “What Makes an Ad Effective?” in its headline. This gets readers wondering if their current advertising campaign is as effective as it could be, and compels them to read on for the answer.
Call to Actions
One of the main goals of a B2B website is to convert leads into sales. A successful call to action creates a sense of urgency and value that triggers an immediate response from the user. Vague call to actions, such as “Buy now” or “Click here” lack the detail required for an appropriate response – buy what now? Click here for what? Write call to actions that have a clear, concise message: “Sign up now for a 30-day free trial!” or “Contact us today to make an appointment!”
Case Studies and Testimonials
Rather than make promises and guarantees that aren’t for certain, tell your readers about true success stories. Testimonials help to build your company’s credibility. With case studies, you can highlight specific challenges and how you worked to meet them – proving to your readers that you have the resources and expertise to walk the walk.
Do you have any other tips for B2B copywriting that really works?
Author:
Jacqui MacKenzie is a writer for Straight North, one of the leading Web development companies in Chicago that specializes in Internet marketing, social media and SEO. She writes for a wide range of clients, including audiologist website providers and companies that help book a tee time online. Check out the Straight North blog! @ straightnorth
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Revolution of Social Data [Infographics]

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Marketing has evolved from mass media to social media, broadcasting to curating and now demographic data to social data. What is social data and why is it important to marketers? Social data is anything and everything collected from social network profiles and behaviors i.e. logins, sharing, gender, interests, age, etc…
Companies understand the value in social media. According to the Social Media 2012 Industry Report by Social Media Examiner, a significant 83% of marketers believe that social media is important to their business. Companies work hard socializing and driving traffic to their websites. However, what most companies don’t realize is that they can unearth the vast amount of data contained in the online social footprints that their consumers leave behind. Utilizing this data to maximize marketing output and increase ROI is called Social Data Strategy.
The following diagram illustrates the role that social data plays in the marketing strategy process.

Download a PDF version of the above Infographics.
With the right tools to collect, analyze and take action; social consumer intelligence can have an impactful effect on businesses. It might inspire a new product, help with the messaging of a radio campaign or simply help communicate to customers in a more meaningful way. See more examples in my blog 4 Examples of Driving Marketing Strategies with Social Login Analytics.
Andreas Weigend, Professor at Stanford University and former Chief Scientist at Amazon identifies this time as a Revolution of Social Data because it “fundamentally alters the relationship between buyers and sellers” forcing marketers to think differently. At the foundation of a social data strategy, Weigend states that a marketer must:

  1. Address each customer as an individual, not as a target.
  2. Design campaigns to encourage social sharing.
  3. Recognize how social data influences decision making, everything from how to create and sell products to how you acquire and lose customers.

The social data era is upon us! How will you leverage it?
Your turn! Do you see social data playing a role in your marketing decision-making?
Author:
Lanoba provides easy registration for website users by giving them the option to log in to your website via their existing social network accounts such as Facebook, LinkedIn and Twitter, among others. Lanoba captures permission-based profile & behavioral data, then aggregates, stores and presents it in powerful analytics helping drive ROI through targeted marketing campaigns. Follow Lanoba on Twitter @lanoba.
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Boosting Revenue with Social Media

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For many marketing companies, management of corporate or small business level social media has become a full-time endeavor. For this reason it can be vital to learn what impact your efforts are actually having on your brand awareness. Gaining this knowledge will help you to understand what it may take to boost your business’s bottom line.

The Noisy Social Media Environment

Social media networks are busy places. Once a user has built up a large friend or fan following, the information can stream by at light speed. There are plenty of opportunities to place ads to garner that extra attention from those who may not be able to meticulously pick through their social media networks information, but still scan it for an overall idea of what the internet world had to offer today.

In a recent release of a study by the Adobe Digital Marketing Team, some statistics may have shown why consumers and businesses may not be benefiting from social media like they could.

  • 36% of tweets with valuable content are swallowed by a more boring majority.
  • 37% of those who do use social media networks say that the ads they see are not very useful.
  • 63% of social community managers spend more than 30 hours per week.
  • 26% spent 41 to 50 hours on their community administration and management.

Account proliferation seems to contribute to the overload currently experienced on social media networks. The Adobe study showed that many companies with over 1,000 employees, had an average of 178 social media network accounts. Not only can this clog up the networks, but it can also make full brand analytics rather difficult to test in some cases. Many social marketers also report that they feel they lack resources. Many of those also reporting that they often struggle to measure ROI, which ironically, does not help for getting new resources.

Measuring Social Success

There are obviously many business, large and small who are utilizing their Facebook fan pages to great benefit for their businesses and brands. Facebook and YouTube both have emerged as leaders in social marketing successes. These two market leaders dwarf their competition with an unparalleled critical difference in terms of time spent by users on those sites.

The study also showed that recommendations from other social users can affect the level of enjoyment a possible consumer may feel about a video.  When it comes to websites and content, the study also showed that users tend to stay logged in more than twice as long when doing so with social plug-ins.

Many other social networking and social media statistics found in the study can also be vital to understanding how to implement

Social sharing increases email click-throughs

CTR without sharing shows up around 26%.

  • Twitter – 5.0%
  • Facebook – 5.4%
  • LinkedIn – 9.6%

People use social networks to find local business

In 2008 4% of consumers reported they used social networking sites to find local business.

  • 2009 –  7%
  • 2010 – 9%
  • 2011 – 15%

Social Drives Sales but Faces Perception Challenges

During a self-assessment of women’s marketplace influence, 73% of young adult women described themselves as influential information sources. It also showed that orders that come in via social media networks are commonly larger than those through more traditional digital means such s email, search engines, or even ad displays. In the same realm, the study showed that social sharing can actually trickle down to orders. A quarter of online shoppers who shop at least quarterly, and log into their Facebook accounts at least once a month have made purchases based on a social recommendation.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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CEOs and Social Media Influence in the Workplace

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Although there is already a growing list of reasons why it is beneficial for every member of a company’s team to participate in social networking, there may be another new reason that should encourage further consideration.

BRANDfog Study

A recent study conducted by BRANDfog shared some rather concerning statistics about CEO participation in company leadership via social media platforms. The general consensus is that top business executives are slower than their employees and consumers when it comes to using social media for communications.

  • 64% of CEO’s are NOT engaged on their company’s website or social media networks
  • Only 5% of all Fortune 500 CEOs are on Twitter
  • Only 4% of global CEOs have a profile on Facebook or LinkedIn
  • Only 13 Fortune 500 CEOs have active Twitter accounts

If that alone isn’t enough reason to encourage CEOs and others in similar positions in their company to join Twitter, Facebook, or LinkedIn, then it may be important to understand that on the same study, 86% of respondents rated a CEOs engagement on social media networks to be either important, very important, or mission critical.

Why CEO Engagement is Important

There are a few reasons why CEO engagement on social networks can be beneficial. During the BRANDfog study respondents answers also indicated that 78% of CEO participation on social media networks led to better communication. 71% of them agreed that it can lead to improving brand image, and 64% agreed that it provided more transparency, an element vital to a successful social media marketing campaign. The study has also shown that 82% of respondents listed as employees believe that a company can garner more trust when the CEO or leadership teams communicate via social networks.

Can a CEOs Social Media Presence Influence Purchasing Decisions?

The study says yes. The majority of the study’s participants, 77%, shows that consumers are more likely to buy from a business whose CEO uses social media opportunities to help define their company’s values and leadership principles. 94% of those respondents also agree that the C-list leaders participation in social media can help to enhance a brand’s image.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners. Follow him on Google+

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Improved Facebook Advertising Campaign Performance

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Image representing Facebook as depicted in Cru...
Image via CrunchBase

Social media marketing, research has shown, is the fastest growing platform for advertisers. With promises of increased customer engagement and low marketing costs, advertisers flocked to this platform in droves. 76% of companies in the US use social media. Over three quarters of marketing officers believe they will increase their ROI this year through social media and plan to increase their budgets. But ROI is not easy to measure with social media. The different metrics will yield different results. Are you doing whatever it takes? Are there some things you don’t know about?

Facebook is the most valuable platform, statistic shoes, with over 15% of the social media marketing business, while rating and reviews, Twitter, LinkedIn and Youtube are there as well starting at about 10%.

Last month, a company called Techlightenment unveiled its new product called Alchemy 2. The company which is a leading provider of Facebook marketing technologies, helps solve traditional Facebook challenges of scale and performance, and has features that reduce the time spent on manual processes because the platform does it for you so you can focus your attention on higher value decisions.

The company promises that marketers will get 80% higher CTR and 50% lower CPC using their platform compared to the average Facebook campaign. Alchemy 2 allows user to take advantage of what Facebook has to offer; timeline, Sponsored Stories and Custom Action ads.

Here is what this platform includes:

Create a campaign fast and easy. You can create hundreds of ads in a few minutes.

  • Combine location, target audience with your creativity.
  • The system allows you to dynamically insert keywords and locations.
  • Analytics will tell you how many end users you will reach.
  • Easy re-posting of campaigns in one click.

Optimize and track.  About 70% of what used to have to be done manually can be done by alchemy 2.

  • Optimize by setting up rules based on which actions are taken.
  • Track multiple conversion points.
  • Control your budget by targeting groups and locations.
  • Optimize to CPA with tracking solutions and analytics.

Manage and Report.

  • Drag and drop the data you have to see how effective the campaign is.
  • You can easily change the metrics, and have complete control of how the budget is being allocated.
  • You can see CPA and conversion data at the ad level. The platform will calculate your margin and optimize accordingly.
Image representing Techlightenment as depicted...
Image via CrunchBase

Will Ashton, Managing Director of Alchemy 2 at Techlightenment  said: “Alchemy was the first Facebook advertising platform to market in 2010. We have redesigned the platform for the release of Alchemy 2 to make it even more sophisticated and agile. As Facebook makes updates to its platform, Alchemy 2 is well positioned to be updated as near to real-time as possible, allowing users to make near immediate use of new features and ad formats.”

Techlightenment was bought by Experian in January 2011.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

Reference.me – A Unique Business Social Site

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Since almost every social site claims to be unique, yet there are several floating around that seem to mirror each other, we have come to understand that often ‘unique social site’ in reality means, social site with a unique name. So when I came across Reference.me, I gave it a shot, but without any genuine expectations for uncommon features.

c/o www.domain.me

Trusted Networks

We have other social sites that rely on trusted networks. LinkedIn immediately comes to mind. Currently the largest business social network online, LinkedIn has over 120 million users. Many people use it to connect to business partners and other colleagues, or even employees and customers.

While most of us likely have a LinkedIn account and profile, accept or decline contacts on a daily basis, and even update our profiles when business opportunities change, we usually stop just short of using our LinkedIn profiles outside of a social bookmark on our website or link on our email signatures unless we are in the process of actively building on that network.

How Does Reference.Me Work?

Your trusted network on Reference.me actually comes with a very impressive visual reference of who your trusted network represents. It differs immediately from other social networks in one specific way. Log in is only integrated with Google + currently. However, once signed up, and logged in, you can still easily integrate your Facebook and LinkedIn accounts. Integration with LinkedIn will also fill out many of the details, work references, education, and skills on the Reference.me details tab.

There is no messaging on Reference.me, no activity streams, groups, or anything else you may be called to join in, or at least not yet. That doesn’t mean that Reference.me doesn’t have a shining quality or two at this stage in its development game.

Reference.me Pros

The site already has a great setup when it comes to a quick list and profile viewing opportunity with a few different filter options. Arranging your network by skills, location, companies, strongest connection, or even alphabetically supplies users with the ability to quickly locate members in their network that may not be so readily available on the top of your network. This layering feature is absolutely unique from any other social business network available on the net currently. It provides a more in-depth look at how the rest of your network functions with their own, giving potentially more elaborate insight if browsing the networks of perspective new hires, new colleagues, or even consumers.

The references system on Reference.me is impressive, as well it should be on a social site with such a URL. Grabbing a reference from their system is as easy as clicking on a name and choosing the big tab that pops up. Under the tab you may also see that the source is already a trusted one for you, or that you may need to request them to join your network so that they too receive trusted status on your Reference.me account.

c/o www.growyourbusinessnetwork.com

Reference.me Cons

Reference.me cons are as mostly as listed above. There is no messaging on Reference.me, no activity streams, groups, or anything else you may be called to join in, and for this reason Reference.me may not be seen as a full-bodied network that promotes major interactivity.

Fortunately, this doesn’t seem to be what the team at Reference.me is going for. Reference.me seems like a great place to send a prospective client, employee, or consumer when they ask for references, whole references, and nothing but your references.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

How to Make Your Event Successful

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Those who organize events know that the success of the event depends on many things, least of them the weather. The amount of options and the connections the attendees create in an event will dictate if they will join you next time or not. In other words “What would I get out of it?”

Even in our connected and social media rich world, business is still done face to face. The biggest hurdles business people have to overcome are psychological; how to introduce themselves to strangers, how to portray themselves without seeming cocky and how to make the most of the time in the event.

Pathable.com is a new program that aims to create a virtual gathering place before the start of the event. It is a private online community which aims to facilitate introductions and highlight common interests. They provide an interactive space for the attendees to gather and share information.

When one registers an event, all the attendees are asked to fill a profile. Those profiles are personalized with photos and links to other sites and all other web representations in social media; Facebook, LinkedIn, Twitter and more.

This has the potential of introducing the attendees to each other before the event starts. People can see who they would like to meet personally at the event and start a conversation beforehand. The program even makes it easier to spot them; people with common interests are highlighted.

Starting a discussion in forums is encouraged, and because people can converse, they can also set meeting to take place during the event. The software enables mailing schedules that will appear on all the chosen attendees’ schedules at the same time.

A personalized conference calendar is available for each attendee, so they can easily build their own schedules as well. The program enables attendees to save space for private meetings and has a diagram of the conference, including all the booths and private rooms to make navigating the event very easy.

Event sponsors can create their own pages and sponsorship tools that target specific channels. They can participate in the conversation and communicate with the attendees in a non-intrusive way. It provides another place for targeted advertisement.

All those features are available in a mobile app for iPhone, iPad, Blackberry, Windows and Android as well. Easy to use and quick to respond.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

http://www.pathable.com/tour/

http://www.crunchbase.com/company/pathable

http://www.geekwire.com/2011/profitable-growing-pathable-raises-cash-events-social