Spring brings more phone searches. Slow site? They bounce before buying. What it is: Google’s PageSpeed test checks if your site loads fast on mobiles. How it works: Enter URL, get score on speed like LCP. Fix one thing like big image compress. Retest to see fix works, focus on mobiles where half traffic comes. […]
Spring Clean Your Google Listing with This Simple Checklist
Inconsistent details confuse searchers and drop your rank. As spring traffic rises, mismatched info costs you big. Align everything now. What it is: Uniform hours, phone, and address on Google and key platforms. How it works: Start with Maps, then check Yelp and Facebook for matches. BrightLocal’s survey flags inconsistencies as a top issue, so […]
AI Arms Race in Search: Google Bard, AI-Powered Bing, and Baidu’s Ernie Bot Plans #AIg
What Happened February 2023 marked a turning point in the global search engine landscape as three major players unveiled their next moves in AI-driven search. On February 6, Google announced Bard, its experimental conversational AI service powered by a lightweight version of LaMDA (Language Model for Dialogue Applications). Bard promised real-time, web-informed responses designed to […]
LinkedIn Thought Leader Ads, Descript AI Video Editing, and Google INP: Building Authority Through Smarter Workflows
The tools shaping authority and visibility are moving faster than campaigns themselves. In January, LinkedIn expanded its Thought Leader Ads, giving brands the ability to amplify executive voices and push trusted content directly into targeted feeds. At the same time, Descript introduced its biggest round of AI video editing upgrades yet, with smarter scene control, […]
AI in Workflow: Personalized Onboarding, Predictive Retention, and Accelerated Training #AIg
What HappenedOn January 9, 2024, industry-wide HR adoption of AI-powered onboarding reached a critical mass, with 68% of U.S. organizations now using AI to personalize onboarding workflows and integrate predictive analytics to flag at-risk hires. Prescott HR’s January 2024 brief highlights how these solutions are being used to accelerate employee ramp-up times, improve cultural fit, […]
Turn Google Reviews into Fresh Customers with Easy Replies
Feedback shapes your search appeal fast. Ignore it, and trust takes a hit. Start with quick, personal replies to turn things around. What it is: Engaging with reviews on your Google profile to show engagement. How it works: Use an AI template as a base, add the customer’s name, and reply within 24 hours. For […]
AI Personalization in Social Media: Instagram’s Recommendation Overhaul, YouTube’s AI-Driven Video Summaries, and Pinterest’s Predictive Search Tools #AIg
What Happened In January 2024, three major social media platforms rolled out AI-driven features that sharpen their personalization strategies. On January 9, Instagram began deploying its updated recommendation algorithm, designed to surface content more relevant to each user’s interests. Meta confirmed the model now incorporates expanded engagement signals, prioritizing watch time and interaction depth over […]
Pull in More Valentine’s Customers with a Quick Google Update
Last-minute romantics are scrolling for ideas now. Skip the seasonal hook, and they choose someone else. Add a simple update to reel them in. What it is: Google Posts for limited-time offers right in search results. How it works: Create a special with start and end dates plus a themed photo. A florist posts roses […]
AI in Search: NeevaAI’s Conversational Leap and Yandex’s Code Leak Shake Industry Insights #AIg
What Happened In January 2023, the search industry experienced a pair of developments that underscored how artificial intelligence was reshaping both product capabilities and industry transparency. On January 5, privacy-focused search engine Neeva announced NeevaAI, a conversational search experience combining its independent index with generative AI to provide synthesized answers from high-quality sources. This launch […]
Factics make us more Intelligent
The fastest way to generate content is not the safest way to generate truth. ChatGPT makes it easy to produce language that sounds confident, coherent, and complete. That speed is useful. It is also dangerous. Speed amplifies whatever discipline sits behind it. When the discipline is weak, output becomes polished noise. When the discipline is […]