@BasilPuglisi

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#SocialCommerce: Jonty Kelt Interview Transcript

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Business Insider hosted the Social Commerce Summit on Feb 7th, 2012 at Chelse Pier, during that event I had a chance to sit with Jonty Kelt, the CEO for Group Commerce. Here is a transcript from that interview with a general article to follow on Feb 19th at 5pm, right here on dbmei.com.

About the event:

Since the immersion of social media into digital commerce, incredible opportunities and options have opened for business owners. Socially marketing your products and services can come with its own challenges though, so the Social Commerce Summit, or SCS, has a focus on presenting some incredible tips and tricks along with the best practices common to businesses successful in this form of marketing.

The SCS will provide the platform for experts in their industries to share their own best practices and ideas that have been built upon cutting edge trends and technologies and are the products of incredibly successful Fortune 500 campaigns and strategies.

The Interview: (Recorded by Basil C. Puglisi, Transcription done by Joy Lynskey)

JK: Started the company 2 years ago with a vision for media companies that are publishers, that they should engage in ecommerce.  They have great brands, reach, authority over some topics with certain groups, engaged audiences. Those things we believed could be translated into an ecommerce business, alongside the traditional types of advertising businesses. We created group commerce with a mission to enable audience owners, to succeed in ecommerce. Being as broad as possible. This is anyone with an audience, website owners, newsletter businesses, TV, radio, print. The premises of what we are saying here is that the brands have to engage with intelligence and integrity, so that they add value to their relationship with their audience. This gives ad based or ad revenue fueled businesses, the opportunity to have an ecommerce business alongside of it. This can give traditional or ad based media companies more revenue stream, more engagement with their audience, attracts new audience members and for some solid media based businesses, it can give them more relevance   in a digital world.

We have only been live for about 15 months and currently have about 15 live  , all of them traditional media companies. [name companies] A lot of the brands mentioned began with one or two people managing which has now, a year later, turned into teams of 20 or more employees managing their ecommerce. Now that they have seen it can work, many are now aiming for 9 figure revenue businesses.

BP: So what group commerce is offering is the opportunity for them to survive in the digital era with obvious subscription services failing, people are less willing to pay for subscriptions but instead prefer to get content for free. So this is a way to kind of fill the gap ?

JK: In some cases that is true. Some of our customers were already digital, such as Daily Candy, and this is just tacked on. Other services do not have much of a digital business presence and this can be a way to augment their traditional business and help them to survive in a digital world.

BP: So what are some of the verticals that you guys are seeing, in ecommerce that’s targeting general vs specific.

JK: So very simplistically we have two target segments, vertical such as; thrillist.com for young men, dailycandy.com for young women,  active.com for endurance athletes, and then local media, which tends to be more horizontal,   the new york times for new york, boston.com for the boston area. The vertical ones are leveraging vertical authority, such as dailycandy is an expert on what young women want, that brings to bring great content and comments. Different than boston.com doesn’t have a specific audience. They have everyone, young and old, uptown and downtown. so they have to use their local authority to find the best merchandise and present it to the best audience.

BP: Do we see a higher conversion rate with vertical specific content versus the general content. We talked a bit about how Boston was able to generate something relevant to Boston being Boston based locations. I imagine some of the verticals when they’re talking about how to sell products outside of geographical limitations

JK: So local is normally services, nationally is normally product.  A local can offer local services, and even local product. National, we see more products since national cannot usually offer local service.

BP: Mike Wallace was a big speaker over at Boston.com, you guys had him join you, what does it mean to bring this type of person into your fold?

JK: Our company is about 100 people right now. In order to pull off what we are focused on we have to have really high-quality people with different disciplines, technology, merchandising strategy, sales, finance, hr, account management, and Mike Wallace was actually a customer of ours at Boston.com.  Mike is a born leader, he has executed on the vision extremely well at Boston.com, and we got on extremely well. He loved the vision we had. After about a year and a half of working with Mike, we had conversations with him on having him help us with our business. We wanted him to use his knowledge on how to actually build a program for boston.com in a group commerce setting.

BP: So his official title is..?

JK: Vice President of Publisher Sales which means finding new publishers who would like to participate in this. Finding new publisher partners is his main focus right now.

BP: So one of the things we are talking about when looking at ecommerce is that we have a lot of conversation about daily deals, selling locally, lot of conversation of the push vs pull. Push being here is an opportunity or offer, I may take advantage of it later. Vs the I am standing in the middle of boston right now. Push vs pull mentality, selling in advance, vs I’m standing here I am looking for something to do, where is the best deal or value for me? So have you guys seen the platform showing that push vs pull.

JK: We have been very focused on push. Our customers, Boston.com, New York times, they have very powerful media, they have a voice in many touch points, social media, email list, web page, printed editions, so they are leveraging that and the fact that they have ecommerce now and are offering great stuff. With respect to the on demand, I am in the middle of boston and looking for a great deal right now, that type of pull is not the type of commerce we are currently offering, because we have been more focused on the push.

Groupon and LivingSocial are two of the things that you are referring to with respect to standing in the middle of Boston and having thirty things available around you, is just not reality yet. That is something that we have not been focused on, specifically because we have been more focused on the push. I like to consider the word pull being that when the customer is aware that dailycandy now has stuff on their website to buy, they go there of their own volition, it’s pulling them there. Rather than them having to be interrupted with an email. And that is the holy grail really, for what we are trying to do. We are using a public outlet to push awareness of what are the deals in front of them, which creates buying behavior.

It takes time for our customers to educate their audiences, some of them have only been going now for a little over a year.

BP: There is this huge market now for content relating to the practice of marketing, social media, etc, how do you see you guys fitting in for the smaller publishers? How do you start to monetize platforms such as multi-blogger sites like this?

JK: We have an initiative in our engineering efforts to build a ladder of service solutions, which will enable smaller publishers, bloggers, small websites, etc to turn ecommerce on.

What’s the key to a successful digital media strategy?

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Websites, especially for Search Engine Optimization should defiantly be doing this. A successful Social Media campaign has this as a crucial characteristic. This one defining element or practice is an absolute must for anyone who wants clients and customers whorepeat business and develop long-term relationships. In fact you probably find this to be as true for personal relationships as you would for any aspect of a business before and during the digital age.

Be Genuine!

Websites that develop a structure that take user experience and align it with their purpose find higher conversions. Don’t build a site for a plumber that looks like iTunes. Let that sites experience be what mirrors the genuine experience that is that service or product.

SEO success is defined by the genuine nature of the sites target and content. Search Engines are in the business of helping people find what they are looking for, build the content and keyword targeting around your clients, services and or product.

Social Media is all about the culture that your organization has, what’s your social media personality? Social Media isn’t about hard sales, its about relationships, find ways to develop social media strategies that support who or what you really are beyond what you sell or do.

Jump on Match.com, eHarmony, or have a friend set you up on a blind date, it’s just like business. You’ll get someone new in front of you, but if you want to get beyond the first introduction you better be who you are, pretending to be what your not will scare away your valuable long term relationships and leave you with a short sighted one night stand. Remember, 20% of your customers may provide you with 80% of your business, but if you find a way to build long-term relationships that develop from your genuine culture and services you’ll find value in every interaction.

If you want “world of mouth” opportunities, find a brand perception that matches you or your organization. Don’t try to control it, facilitate it by being genuine.

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Customer Engagement for Small Business

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Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So what can the small business owner do to show that their product is the right choice for the consumer?

Be a Customer for a Day

Spend a day emulating the actions that your prospective consumers do.

  1. Call your customer service number.
  2. Go through the motions of purchasing your own product.
  3. Fill out your contact forms.

Make sure that your customer experience matches your outlook and ideas.

Build Communication Options

Not everyone uses Facebook and Twitter believe it or not. Make sure you have traditional methods of communication as well as digital ones. List phone numbers and a physical address for your business, even if it is online based.

Exercise and Act on Your Listening Skills

It isn’t enough to reply to customers questions or request with generic terms. When prospective consumers ask for discounts or other beneficial options, show them you are listening by enacting them. You will get no better word of mouth advertising then having a consumer who can say “I asked for a discount, and they gave me one!” This doesn’t mean you have to offer that discount to everyone who asks, but you should never outright ignore those request.

Show Your Integrity

Since bad news can travel with light speed on the internet, you may need to go out of your way to show your customers that not only are you expert at what you do, but that you back that professionalism with personal integrity. Show your customers that the people behind the brand care.

Let Your Customers Advertise for You

Anything that you can do to get your consumers to share their product or service experiences with the public will provide you with two benefits. Obviously it will give you the valuable advertising you are seeking, but it will also provide you with media that you can post to help build top-notch links for your site. Don’t expect your customers to do this for no reward though. Their time is valuable too. Try to run contest for the best written or video reviews of your project. Reward the winners appropriately for their time spent talking about your products and services.

Above all it is important that any consumers approaching you for your products or services walk away with the sense that you are a brand they can trust and rely on.

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Understand the Basics of SEO: Why Geo and Subject Domain Names Rock!

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Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site.

Websites have three main areas you’ll want to really pay attention to:

  1. Structure
  2. Content
  3. References

[slideshare id=7181167&doc=seo101-110307150053-phpapp01]

As a website owner you’ll want this to be how you operate your lead generation through the search engines. Unless you’re an adult site, gambling or daily deal, people will not generally respond to a website about Plumbing when they were searching for Pizza.

Time and Money are important, you’ll get alot further if you concentrate your resources were they should be and where they will produce the highest rate of conversion. If you’re going to chase down multiple areas and categories do it in a way that provides unique, useful and provides a genuine experience for the user.

SEO Tip: Geo & Subject Domains > Brand Domains

An example of how this has been done is through domain masking and forwarding. Take the Domain PapaJohns.com, now that’s a great domain because people looking for “papa john’s” will find exactly what they are looking for, but will they still find it if they put in “MyTown Pizza” like “Brooklyn Pizza”, “Chicago Pizza”?

Here is an example of how we use forwarding on Digital Brand Marketing Education, the publically promoted domain is dbmei.com and that makes sense because it is short and simple. It makes for easy emails and sharing in social media without having to shorten the domain. However When you land on the site, you notice the actual domain changes to digitalbrandmarketing.com

Search Engines give a lot of value to domains, after all if you’re naming the site that, then those words must be relevant. In our case we want people looking for “Digital, Brand and/or Marketing”  to find our publication and those keywords fit perfectly with our content.

If you own Jerry’s Seafood.com, and your restaurant is in the town or geographic location of East Hampton, you might want to think about masking or forwarding the domain to easthamptonseafood.com or easthamptonseafoodrestaurant.com.

This is just one tip to help with your sites SEO, obviously you want the title tags, content, etc to all also fit this search term.

 

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Time to Get on Google +: How to Set up Your Google + Brand Page

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I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right direction. However, with Facebook, Twitter, and LinkedIn usage, many networkers have already found themselves pushed to the limit in either the time or resources it may take to keep all three fed and running properly.

To date, Google +’s numbers have posed absolutely no dangers to Facebooks user numbers, but it has recently passed through a 55% increase in users during its strongest month ever and is focused on reaching the 400 million user mark by the end of 2012. Considering that Facebook didn’t pass the 60 million member mark until almost four years after its creation, these are actually still quite impressive numbers. So if you haven’t taken the time to reserve and build your businesses Google + Brand page, now is definitely the time.

Building Your Google + Brand Page

There are already some incredible Google + Brand pages out there to take important lessons from.

After a few moments of looking over the above pages, you should have a relatively good idea of what your aesthetic and functional options may be. Sign into your Google account and then head to the Google + Business page to get started.

Create a Page

On the creation page you will need to simply select the category your business falls under. If none of the options seem an appropriate match, choose the other option at the bottom left.

Business Info

  1. Next you will add your businesses name and website URL.
  2. Next select the additional category that best suits your business. The sub categories are dependent on the main category chosen.
  3. Lastly, select who, by age group, is allowed to view your Google + Brand page.

Photo and Tagline

You only have ten words to create the perfect tagline for your business page. Put deep thought into this process taking into consideration the most vital keys for your SEO needs.

The Sharing Begins

On the next page you can begin to share your page with your personal Google + circle, or save that task for later.

The Social Media Drill

Google + Brand pages are not so different from Facebook fan pages when it comes to management. If you have even basic knowledge of how to manage your Facebook and Twitter accounts, you can pretty much rely on a try or two before you are just as familiar on Google. Don’t forget, Google + is currently experiencing novel rises in its user base, don’t miss the chance to increase your brand awareness via this format in 2012.

Similar Article:

Google+ Pages Open the Doors for Brands and Businesses

 

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Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

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Ready to understand why some people are far more successful than others?

Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that little fact actually has little to do with why I was so successful in 2011.

I have had some great mentors and it’s all due to listening! You see those that know me might think that I am more of a talker, but I do a lot of listening. The fact that I actually hear what I am listening too makes it all the more effective. A lesson that’s valuable for life and Social Media.

TIME

In the movie “Wall Street: Money Never Sleeps” the Character Gordon Geckko turns to a young man and tells him that “time is the most precious commodity that I know of” a statement of absolute truth! While Einstein argued that time could be something of perception, in the case of the “theory of relativity” scientists make assumptions and simulations that space-time and other aspects of physics and astronomy  do not change the current state of time, in relation to the phenomenon of life.

During my masters program, we studied a concept that fascinated me on its own, supply and demand. The wildcard here was that demand was driven by perception. The concept became even more exciting when later we talked about the monetary value of leisure! The economic evaluation for leisure comes when there is not enough value to make the individual work more, or in the tipping point where the individual is willing to work during a time period traditionally reserved for leisure.

Time is clearly something that holds financial value, and in the case of supply and demand, we have a market where supply is consistent. There is only so many hours in a day, so many days in a week, so many weeks in a month and so many months in a year and so many years that we live. However, what if life is not as long as we believe it to be? The supply may be shorter or  longer then perceived. Demand seems to be the one thing in America that we do not have in this equation.

Whatever you choose for your profession, do not let it dictate your life. Travel, Family, Exploration and the Art of Doing Nothing are just as important and I believe a healthy part of a successful life.

WHY?

I will tell you right now, if you work for or with someone who answers “Why?” with “because I said so” or “that’s how we do it” RUN!

That person is likely, lazy, selfish and/or just plain ignorant! Yes, ignorant! I have had these people just like everyone else and it made for a negative professional career experience in the fields of education, banking and sales. There is probably nothing more dangerous to the health of an organization, its culture, and our economy then these people. “Why?” is crucial to success!

Why is how we learn, grow and develop. It is crucial to success both for individuals and organizations. A supervisor, manager or superior has an fiduciary responsibility to both the organization and the client to teach their subordinate everything they know. I pride my work in student affairs with the notion that I had started teaching my staff from day one what I do and why so. In my absence, everything, for at least a while could run as consistently as if I was still there. If you don’t believe that you should prepare for your absence, then what will you do if you should be promoted? Do you not believe that your people are  more effective contributors to a culture where you have empowered them?

A small business owner should have the same relationship with their consultant and media professionals, if you do not invest the time to teach them about your business how will they be able to understand its culture? If you do not understand “Why?” the consultant or media professional is doing something then how will you know what to do in their absence or to communicate the evolution of the business. You may not be able to do what others due, either because of talent, skills or time, but you still better understand why they are doing it.  

Both “Time” and “Why?” are a crucial part of life, not just business or professional development. Adapt a plan that encompasses learning and educating the “Why?” to those around you, and you will find “Time” which will bring you prosperity in 2012.

It was a great 2011, I am looking forward to an even better 2012! Hope you’ll Join me!

[youtube=http://www.youtube.com/watch?v=WahafF8Y_E0]

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Mobile Growth in Retail: Cyber Shopping 2011

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What is known as Black Friday and Cyber Monday was extended this year to 10 days, with online retailers continuing their discounts throughout the week. What do the online shopping numbers for post-Thanksgiving sales tell us about the state of online shopping?

It’s important to remember that the data is recent and fresh, many analyzers point out. The real numbers will not be available until all the stores report their sales numbers.

Black Friday

  • 226 million shoppers visited stores and shopped online in the 4 days of the Thanksgiving weekend, compared with 212 million a year ago.
  • The average spending rose as well, to $398.62 per shopper, up from 365.34 last year.
  • Overall sales climbed 6.6% this year and stood at $11.4 billion. Up nearly $1 billion from last year. It was the largest amount spent in one day since 2007.

“Black Friday has evolved from an early morning shopping activity to a late night entertainment,” says Ellen Davis, spokeswoman at The National Retail Federation. “A lot of people stayed up until 1 a.m. or 2 a.m. to go shopping, and then went to bed.”

Not everyone.

  • Online shopping on Black Friday jumped 26% to $816 million. Compared with $648 million this past year, such a big jump is unprecedented. The year to year growth in 2010 was only 9%.
  •  50 million Americans visited online stores. The most visited were Amazon.com, Wall-Mart, Best Buy, Target and Apple.

Online sales increased much more than the store sales, with stores open at 10PM Thanksgiving day, pepper spraying and bone crushing included.

Cyber Monday:

The strong sales continued into Cyber Monday.  This past Monday was crowned ‘the biggest online shopping day ever.’

IBM’s Benchmark research firm published these numbers:

  • Spending online was up by 33% from last year.
  • The average spending per customer was $198 per order, up $5 from last year.
  • People are using tablets and smartphones to shop as well. Traffic from mobile devices was 10.8% of online commerce.
  • What is even more impressive is the sales using mobile devices were up to 6.6% from all online sales, an increase from 2.3% in 2010.

Experts say the numbers point to the fact that Americans are growing more and more comfortable with online shopping. The mobile shopping increased thanks to companies embracing the tablet, with 5.2% of tablet shoppers making a purchase.

Considering the top 50 online retailers, J.C. Penny, Apple and Symantec performed the best as for availability and response time.

 

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Ways to Build Up Your Email List Using Facebook

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Internet marketing is not what it used to be, experts like Guy Kawasaki say. If you were dealing with internet marketing before Facebook, you know it was all about emails. Obtaining prospects, finding the leads and hoping for conversions.

Email marketing, when done right, is personal and not stuffed with ads and commercial. It does help build followers and stay in touch with them. The White House, Barack Obama and Michele Obama, separately are using this method. It works not only in commerce.

But Internet Marketing is changing fast, as do our habits and ways we connect with friends, family and business associates. Today we are building groups – extended families, tribes if you will. And we are doing it on social media.

And it goes without saying that the most popular place to do so is Facebook. As of the end of 2011, Facebook has over 800 million active users with more than 50% of them logging on to Facebook every given day. The question is how to use this resource to build a great marketing campaign?

It can take a lot of time and money to build a big following (100,000+). It is not as easy as it sounds and even when you do manage to build a huge base, it will not necessarily increase your profits.

A savvy social media marketer knows how to transform his following into a very responsive email list.

Here are a few tricks of the trade:

Facebook Connect – Using it on a Squeeze Page is worth a test against traditional Squeeze Page. It’ll show you if Facebook is a faster and cheaper way to build your community. Most of the traffic you’ll get will be from social media sources or paid ad on Facebook. It might be easier to get personal information through Facebook and have more people you can email and your articles, blog posts, podcasts, videos or webinars.

Like Button – Put a “Like” button on your Facebook ads, and the ‘call for action’ would be to press that button. This way, when they click on the picture in your new ad, you already have the Like.

One Time Offer – Drive people to your website page by posting a link to it instead of posting the video directly on Facebook. Give them a one-time offer that is really worth their while. Why? Because this way you have the “Like” and you have their name and email address. The deal you gave will pay for itself with the new customers you just got. Apply it to any special report or newsletter. After they opt in, explain they will be receiving an email very shortly and subsequent email with links to new videos or special reports.

Ads for followers – Making an ad to your Facebook ‘friends’ is very cheap. You should do it often. You’ll get more info very inexpensively compared with other systems.

The Blurred Method – Create something entertaining for your fans, a special – just for them for joining your Facebook page. Create a fan page for this purpose only. Blur out parts of the video, unless they input their information. Put a Like button with the content and a direct responder. When they press the Like button it will reveal a way to get access to the content, with an opt-in. That is how you get their contact info. After that, show them your content. Use Facebook to post information about what you have created. You can also create a Facebook ad for this purpose.

Autoresponder – You have to have a built-in auto responder for at least 30 days. Find out what you are most interested in; videos, blog posts, other Facebook groups or other created content. Be consistent. Write emails every day for 30 days and drop that into the autoresponder sequence. Add p.s. to your emails with your site’s address for services or products.

Direct Response Blog – Create a loop between social media, email, and Facebook. Your social activity will grow your email, the emails will drive revenue. But if you have a blog to tie it all in, you give them a whole new aspect of the business – it’s all about you. If you prove to be a source they like, a leader in your field, they will bring others into the group. More email addresses, more leads to turn into buyers.

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Radian6 – Cloud Based Command and Control of Social Media

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Radian6 provides marketing, communications and customer support professionals with a platform which enables them to see, in real time, what is said about them and their products in all aspects of social media; in tweets, Facebook, blogs, multimedia, forums, conversations and boards. By doing so, it gives the business the ability to manage, track, respond, report and analyze their reach and sentiments toward their products.

Marketing is no longer what it used to be, says Marc Benioff, Chairman and CEO of Salesforce.com.   In his keynote speech at the Cloudforce Winter 2011 conference, in New York, he showed how it has become, in big part, Social Marketing. The ability to listen to customers, to reach out to them at the moment they are ready to buy or make a change, is what differentiates great and not so good marketing.

Introducing the New Radian6.

It used to be data-based marketing, when you have the database on premises and you segment it and turn it into your e mail list. But in today’s segmentation, your database can be the entire internet.

There are thousands of conversations going on social media channels every hour of the day. How do we make sense of all those conversations on Twitter, Facebook and other social networks? How do we reach the people that are already taking about our product and use them to spread the word? How do we put out a flame before it becomes a fire-storm?

Here is what Radian6 has to offer: A complete social marketing app that is cloud based. A social hub that includes monitoring, insights and reaction. Command and control everything that you do in social marketing from one place. Based on some criteria keywords that you put into the system, Radian6 will pull out every conversation that is going on, which includes your keywords. This cloud application will do it in real time.

You’ll know what they are saying, where they are saying it, and what is the sentiment.  You can drill into the conversations as they are happening and take action. You can set up automated rules that define how you want to handle criteria and route it to the appropriate people in the organization for immediate action.

For marketing campaign managers it means no more 30 day old focus groups, where you are reacting to information that happened 30 days ago. And you don’t need hundreds of people to gather that information and analyzing it. All you need is technology that allows you to scale the social media walls.

With drilling even further, you can find out all the available information about that customer that is asking a question about a service you provide. Where is that person present on social media, where he is located geographically and previous contacts you had.

And you can grab that information, route it to the correct decider and communicate an offers right back to that person through social media channels. Offer that might answer a need the market has at the moment. You can do it across all the channels. Even though the customer used Twitter for example, you can answer in any other form and even present the offer on their mobile device. 

Radian6 was acquired by SaleForce in March 2011

[youtube=http://www.youtube.com/watch?v=1bMim-uGOWY]

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Facebook Marketing Solutions – Staying Ahead of the Social Media Game

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There are so many Facebook Fan pages dedicated to marketing and social media topics that it can seem nearly impossible to zero in on those that actually offer true education and not just covert advertisements of their own products. When searching for an educational Facebook Fan Page, you may have already found that having one source for everything you need is nearly impossible.

Facebook Marketing Solutions may have found the perfect combination in Facebook Fan Page Marketing Education. It supplies more than one needed element when planning a full-bodied marketing campaign. It is proving a useful tool for helping internet marketers reach their targeted consumers.

Run by employees of Facebook, you can find an abundant wealth of information here that can directly benefit your business.

APIs

Through efficiency and innovation, Facebook’s marketing APIs can help marketers achieve success. The companies listed on the Facebook Marketing Solutions page have developed proprietary tools with various functions for reporting, monitoring, campaign management, and ad creation.

They also provide a list of managed services. Managed services generally support both business models but may, in some instances, use different brand names.

Some of the available API tools include:

Tools

Some of the managed services listed include:

Managed Services

Success Stories

With a long list of small and large business success stories available on Facebook Marketing Solutions fan page, users in any industry should be able to find a story similar to their own goals for business growth.

Here are a few stories we previous covred on dbmei, Facebook Success Stories

Endless List of Resources

Facebook Marketing Solutions fan page seems to have an endless list of resources.

  • Facebook Marketing Bootcamp U.S.
  • Facebook Marketing Bootcamp U.K.
  • Videos from Business Leaders like CEO, Chris McCann at 1-800-Flowers.com & Sheryl Sandberg, COO of Facebook.
  • Past and Future Events Listings
  • Business Boost for Beginner Small Business Owners

You can find resources and case studies available on their wall at any given time on such things as scaling, product development, and even a good buy or two along the way.

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