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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Basil C. Puglisi

AI in Workflow: Executive Strategy Transformed by Autonomous AI Agents #AIg

November 18, 2024 by Basil C. Puglisi Leave a Comment

Workflow AI Autonomy

What HappenedIn October 2024, Microsoft launched a new class of autonomous AI agents capable of executing complex business processes end-to-end without ongoing human intervention. Positioned as a direct competitor to Salesforce’s Agentforce, these agents are designed to operate across multiple enterprise functions—from operations and sales to customer service—using predictive planning, data-driven decision-making, and integrated workflow […]

Filed Under: Business, Business Networking, Data & CRM, Mobile & Technology, Responsible AI, Sales & eCommerce, Workflow

Holiday Prep: Schedule Posts Now, Save Stress Later

November 14, 2024 by Basil C. Puglisi Leave a Comment

Holiday Social Posts Scheduled

Holidays get busy, don’t lose business by missing posts to drop. No schedule? Miss visibility. What it is: Use your tools to queue holiday posts ahead so feed stays active. How it works: Use Buffer, load 5 themed posts like gift ideas. Set dates based on audience times. Review for tweaks. Think Generic and promotional […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

AI Influencer Matchmaking, Visual Search, and Shopping Guides #AIg

November 11, 2024 by Basil C. Puglisi Leave a Comment

What Happened TikTok is enhancing its AI-powered influencer matchmaking tool, now incorporating voice cloning capabilities introduced on October 9. This enables brands to collaborate with creators while tailoring audio messaging for different markets without re-recording. Instagram is rolling out AI-driven visual search, allowing users to find products and inspiration by uploading or tapping on images […]

Filed Under: Responsible AI, Social Brand Visibility, Social Media, Social Media Topics Tagged With: AI

Gear Up for Holiday Rush with Google Review Alerts

November 6, 2024 by Basil C. Puglisi Leave a Comment

Turn on auto-alerts and prepare reply templates.

Reviews flood in during peaks. Quick systems keep your rep intact when it matters most. What it is: Alerts and templates for swift responses. How it works: Enable notifications, use short replies. BrightLocal studies show spikes during peaks, so prep matters. What to do this week: Turn on auto-alerts and prepare reply templates. Why it […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Conferences Driving AI-SEO Strategy: SMX Advanced, MAICON, and MozCon Insights #AIg

November 4, 2024 by Basil C. Puglisi Leave a Comment

SEO, AI

What Happened The summer of 2023 brought a surge of industry-defining conversations as three major conferences — SMX Advanced, MAICON, and MozCon — each placed artificial intelligence at the center of their search marketing agendas. On June 13–14, SMX Advanced showcased live demonstrations of AI-assisted content optimization, predictive keyword modeling, and real-time SERP analysis. Speakers […]

Filed Under: Responsible AI, Search Engines, SEO Search Engine Optimization

TikTok Search, Canva Video AI, and HubSpot Marketplace: Converting Discovery Into Scalable Action

October 28, 2024 by Basil C. Puglisi Leave a Comment

TikTok search trend, Canva AI video editing, HubSpot App Marketplace, influencer discovery, CRM personalization, campaign testing, SEO optimization, engagement KPIs, CTR, conversion rate

TikTok keeps climbing as a search engine, Canva pushes its AI video editing beta into creative pipelines, and HubSpot revamps its App Marketplace with a wave of integrations. Each development lands in September, but together they map the way brands find audiences, create assets, and build performance systems. Discovery starts in TikTok’s search bar, where […]

Filed Under: AI Artificial Intelligence, Branding & Marketing, Business, Business Networking, Content Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media, Video

AI in Workflow: Event Management at Scale with eShow AI #AIg

October 21, 2024 by Basil C. Puglisi Leave a Comment

AI Workflow eShows, Digital Events

What HappenedIn September 2024, eShow introduced a suite of AI-powered event management tools designed to accelerate planning and improve attendee experiences. The release includes agenda automation, attendee analytics, chatbot-based registration, and real-time session adjustments. Organizers can now dynamically update schedules based on attendance trends, engagement levels, and speaker changes, while chatbots handle high-volume attendee inquiries. […]

Filed Under: Business, Conferences & Education, Data & CRM, Events & Local, Responsible AI, Sales & eCommerce, Workflow

AI Trend Predictions, Video Chaptering, and Event Planning #AIg

October 14, 2024 by Basil C. Puglisi Leave a Comment

AI Social Media

What Happened X is rolling out AI-driven trend prediction tools that analyze platform activity to forecast which topics are likely to spike in engagement. YouTube is adding AI-powered chaptering to automatically segment videos into labeled sections, improving navigation and discovery without manual timestamps. Meta is extending AI into event planning workflows, integrating scheduling, audience targeting, […]

Filed Under: Responsible AI, Social Brand Visibility, Social Media, Social Media Topics

Halloween Email Trick: A Simple Promo

October 10, 2024 by Basil C. Puglisi Leave a Comment

Halloween email marketing

October spook means fun reviews. Plain emails get skipped, fun themes get opens. What it is: Holiday email with themed deal to catch eyes and buys. How it works: Template from Moosend, add pun or emoji in subject. Short offer with code, CTA like buy now. Test timing for evenings. What to do this week:• […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Bing Joins ChatGPT as Default Search: Microsoft Build AI-Search Advances #AIg

October 7, 2024 by Basil C. Puglisi Leave a Comment

SEO, AI

What Happened On May 23, 2023, at Microsoft Build, the company announced a major integration milestone: Bing would become the default search engine for ChatGPT, starting with Plus subscribers and later extending to free users. This move gave ChatGPT direct, live access to web search results, blending conversational AI with real-time information retrieval. The announcement […]

Filed Under: Responsible AI, Search Engines, SEO Search Engine Optimization

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Responsible AI (#AIgenerated by Agents)

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

Libraries Put “Whether” Into AI Literacy. Most Training Plans Skip That Question #AIg

The Public Library Association and Microsoft wrote ‘whether’ into AI literacy: people need judgment to decide whether, when and how to use AI tools. Other October programs teach the how first. For the public, deciding whether is the first and often only checkpoint.

Agent Security Tools Can Stop an Action. Whose Name Is on the Yes? #AIg

Four agent security launches in two days put brakes, monitors, and quarantines on AI agents. Only iProov’s HAPS service is built to prove a named person approved one exact action, and its spec is still an experimental draft. Containment is Responsible AI; a recorded human decision is AI Governance.

GAO Found the Pentagon’s Responsible AI Council Stopped Meeting for Months #AIg

GAO found the Pentagon’s Responsible AI Working Council stopped meeting from late 2024 to August 2025, still has no charter, and has three of ten authorized staff. SBA’s AI governance board hadn’t met nine months past OMB’s deadline, and EPA’s Inspector General just opened an audit. Charter the body, log decisions, fund the chairs.

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