What HappenedIn June 2024, Meltwater rolled out a series of AI-powered updates designed to accelerate brand monitoring, improve outreach targeting, and enhance campaign planning. Key additions include AI-generated Brand Analytics Tabs that compile real-time brand health reports, an AI Journalist Search tool to help PR teams identify relevant media contacts faster, and enhanced influencer campaign […]
Keep Customers Coming Back with Quick Thank-You Emails
July heat brings repeats. Silence after buys? Miss loyalty chance. What it is: Email after purchase saying thanks with a personal note. How it works: Use template from Mailchimp, add name or item. Send in 48 hours. Automate if you can for ease. What to do this week:• Gather recent buyer emails.• Send thank-yous with […]
AI and Social Media Monetization: TikTok’s Creative AI Hub, Instagram’s AI Stickers, and Snapchat’s Lens Studio AI Upgrades #AIg
What Happened In June 2023, multiple social platforms rolled out AI-driven creative and monetization tools designed to increase user engagement and advertiser value. TikTok introduced its Creative AI Hub, a centralized resource where creators can explore, test, and deploy AI-powered content tools, including auto-generated captions, music suggestions, and creative prompts tailored to trending formats. Instagram […]
Get More Google Reviews Without the Awkward Ask
Low review counts drag your rank down. Tools send gentle prompts automatically. Set one up to build volume steadily. What it is: Post-sale nudges via email or text. How it works: Configure to send after purchases, like share if you enjoyed. Sterling Sky emphasizes recency, so steady flow helps. What to do this week: Choose […]
Beyond Products: Google’s April Reviews Update and BrightonSEO’s AI Focus #AIg
What Happened In April 2023, Google expanded its product-focused algorithm refinements with the April 2023 Reviews Update. Announced on April 12, this update broadened review system coverage to include reviews about services, destinations, media, and other topics—moving beyond purely product reviews. The update emphasized in-depth, first-hand expertise, requiring content creators to provide evidence of experience […]
LinkedIn Premium AI Coaching, Shopify AI Recommendations, and Google Spam Update: Building Smarter Paths to Growth
AI continues to redraw the way people work, shop, and search — and May underscored how quickly these shifts are becoming practical. LinkedIn extended its Premium subscription with AI job coaching tools that help members fine-tune résumés, draft tailored outreach, and prepare for interviews as if a coach were guiding them directly. Shopify deepened its […]
AI in Workflow: Intelligent Gift Documentation, Donor Commitment Automation, and Fundraising Efficiency #AIg
What HappenedIn May 2024, Givzey introduced its AI-enabled Intelligent Gift Documentation Platform, designed to streamline donor commitment processes and automate compliance in fundraising. This platform uses AI to create, track, and validate gift documentation in real time, reducing administrative delays and ensuring accuracy in pledge management. By automating late-stage fundraising workflows, nonprofits can improve conversion […]
Boost Summer Sales with Instagram Stories
Summer scrolling peaks. Feed posts bury, Stories pop up first. What it is: Short daily clips with deals or polls that vanish in 24 hours. How it works: Post one with sticker like poll on favorites. Use Instagram insights to see views. Save best to Highlights for longer life. What to do this week:• Post […]
AI in Social Media: Twitter/X’s AI Summaries, TikTok’s Music AI Experiments, and Reddit’s Mod Tool Enhancements #AIg
What Happened In May 2023, three major social platforms leaned heavily into AI to improve engagement, creativity, and moderation. Twitter—now rebranded as X—began rolling out AI-generated “Highlights” for select trending topics, offering condensed summaries for users who want faster updates without scrolling through entire threads. The feature builds on the platform’s push for real-time relevance, […]
Draw Summer Visitors with a Google Maps Glow-Up
Out-of-towners search for hidden gems. Stale listings don’t entice. Add seasonal energy to pull them your way. What it is: Summer-themed photos and posts on your profile. How it works: Upload two summer shots and a special post. Rio SEO’s tips show fresh images boost seasonal queries. What to do this week: Add two summer […]