2010 was a banner year for social media. It was the year in which Facebook overtook Google in site traffic. It was a year in which some surveys claim that 95% of companies are using LinkedIn to look for prospective employees.
The use of social media through mobile devices tripled. The tablet became popular and threatens to revolutionize laptops and school books.
What can we expect in the coming year? Here is what a few experts agree on:
– Big companies will take a serious look at the social media, integrating it not only locally but globally. Companies like Dell computers and Jet Blue are already doing it.
– The mobile and tablet war creates social computing – the competition is heating up with new tablets and smart phones coming into the market. It will create more discussions on the web. Social media will be on the go even more than it is today – out of the house, out of the office on the move; in trains, planes and automobiles. There will be more competition, variety and affordability in devices.
– Facebook location based services will probably overtake all the others. With the huge amount of users –over 500 million – and with tons of data and the programs behind it, they will become the biggest.
– There will be a social media overload. The average user experiences Facebook, Twitter, G mail, chat, Skype, Tumblr etc. Many experts in social media have adopted systems to access all of them at once but average users might get a case of schizophrenia, with so many profiles on so many social networks. Integration will have to become more wide spread.
– Social media will be integrated into other tools, making websites important again and more modern.
– More and more companies will turn their social media connections into customer service, answering questions and complaints.
– Social recruiting will get bigger. Even small companies will go to social media to find new and better applicants.
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