@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

social media conferences

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

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What can you do in 16 days? Try!

With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei authors decided to launch Social Media Action Camp! The event which a few days later became an official part of Social Media Week was set for Feb 16th 2012 at the Roger Smith Hotel in NYC.

Data provided by Synthesio , and a few other sources .

The event tag #smwsmac generated over 1,000 tweets! Which represents about 5% of the social media activity in New York City. The Social Influencers reached over 116,000 followers and generated tweets in 15 countries globally!

In addition to the info from Synthesio, we also know that:

  • 102 people  attended throughout the day
  • 128 viewers at one time on LiveStream
  • 976 views on the Live Stream Channel
  • 1484 tweets to date #smwsmac
  • 71 check-ins on foursquare to the Roger Smith Hotel

The Official Social Media Week event page hosted on SocialMediaWeek.org generated 177 Facebook “Likes”, 250 “shares” on LinkedIn and 834 tweets that did not feature #smwsmac as a tag. Making the event the most socially shared event for ALL Social Media Week 2012 globally!

The Social@Olgivy Movers & Shakers platform supported by Kred featured organizer @BasilPuglisi as the top influencer for Feb 16th and both @BasilPuglisi and @dbmei as the top 5 influencers for the following day Feb 17th 2012.

The event was a mix of speakers featuring some of the digital names like Google, Klout, Synthesio, StumbleUpon, EmpireAvenue & Constant Contact. The event featured digital media professionals like David Meerman Scott, Amy Vernon, Mardy Sitzer, and Lujure’s Nathan Latka. Lisa A Burns, representing Corning Inc.,  spoke about the wonder of how a Fortune 500 Company used YouTube to capture more than 17 million views. Then the dbmei authors Bill Corbett Jr., Jeff Ogden, Craig Yaris and Basil C. Puglisi contributed their take on using social media to generate action!

The real success resulted from the response that the attendees reported.   The mix of content and style presented,  generated useful information in many areas with actionable advice and solutions.

“The diverse group of presenters offered extremely valuable best practices and actionable advice. It was also nice attending a social media event that didn’t cater to newbie’s or skeptics”  said David Gise

The event exemplified the point that “you don’t know till you try”, and while we have a long list of things we can do to make the next event even better, it’s an important point for dbmei as well as the individuals involved to say not only did we try, but we succeeded. If you take nothing else away from the article, we hope that when a opportunity presents itself, you be so bold as to try and make it happen.

 

Jeff Pulver’s Second #BRANDSconf Kicks off This Month!

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The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business.

In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter as a part of their business marketing plan has helped to firmly establish their presence on the web. This provides a new challenge in a business’s marketing campaign. Do you need to need a person, or a team of them to help establish and maintain your brand in the social world?

Views From BrandsConf on Humanizing Brands

[youtube=http://www.youtube.com/watch?v=zBqSRXYMaog]

What to Expect at #Brandsconf

Instead of just standing by and watching those who have achieved success and trying to learn from them at a distance, Jeff Pulver has invited them to attend #Brandsconf  and participate in the vital discussions held there.

You will hear from some of the most creative and innovative thinkers who will share their personal knowledge from the inside of several types of business segments. Since brands can transcend business elements, Jeff Pulver’s hope for #Brandsconf is to have a wide variety of industries represented.

With the same tradition practiced in the #140 Conferences and events, panels will run for ten to twenty minutes and presentations will remain ten minutes long.

Exploring a wide range of topics with the best practices for corporate branding, everyone should be able to come away with a new insider perspective in their particular industry.

About Jeff Pulver

Jeff Pulver is a top-notch entrepreneur who grew up in Kings Point, New York.  Graduating from Great Neck North High School, some of his early accomplishments include the founding of Spreadsheet Solutions Corp. that marketed macros and add-ins for Excel and Lotus.

In 1995, Pulver cultivated an interest in Internet Telephony. During this time, he was a systems administrator for the Cantor Fitzgerald firm. In 2003, Business Week listed him as a tech guru. Co-founder and shareholder in Vonage, a voice-over-ip provider, Pulver also invented a device known as CellSocket. Cellsocket could make and receive cell voice calls through standard telephones.

Pulver also helps to organize the #140conf, or 140 Character Conference, and is an investor in many startup companies.

Guest Speaker Ryan Osborn (@rozzy) – Director of Social Media at @NBCNews

In the summer of 2010, Ryan Osborn was named the first social media director at NBC News. With earlier beginnings as an aspiring journalist, he went from a page on The Today Show in 2002, to reaching the rank of Director of Social Media. However, Osborn does not have the typical view of how to utilize social media.

Osborn concentrates his efforts on Facebook and Twitter in the form of extended storytelling editorials from NBC News, instead of using it solely as a marketing tool. Osborn knows his organization well and knows the specific personalities that make it function smoothly. He believes that if you tell the right story, it will market itself. Having discovered Twitter in 2007 at a SxSW conference, he carried this knowledge back to The Today Show and began a feed. Ryan brings loads of vital social media marketing knowledge to  #BrandsConf .

Please help share awareness for the event by sharing the Twitter hashtag #BrandsConf

Want to attend? Enter Discount / Coupon Code “dbmei.com” to save 10% OFF, special discount for dbmei.com readers.

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Social Media Marketing Advice, Analysis, and Insight from #SMWF N. America

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On the 1st and 2nd of November, SMWF N. America comes to New York. This conference openly offers social media marketing advice and more in-depth insight into how your brands and business can use options like Facebook and Twitter to help create priceless consumer relationships, monitor brand reputations, build communities, and sometimes they work as forums that can help to sell products, services, or opportunities directly.

Many of the globe’s top social media aficionado’s will meet to help initiate discussions and analysis surrounding the many diverse factors that affect marketing development, take-up, and strategic effectiveness.

SMWF will provide coverage on many of the vital issues that surround our social media space. Discussions will feature coverage on:

  • B2C Social Media Activities
  • ROI on B2B
  • Integrating Relevant Channels
  • Social CRM
  • Social Shopping
  • Geo-Location
  • Measuring and Managing Reputation  top sociakl obe’tly.
  • ions, build communities, and sometimes they work as forums that can help to sell products, services, or o

There is much focus on how social media is changing customer behavior and conference focus will highlight these issues in full.

#SMWF will also feature a number of high-profile speakers that represent leading brands such as Hershey’s, Twitter, NASA, Coca-Cola, Tumblr, and more. SMWF was designed to be an effective forum for building industry connections and creating networks that can help to improve networking sessions.

SMWF plans to take connection-building to new and more sophisticated technological heights. The SMWF TwitterWall will also be a distinguished feature of the show. Related Tweets will be projected onto a massive screen for all to read and will allow delegates to access a stockpile of statistics, infographics and other relevant information to display to the crowd who the most influential show tweeters are.

With the free-to-attend industry exhibition as well as the Social Media Hub covering some of the most basic elements supporting the most effective uses of social media, this is an even that should be listed as a must for anyone in the area with an interest in utilizing social media as an additional marketing channel.

For more info on what you can expect from the shows visit the SMWF Agenda Page.

DBMEi readers can save 15% by entering discount code DBM15 when Registering here.

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Some of the Best Social Media Conferences

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You can’t have social media without the social. Although the internet produced what we now refer to as social media, this form of networking doesn’t live solely on the world wide web. Social media and social networking can also require face time. Especially for those who want to stay ahead of the trends and those who want to be on the leading edge of the capabilities that social media allots them.

There are a large collection of varying social media events held around the world every year. In fact, there is even a designated Social Media Week that will be celebrated by social networking enthusiast and experts from all over the map. The Second Social Media Week for 2011 runs from September 19th through the 23rd in locales such as Los Angeles, Berlin, Moscow, Milan, and many more places around the globe.

Social Media Conferences

Important social media conferences occur all throughout the year.

  1. The SXSW interactive festival was celebrated from March 9th through the 13th of 2011. Five days of riveting presentations performed by some of the brightest minds in social media technology such as CEO and Founder of ScrollMotion, Josh Koppel.
  2. The Social Media Strategies Summit was held from February 8th through the 10th in San Francisco, California. This fantastic conference gave many the chance to learn from some of the top leaders in social media marketing. Representatives from Dunkin Donuts, Discovery Channel, Paypal and other big name brands were on hand to answer questions about their successful strategies. Social Media Strategies Summit or SMSS is coming to Boston Sept 20-22, 2011 and London Oct 25-27, 2011. During this 3 day summit attendee’s will learn how to best utilize and integrate the myriad social media platforms to engage customers directly at a fraction of the cost of traditional marketing. Through the intelligent use of social media marketing you can, in house, have continuous direct contact with your customers.
  3. The 140 characters, or #140conf, 2011 conference was lauded to be the largest global gathering of those interested in how social media and the internet effected both businesses and people. Adam Ostrow, the Editor-in-Chief at Mashable, joined a long list of knowledgeable speakers at the #140c on June 15th and 16th.
  4. Another area in which social media marketing is beginning to bloom and boom is in the travel industry. For this reason the Social Media Strategies for Travel conference held on March 25th and 26th of 2011 was a superb opportunity for travel industry leaders to learn how to communicate, via social media formats, with their customers.
  5. The Search Exchange Internet Marketing Conference held on May 17th through 19th 2011, offered a helpful variety of educational possibilities by the collaborative efforts of hundreds of entrepreneurs and business professionals who shared the most vital keynotes and discussions on social media marketing, pay-per-click advertising, web analytics, and search engine optimization.
  6. The Content Marketing World Conference of 2011 will be held from September 6th through September 8th in Cleveland, Ohio. This conference has a direct goal of helping to transform your businesses marketing department into a compelling factory for storytelling. Learning techniques to help engage prospects and current customers with the best messages through formats such as mobile, email, online, social, and face-to-face interaction can assist any marketing department in becoming content marketing experts by providing them with valuable education and vital tools.
  7. The WOMMA Summit, also known as the Word of Mouth Marketing Association, will be held from November 16th through November 18th, 2011 in Las Vegas, Nevada. This innovative way of marketing the oldest and most effective promotion helps attendees to understand how better to research and measure the integration of online social media with offline communications. New practices in word of mouth, coupled with social media marketing, provides the latest in trends to help give any business a great boost.
  8. Social Media Week: Global. Social Media Week’s mission is to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication. The Feb 2011 was a big success and the September 19-23, 2011 is looking to be just as big. It takes place in cities around the world.
  9. Blogworld & New Media Expo, While you might have missed NY in May 2011, the Social Media Summit for the Blogworld Expo will be in Los Angeles Nov 3-5. Topics Include: Content Creation, Distribution, Monetization, Networking and more.

One of the most vital elements of any education is the regular development and renewal of that very same education. What you may be 100% sure of today about an aspect of social media marketing, indeed, you may even be right, but that very element may have an entirely different focus depending on the whims of search engines and the ebb and flow of human communication, tomorrow. As long as you stay in tune with news and trends in any industry, you have the best chance for true success as is possible.

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