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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Basil C. Puglisi

Happy Holidays!!! Social Media Do and Don’t

December 24, 2010 by Basil C. Puglisi Leave a Comment

So as we hit Christmas Eve, I like to take a minute and share a few Social Media etiquettes for the general year, but ring even more true for the Holidays.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: adwords, brand, Business Coach, Business Consulting, education consulting business coach, google, Long Island Business, PR, Puglisi, SEO, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

How to advertise your business with Google?

December 22, 2010 by Basil C. Puglisi Leave a Comment

Advertising through such a company can give your business more exposure than any other advertising method. But there are so many ways to advertise with them. Which one will suit your business?

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: adwords, banner ads, brand, Business Coach, Business Consulting, google, Long Island Business, SEO, Social Brand, Visibility, Visibility Marketing

What is a Digital Brand?

December 21, 2010 by Basil C. Puglisi Leave a Comment

Everything that is said, shared or complained online becomes the digital brand of the company. A paradigm shift which has occurred in the last few years between organizations, businesses and their consumers, governments and their constituents has changes the playing fields.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Using Podcasts to Promote Your Business

December 20, 2010 by Basil C. Puglisi Leave a Comment

A podcast is a series of digital media files that are released periodically and often, that can be downloaded through web syndication. Academics at the Community, Journalism & Communication Research group at the University of Texas propose a four-part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven and has a host and/or theme.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: Business Coach, Business Consulting, Long Island Business, pod cast, podcast, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Social Brand Visibility: BuzzFeed

December 17, 2010 by Basil C. Puglisi Leave a Comment

In its best month (November 2010) BuzzFeed had 525,000 visitors a day, The research done by the site is used by many bloggers, journalists and social media experts to gauge the pulse of the internet community.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Strategies for going Viral and creating Visibility!!!

December 16, 2010 by Basil C. Puglisi Leave a Comment

The biggest network you have at the moment are the bored people sitting in their offices, connected to high speed internet. This network is bigger that all the traditional existing networks combined. Create something that will draw their attention so they will pass it around.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility Marketing

Social Brand Visibility: Slashdot

December 15, 2010 by Basil C. Puglisi Leave a Comment

Slashdot traffic is estimated to be over 5.5 million visitors per month, and the site has won many awards. A term “Slashdot Effect” was coined after a story was posted on the site which sent much traffic to the source. Statistics shows that about 50% of the users check in to see the news of the day, while the other half stays and takes part in the conversations

Filed Under: Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Social Media Trends for 2011

December 14, 2010 by Basil C. Puglisi Leave a Comment

The use of social media through mobile devices tripled. The tablet became popular and threatens to revolutionize laptops and school books…

Filed Under: Conferences & Education, Digital Factics Blog, Mobile & Technology, SEO Search Engine Optimization, Social Media Topics Tagged With: Business Coach, Business Consulting, google, google tablet, Long Island Business, ROI, SEO, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Social Brand Visibility: Ping.fm

December 13, 2010 by Basil C. Puglisi Leave a Comment

At its core, social media sites are meant to be a communication platform, where you connect with people in a two way conversation. Ping.fm might turn it into one-way broadcasting mechanisms.

Filed Under: Conferences & Education, Digital Factics Blog, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Visibility, Visibility Marketing

Archos 101 and Archos 70 Internet Tabs ruined by Archos business model and execution.

December 10, 2010 by Basil C. Puglisi Leave a Comment

I was very excited to see this project and while I tried to find every reason to support the tablet, the ultimate test of a product is the company behind it, Archos clearly made a mediocre product terrible.

Filed Under: Digital Factics Blog, Mobile & Technology Tagged With: Android, Archos, google, google tablet, new release android tab

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Responsible AI (#AIgenerated by Agents)

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

Libraries Put “Whether” Into AI Literacy. Most Training Plans Skip That Question #AIg

The Public Library Association and Microsoft wrote ‘whether’ into AI literacy: people need judgment to decide whether, when and how to use AI tools. Other October programs teach the how first. For the public, deciding whether is the first and often only checkpoint.

Agent Security Tools Can Stop an Action. Whose Name Is on the Yes? #AIg

Four agent security launches in two days put brakes, monitors, and quarantines on AI agents. Only iProov’s HAPS service is built to prove a named person approved one exact action, and its spec is still an experimental draft. Containment is Responsible AI; a recorded human decision is AI Governance.

GAO Found the Pentagon’s Responsible AI Council Stopped Meeting for Months #AIg

GAO found the Pentagon’s Responsible AI Working Council stopped meeting from late 2024 to August 2025, still has no charter, and has three of ten authorized staff. SBA’s AI governance board hadn’t met nine months past OMB’s deadline, and EPA’s Inspector General just opened an audit. Charter the body, log decisions, fund the chairs.

Eight States Want a Judge Between OpenAI and Its Next Agent Test #AIg

Eight state attorneys general sued OpenAI on October 14 and turned an alleged agent sandbox escape into consumer protection and tort claims. Idaho and Iowa ask courts to require independently verified test environments. Keep a signed isolation record, a disclosure clock, and a claims-to-controls register.

NIST’s SI Incident Practices Hold the Restart Until Leadership Accepts the Risk #AIg

Ten voluntary NIST, NSA, and CISA practices for AI agent control incidents lean on machines to watch, contain, and investigate agents, then reserve the restart for senior leadership. Make that a named accept, modify, or reject decision with the remaining risk on record.

China’s Draft AI Export Catalogue Controls Weights, Not Chat Access #AIg

China’s draft AI export catalogue controls weights, source, and overseas localized deployment of restricted models, while carving out API, APP, web, SaaS, and lightweight on-device access. Export now splits code that leaves from service that stays.

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