Exact match domains have always had the added advantage of direct-type in traffic, giving them certain immunity to algorithm updates. Once an EMD is linked to a website, the webmaster’s behavior has more to do with rankings. Penguin sought out sites with too many exact match anchor text links, but the outcome had more to […]
What is Inbound Marketing? [Internship]
Inbound marketing is a way of making yourself or your company easy to find and drawing people to your website by producing content that appeals to your visitors. The term “inbound marketing” was coined in 2005 by HubSpot’s Brian Halligan because he believed that traditional marketing was becoming less effective. Inbound marketing includes content […]
Why LinkedIn? [Internship]
In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs […]
Back to Basics: Why Facebook? [Internship]
Facebook is an important utility in digital communications that helps people connect with friends, family, and coworkers. Facebook can also make networking a whole lot easier. Statistics show that in July 2012, there were 955 million monthly active users. Approximately 81% of the monthly active users are located outside of the United States and Canada. […]
Top 5 Social Media Moments Of The 2012 Olympics
The 2012 London Olympics will not only be remembered for its spectacular venues and amazing athletic performances, but also for the effect of social media on all aspects of the games. Twitter, Facebook, and other online social media were predicted to explode with content during the Olympics, but no one could have foreseen the direct […]
Digital Media Education Internship Program
Digital Ethos introduces the Digital Media Education Internship Program We believe that we have developed a program that might be of some interest to you and/or your students. The internship program with Digital Ethos is designed for students that wish to learn how to write for digital publications, develop hands on learning in digital media and marketing. Interns learn […]
Marketing Made Simple TV Achieves Sponsorship, Viewership Milestones
Newest Sponsors include InsideView, Communication Strategy Group; Show Reaches Audience of Over 20 Thousand through Syndication Bethpage, NY – August 29, 2012 – In its mission to provide smart but simple ideas to improve business, Marketing Made Simple TV, delivering marketing information, education and entertainment via Web Television, has added two new sponsors. InsideView, the […]
The Corporate Social Media Summit
The Corporate Social Media Summit ends, and the real signal is not the panels, the hallway conversations, or the business cards. The real signal is that corporate leaders now treat social as operational infrastructure. The room does not debate whether social matters. The room debates who owns it, how it gets measured, and what gets […]
How to Avoid the Google Sandbox in a New Blog
If you run a web site, which you want to be visible on the search engines, you should know about the Google sandbox and how to avoid it. The search engine giant, Google, implements measures to keep violators at bay. What happens if you committed errors using Google’s applications and services? Well, if you incurred […]
This Site Has Moved: DBMEi becomes Digital Ethos
You may have noticed that this site stopped updating this month, wondering why? We re-branded and re-launched on WordPress.org and in a big way! The Magazine, Education Portal, Events Calendar and Digital Media Week have all been integrated into the evolving mission of Digital Brand Marketing Education & Interactives. We spent months preparing for this, […]