While it is true that smart social marketing can increase your business, it is just as easy to make mistakes that can cost your business in customers and reputation. It is important to learn from mistakes done by others and try not to repeat them. Mistakes by small business owners frequently go unnoticed by the […]
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What is the SxSW? Why Would I attend?
What is SXSW? The SXSW, or the South by Southwest festival and conferences, regularly offers a widely diverse group of entertainment seekers the opportunity to find independent films, original music, and even up-to-date, and up-and-coming technologies. SXSW for Entertaining Marketing Marketing is, of course, always targeted to those who can use a business’s products […]
Social Media Analytics
Social Media Analytics – Can They Be Measured and Tracked Accurately? Since social media is one of the toughest things to justify in terms of ROI, current analytics simply are not well suited to measure this data accurately. There are many tools available that all propose to offer the most accurate results, better than any […]
Foursquare – Location Marketing and Check-in Technology
Although the knowledge of location marketing may be old news to some, to those who are just tuning into the usage of Smartphones and as well as other advanced mobile digital equipment, it may be an entirely new concept to others. I did an article about FourSquare a few months ago, but in review I […]
Facebook Success Stories
We have heard and read a lot about Facebook, about its 500 million users, about it overtaking Google as the most visited site per day. But what does it have to do with your small business? Those businesses who don’t have a department for social media? Can Facebook help small businesses expend above and beyond […]
Happening Right Now in NYC: Social Media Camp
As this blog publishes the rooms in the “Social Media Hotel”, the Roger Smith (@RSHotel) in NYC is coming alive and broadcasting socially, both in traditional and digital form. The rooms are filled with the very enthusiastic, the curious and the talented Social Media Enthusiasts of New York.
Social Brand Visibility: Faves
It is a site where information is aggregated by the users themselves. They post links to interesting stories they have found and add their comments. It is rated and organized by people, not machines.
Social Brand Visibility: Quora
Users can pose questions, give answers and make the site grow. They can also comment on the answers given and vote them up or down which affects their placement on the page. It is an evolving community not dissimilar to Wikipedia. A collective knowledge base that is dependent on the collective good will of people to alert and change damaging information.
Brand Reputation Management: Digital & Social
So what if you do not have the funds to pay a service, or manage your own team to do so? There are a few helpful hints to lead you in the right direction, but overall, the reputation your brand carries is entirely up to you as a product or service provider. As a provider, it is also your duty to combat any negative feedback on your company.
Social Brand Visibility: Brightkite
Users can see who is frequenting a certain establishments, and where their friends are at the moment. Sending a text connects the user to his group of friends and they can all join in the conversation.