Earlier this week Facebook re-launched a previously tested aspect of social networking known as Questions. Questions, although similar to the idea of Yahoo answers actually provides quite a bit more personalized Q & A experiences. Users can simply head to Facebook Questions and opt in if the account isn’t already enabled. Head to Facebook questions […]
analytics
Social Media & Brand Monitoring: Collective Intellect
Collective Intellect, a company out of Bolder Colorado, has been around since 2005. They provide software and services to help businesses monitor and analyze real time marketing intelligence agregated from a broad spectrum of web and social media platforms. Similar to other companies (Radian6 and SM2 to name only 2) who provide software to monitor […]
Google Search goes social with +1
While Google may cover around thirteen percent of US display in online advertising marketing, Facebook may garner around twenty-two percent. Not surprisingly, it seems like Google has decided they actually do like the way Facebook allows users to share their interest, recommendations and ideas. So they have now added their own method of ‘liking’ or […]
Google Analytics and Greasemonkey
Google Analytics is a free service offered by Google that generates statistical information about the visitors to your site. It is aimed at marketers, small business and website owners. It is considered to be the most often used statistic tool, currently used by 57% of the 10,000 most popular websites. Google Analytics tracks visitors to […]
Social Media & Brand Monitoring Part 4: Techrigy, Seesmic
SM2 – Techrigy When Techrigy, a Pittsford, N.Y Company, reached 1 Billion conversations, in Feb. 2009, it was posted all over the internet. In July of that same year, the company was acquired by Alterian, a British integrated marketing software platform and a leading marketing service company. Their product was labeled SM2. The company provides […]
Social Media & Brand Monitoring Part 3: Sysomos, TruCast
Social Media has given every one of us an equal voice in what is being said on the internet about a brand, and with that changed the way our entire world works. The more saturated the world wide web becomes, with information geared towards making money, not always in an honest way, more and more […]
Social Media Analytics
Social Media Analytics – Can They Be Measured and Tracked Accurately? Since social media is one of the toughest things to justify in terms of ROI, current analytics simply are not well suited to measure this data accurately. There are many tools available that all propose to offer the most accurate results, better than any […]