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@BasilPuglisi

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Basil Puglisi's Brand Blog #AIassisted

Social Media & Brand Monitoring Part 1: Radian6, Scout Labs, FlipTop

March 14, 2011 by Basil Puglisi Leave a Comment

Social Media has, in many ways, taken the place of the generalized web search. Personal comments, posted by happy or disgruntled customers, can have a tremendous impact on the reputation of a brand. It doesn’t take long before a social comment creates a chain of complaints, and if it goes unanswered can damage any business. […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: brand, fliptop, radian6, scoutlabs, Social Brand, Social Media, Visibility, Visibility Marketing

Facebook Marketing Tool: Involver.com

March 11, 2011 by Basil Puglisi Leave a Comment

Noah Horton and Rahim Fazal founded Involver.com in 2007 in efforts to provide a startup that can help brands begin to get a grip on managing their social media channels. Having grown from a company of a dozen employees to over sixty with many offices in areas such as Los Angeles, New York, Chicago and […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, facebook, internet marketing, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing

Location Trends: Checkpoints

March 10, 2011 by Basil Puglisi Leave a Comment

“When was the last time you got a reward for just showing up? When did you get a prize for something you do every day? Now you can, with Checkpoints” is the catch-phrase of a new mobile app called Checkpoints. Founded by brothers/ entrepreneurs Mark and Todd DiPaola, who put $1 million of their own […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: apps, brand, mobile, small business, Social Brand, Social Media, Visibility, Visibility Marketing

Run a Website or Blog? You Can Help Japan With One Code Snippet

March 10, 2011 by Basil Puglisi Leave a Comment

Run a Website or Blog? You Can Help Japan With One Code Snippet. Mashable is running a digital campaign to help get support for Japan, while this is slightly outside the norm for this blog, I feel that what it represents is the power of New Media and our ability to reach people and make […]

Filed Under: Basil's Blog #AIa, General Tagged With: japan, redcross

Social Media Club

March 9, 2011 by Basil Puglisi Leave a Comment

In March of 2006, Chris Heuer and Kristie Wells began Social Media Club. Their intentions were to provide a format in which to explore and offer solutions to common issues facing our society as technological advancements continued to shape the way we connected socially on many levels.Benefits of Social Media Club The global conversation on […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: brand, SMCLI, Social Brand, Social Media, social media club, Visibility, Visibility Marketing

Digital Marketing Trend: Microsoft Tag

March 8, 2011 by Basil Puglisi Leave a Comment

Microsoft Tag is a new experience in connecting the digital world with the real world.  By scanning a tag – a new kind of bar code – with your cellular phone, you can have immediate access to information, websites, videos, reviews and more.   When you scan a Tag displayed on an establishment or product, […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology Tagged With: brand, microsoft, self-publish, tag, Visibility, Visibility Marketing

SmB Digital Trends: Groupon, Google Offers & Facebook Deals

March 7, 2011 by Basil Puglisi Leave a Comment

Small Business Trends: Groupon, Google Offers & Facebook Deals Groupon burst into the scene of business client relationship in 2008, and changed the advertising model. It’s mindboggling rise in 2010 is proof they’ve hit the jackpot – an uncharted territory of local businesses and internet users. The virtual world and the physical world intersecting with […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology Tagged With: brand, coupons, deals, offers, small business, Social Brand, Visibility, Visibility Marketing

Basic Guide to Understanding Code

March 3, 2011 by Basil Puglisi Leave a Comment

Making a website can be a complicated process, especially when there are all different types of code out there that you can use. Each type of code is a little bit different, with the end result going unnoticed by most casual viewers. However, the real results are highly noticeable by professionals in the web design […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology Tagged With: Business Consulting, fbml, flash, html, java, php, SEO, types of code, Visibility

iPad2 Announced and Motorola Xoom Released!

March 2, 2011 by Basil Puglisi Leave a Comment

Even though it was questionable as to whether he would make an appearance today or not, Steve Jobs had an announcement he wanted to be the one to share. As he strode out to the tune of “Here Comes the Sun,” he brought with him the information on a much awaited device. The iPad 2. […]

Filed Under: Basil's Blog #AIa, Digital & Internet Marketing, Mobile & Technology Tagged With: Android, apple, ipad2, video, xoom

Google’s New Algorithm

March 2, 2011 by Basil Puglisi Leave a Comment

Do you stay glued to financial news for the biggest trends, or failing ones, to keep your business thriving and productive? If so, you may want to take a seat for this one. Designed to improve search results, Google has initiated a new algorithm. For those who have made a habit of providing the highest […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, SEO Search Engine Optimization, Social Media Topics Tagged With: Business Consulting, google, Puglisi, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

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