Halloween hype builds search volume. Themed content makes you memorable. Skip it, and blend into the background.
What it is: Posts and photos boosting engagement signals.
How it works: Add an offer with a spooky photo. Semrush data shows seasonal content lifts interactions.
What to do this week: Add one Halloween offer and themed photo.
Why it matters: Grabs shoppers visually, increasing walk-ins. Fosters loyalty through timely fun. A costume shop saw 25% more visits.
Boost engagement by 20% this month in stats.
For more:
Semrush. (2024). GBP posts. https://www.semrush.com/blog/google-business-profile-posts
Melon Local. (2024). Photo best practices. https://melonlocal.com/photo-best-practices-for-google-business-profile
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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