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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Business Networking

Startup Hiring Tips: Use Creativity and Technology to Find the Right People

November 24, 2012 by Basil C. Puglisi Leave a Comment

Hiring new employees for any startup can be a real challenge. Dipping into the gene pool and trying to pluck out the best and brightest to bring on board can present a problem depending on the size of your company. Smaller companies need people who can fill many roles. Many startups are lean and mean […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Guest Bloggers, Sales & eCommerce Tagged With: business, corporate, HR, human reousces, recruiting, talent

Constant Contact: eMail Marketing [INTERNSHIP]

November 21, 2012 by Basil C. Puglisi Leave a Comment

Constant contact is an online marketing company that allows you to stay connected with your customers all around the world. With the world rapidly moving their marketing towards the web, constant contact is a great way to anticipate new customers. They offer their services primarily to small businesses, membership associations, and nonprofit organizations. Constant contact […]

Filed Under: Authors, Business, Business Networking, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, Sales & eCommerce Tagged With: business, content, email marketing, Marketing, Promotions

Why use Google AdWords? – Part 1- [Internship]

October 8, 2012 by Basil C. Puglisi 2 Comments

Ever search something on Google and wonder what makes the first search result better than the next? With a little help from AdWords it can help you achieve a higher rank in the search results. AdWords bid on keywords that will help trigger their sponsored ads. How much they bid is one of the things […]

Filed Under: Authors, Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Search Engines, SEO Search Engine Optimization Tagged With: advertising, adwords, google, Marketing and Advertising

3 Tips to Effectively Market Your Real Estate Website

October 7, 2012 by Basil C. Puglisi 1 Comment

The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website: Proper Domain Selection The first step is choosing a domain name […]

Filed Under: Business, Business Networking, General, Guest Bloggers, Sales & eCommerce Tagged With: business, Marketing, real estate, SEO, Social Media

Making Money With Your Webinar- Structure Your Content in Five Easy Steps!

September 26, 2012 by Basil C. Puglisi Leave a Comment

So, you finally decided to try out a webinar to make money. By now, you probably have an idea as to the type of webinar that you would like to make money from. Perhaps you have a pre-recorded webinar on your computer with a teaching or sermon that you would like to share with the […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Guest Bloggers, Sales & eCommerce Tagged With: business, content, webinar

Why LinkedIn? [Internship]

September 17, 2012 by Basil C. Puglisi 2 Comments

                In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs […]

Filed Under: Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media, Social Media Topics Tagged With: internet marketing, LinkedIn, networking, Social Media, social network

The Corporate Social Media Summit

August 2, 2012 by Basil C. Puglisi Leave a Comment

Top Influencers The Corporate Social Media Summit

The Corporate Social Media Summit ends, and the real signal is not the panels, the hallway conversations, or the business cards. The real signal is that corporate leaders now treat social as operational infrastructure. The room does not debate whether social matters. The room debates who owns it, how it gets measured, and what gets […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Data & CRM, Digital & Internet Marketing, Digital Factics Blog, Events & Local, Social Brand Visibility, Social Media, Social Media Topics Tagged With: The Corporate Social Media Summit

Group Commerce for Publisher-Based eCommerce Solutions: #SocialCommerce

February 19, 2012 by Basil C. Puglisi Leave a Comment

Recently, I sat down to an impromptu interview with the CEO of Group Commerce, Jonty Kelt, to learn more about what publisher-based ecommerce solutions can offer to more traditional form of media that may be lacking digital presence. What is Group Commerce? Group Commerce is a platform for publishers who want to integrate ecommerce into […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: brand, business, commerce, ecommerce, Social Media

#SocialCommerce: Jonty Kelt Interview Transcript

February 7, 2012 by Basil C. Puglisi Leave a Comment

Business Insider hosted the Social Commerce Summit on Feb 7th, 2012 at Chelse Pier, during that event I had a chance to sit with Jonty Kelt, the CEO for Group Commerce. Here is a transcript from that interview with a general article to follow on Feb 19th at 5pm, right here on dbmei.com. About the […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: ecommerce, interview

What’s the key to a successful digital media strategy?

January 9, 2012 by Basil C. Puglisi Leave a Comment

Websites, especially for Search Engine Optimization should defiantly be doing this. A successful Social Media campaign has this as a crucial characteristic. This one defining element or practice is an absolute must for anyone who wants clients and customers whorepeat business and develop long-term relationships. In fact you probably find this to be as true for […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Search Engines Tagged With: advertising, business, Marketing, Social Brand, Social Media

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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