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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Long Island Business

Networking and Schmoozing Do’s and Don’ts

November 1, 2010 by Basil Puglisi Leave a Comment

A big part of networking is schmoozing – making new connections and keeping the ones you have. Unfortunately, not all of us are born natural schmoozers. For some the idea of schmoozing in a convention or a gathering is enough to send chills down their spines. What can we do to be better communicators?

Filed Under: Basil's Blog #AIa, Conferences & Education, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, Social Brand, Visibility

Why Free is so profitable!

October 29, 2010 by Basil Puglisi Leave a Comment

In the end it’s all about time and resource management, if you can show a business owner value in your service for free, then they know they will find value in the paid product and services you can offer as well.

Filed Under: Basil's Blog #AIa, Conferences & Education, SEO Search Engine Optimization Tagged With: Business Coach, Business Consulting, Long Island Business, SEO, Visibility, Visibility Marketing

How to Market Your Business like the Big Boys

October 27, 2010 by Basil Puglisi Leave a Comment

The bottom line – when you are about to launch a new product, plan the launch months before the actual date.

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, Social Brand, Visibility, Visibility Marketing

The Niche You Need To Target To Promote Your Small Business

October 25, 2010 by Basil Puglisi Leave a Comment

If your product is something that a wide range of customers will use, you will need to create various marketing campaigns to reach different segments of this broad market.

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, ROI, Visibility

Issues and Concerns from Long Island Non-profits : Social Media Day of Giving

October 22, 2010 by Basil Puglisi Leave a Comment

A few days later we’ve taken a few minutes to review just a few of the questions, concerns, and issues that the representatives from the nonprofit organizations brought with them to the “Social Media Day of Giving”

Filed Under: Basil's Blog #AIa, Conferences & Education, Social Brand Visibility, Social Media Topics Tagged With: Long Island Business, Social Brand, Social Media, Social Media Day of Giving, Touro Law Center, Visibility, Visibility Marketing

How to get Your Small Business on the Virtual Map

October 19, 2010 by Basil Puglisi Leave a Comment

Getting your business known and noticed in the virtual world can boost your brand identity recognition and your sales to unforeseen heights, depending on your marketing strategies. So how to put your small business on the virtual map?

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, Mobile & Technology Tagged With: Business Coach, Business Consulting, Long Island Business, SEO, Visibility, Visibility Marketing

Back to Basics: New Business Owner

October 18, 2010 by Basil Puglisi Leave a Comment

Customers are attracted to businesses that have a polished, professional image. They often make snap decisions about who to do business with based solely on their image and presentation.

Filed Under: Basil's Blog #AIa, Conferences & Education, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, Visibility

Social Media day of giving on Long Island

October 18, 2010 by Basil Puglisi Leave a Comment

We hope the relationships sparked in this session will continue into the future and that giving is a part of every social media practitioner’s work flow.

Filed Under: Basil's Blog #AIa, Conferences & Education Tagged With: Business Coach, Business Consulting, Long Island Business, Social Media, Visibility

Business Owner, Entrepreneur, Dishwasher?

October 7, 2010 by Basil Puglisi Leave a Comment

One of the first things that I offer as advice to any entrepreneur or business owner, is to take the time to think about how it is that they would feel about being a dishwasher.

Filed Under: Basil's Blog #AIa, Conferences & Education Tagged With: Business Coach, Business Consulting, Long Island Business

Commercials and Internet Visibility

September 22, 2010 by Basil Puglisi Leave a Comment

see what can be done for you and your business in this new era of advertising,
“sales went up 107% the first month and are still going up in the rate of 55% in the past 3 months”

Filed Under: Basil's Blog #AIa, Digital & Internet Marketing, Social Media Topics, Traditional Marketing Tagged With: Long Island Business, SEO, Social Media, Visibility, Visibility Marketing

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