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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Guest Bloggers

Is Your Website Deliciously Sticky?

October 19, 2012 by Basil C. Puglisi 4 Comments

What is the point of having a website? It’s to let people know all about your business, your products, your services; it’s to give them the information they need to contact you; and it’s to give them the information they need to choose you over your competitors. It’s also supposed to convince people to browse […]

Filed Under: Branding & Marketing, Content Marketing, Digital Factics Blog, General, Guest Bloggers, Web Development, websites Tagged With: brand, business, content, website

How Can Pinterest Help your Retail Store

October 17, 2012 by Basil C. Puglisi Leave a Comment

When brands like JCPenny, The Gap, Honda, McDonalds, and Banana Republic make it to Pinterest, you know that Pinterest means business. And it does, although Pinterest was not intended to be a business venture, but like other social networking sites, it has found a niche. It is rapidly growing and provides a visual delight to […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Social Brand Visibility, Social Media, Social Media Topics Tagged With: advertising, brand, graphics, pictures, pinterest, Social Brand, Social Media, Visibility, Visibility Marketing, visual mrketing

The 5 Best Annual Technology Conventions

October 14, 2012 by Basil C. Puglisi Leave a Comment

From the creation of cars, to ergonomic couches, to prosthetic joints, technological advancements lay down the path for a brighter future. As everyone at Box and Dice knows all too well, it’s essential that we foster our excitement for technological development and learn as much as we can about its possibilities. Here are some top […]

Filed Under: Conferences & Education, Digital Factics Blog, General, Guest Bloggers Tagged With: business, conferences, education, Mobile & Technology

10 Ways to Use Foursquare for Business

October 13, 2012 by Basil C. Puglisi 2 Comments

Foursquare is a location-based smartphone application which offers check-in service to customers, marketers and businesses alike. You can use this mobile application to check-in to venues and share with your friends where you are, and obtain info about those places.  Based on your updates, the application might assign you merit badges. It’s an interesting social concept […]

Filed Under: Business, Digital Factics Blog, General, Guest Bloggers, Sales & eCommerce, Social Brand Visibility, Social Media, Social Media Topics Tagged With: advertising, business, Marketing, mobile, Mobile & Technology, Visibility

QR Codes on Gravestones to Access Memorials

October 10, 2012 by Basil C. Puglisi Leave a Comment

Walking through a cemetery is often eerie and rather uncomfortable, especially knowing there were people who lost their lives and were buried in the ground beneath you. It’s not unusual to wonder about those who are deceased and what their stories were. When looking at gravestones you know their names and their life span, but […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Mobile, Mobile & Technology Tagged With: mobile, Mobile & Technology, QR codes

3 Tips to Effectively Market Your Real Estate Website

October 7, 2012 by Basil C. Puglisi 1 Comment

The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website: Proper Domain Selection The first step is choosing a domain name […]

Filed Under: Business, Business Networking, General, Guest Bloggers, Sales & eCommerce Tagged With: business, Marketing, real estate, SEO, Social Media

Nine Steps to Becoming a Twitter Chat Pro

October 6, 2012 by Basil C. Puglisi 9 Comments

Beware. They’re all around you, lurking in the shadows of The Twitteverse. No, I’m not talking about vampires that communicate in 140. The subject here is Twitter chats. And, believe me, they can suck your blood. Once you join in one and learn something new, or feel hashtag camaraderie warming up your typing fingers, you […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Social Brand Visibility, Social Media, Social Media Topics

The First 5 Apps for Professionals on the iPhone 5 [OPINION]

October 2, 2012 by Basil C. Puglisi 9 Comments

Even as a longtime iPhone user, the excitement of getting a new phone is palpable. I just picked up my iPhone5, making me among the first to get the new iPhone at the flagship Apple store in San Francisco. The larger screen is great for apps, which I’m eagerly downloading now. Apparently I’m not the […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Mobile, Mobile & Technology Tagged With: business, mobile, Mobile & Technology

Top 15 Must-See Websites for Designers and Illustrators

September 30, 2012 by Basil C. Puglisi 3 Comments

From visiting the museum to riding the bus, inspiration can come from anywhere. However, finding inspiration is not that easy for some designers and illustrators. Sometimes, designers suffer from what they call an artist block. Imagination can actually dry up and leave the designers with an awful feeling of blankness. Luckily at this day and […]

Filed Under: Design, Digital Factics Blog, General, Guest Bloggers Tagged With: design, Visibility, website

What Type of Marketing Job is Right for Me?

September 27, 2012 by Basil C. Puglisi Leave a Comment

You want to get into marketing, but aren’t sure where to start. Maybe you’ve just graduated or are looking around for an internship, but are having trouble narrowing down your options. The fact of the matter is that marketing is a vast industry, and it has many different types of careers to offer in numerous […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, Guest Bloggers Tagged With: advertising, Marketing, Marketing and Advertising

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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