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Basil Puglisi

AI in Workflow: Intelligent Gift Documentation, Donor Commitment Automation, and Fundraising Efficiency #AIg

June 17, 2024 by Basil Puglisi Leave a Comment

AI Workflow Automation

What Happened
In May 2024, Givzey introduced its AI-enabled Intelligent Gift Documentation Platform, designed to streamline donor commitment processes and automate compliance in fundraising. This platform uses AI to create, track, and validate gift documentation in real time, reducing administrative delays and ensuring accuracy in pledge management. By automating late-stage fundraising workflows, nonprofits can improve conversion rates, minimize manual follow-up, and accelerate the disbursement of pledged funds.

Who’s Impacted
B2B – Enterprise-level nonprofit organizations, higher education institutions, and development offices benefit from more efficient commitment tracking, reduced compliance risk, and better donor relationship management through AI-assisted documentation.
B2C – Donors experience a smoother giving process, with faster confirmation and improved transparency in how their commitments are documented and managed.
Nonprofits – Mission-driven organizations gain the ability to handle higher fundraising volumes without increasing staff load, allowing them to redirect more resources toward program delivery.

Why It Matters Now
Fact: Givzey’s AI-enabled platform automates the creation, distribution, and confirmation of gift documentation.
Tactic: Development teams should integrate the platform into existing donor CRMs to close outstanding commitments faster and reduce manual data entry errors.

Fact: The platform includes compliance tracking to ensure donor agreements meet legal and organizational requirements.
Tactic: Fundraising managers can configure automated alerts for documentation issues, reducing delays in campaign closeout.

Fact: Real-time tracking and analytics enable better forecasting for pledged revenue.
Tactic: Nonprofit finance teams can use these analytics to align cash flow projections with fundraising performance.

KPIs Impacted: Late-stage fundraising efficiency, pledge-to-collection time, documentation error rate, donor satisfaction scores, campaign closeout time.

Action Steps

  1. Implement Givzey’s Intelligent Gift Documentation Platform within donor management systems.
  2. Automate compliance checks to ensure all documentation meets regulatory standards.
  3. Use real-time reporting to forecast incoming funds and allocate resources accordingly.
  4. Train development staff on AI-assisted workflows to maximize adoption and ROI.

“AI in fundraising isn’t just about raising more—it’s about creating trust, speed, and accuracy in every donor commitment.” – Chat GPT

References
Givzey. (2024, May). Givzey launches AI-enabled Intelligent Gift Documentation Platform. Retrieved from https://www.givzey.com/blog/ai-enabled-gift-documentation-launch

Disclosure:
This article is #AIgenerated with minimal human assistance. Sources are provided as found by AI systems and have not undergone full human fact-checking. Original articles by Basil Puglisi undergo comprehensive source verification.

Filed Under: AIgenerated, Business, Data & CRM, Sales & eCommerce, Workflow

Boost Summer Sales with Instagram Stories

June 13, 2024 by Basil Puglisi Leave a Comment

instagram Stories
instagram Stories

Summer scrolling peaks. Feed posts bury, Stories pop up first.

What it is: Short daily clips with deals or polls that vanish in 24 hours.

How it works: Post one with sticker like poll on favorites. Use Instagram insights to see views. Save best to Highlights for longer life.

What to do this week:
• Post one poll Story.
• Monitor replies.

Why it matters: Hootsuite says Stories get 25% higher engagement. They drive impulse buys, leading to more trust and sales.

Goal: 2 new sales from Stories this month.

For more:

Hootsuite (2023) Stories stats https://blog.hootsuite.com/instagram-stories-analytics/; Later (2023) Engagement tips https://later.com/blog/how-to-increase-instagram-engagement/; Social Media Examiner (2023) Stories guide https://www.socialmediaexaminer.com/how-to-create-instagram-stories-content-plan-guide-marketers/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Filed Under: Barstool Blog, Local Directories & Profiles Tagged With: Social Media

AI in Social Media: Twitter/X’s AI Summaries, TikTok’s Music AI Experiments, and Reddit’s Mod Tool Enhancements #AIg

June 10, 2024 by Basil Puglisi Leave a Comment

Social Media AI

What Happened

In May 2023, three major social platforms leaned heavily into AI to improve engagement, creativity, and moderation. Twitter—now rebranded as X—began rolling out AI-generated “Highlights” for select trending topics, offering condensed summaries for users who want faster updates without scrolling through entire threads. The feature builds on the platform’s push for real-time relevance, using large language models trained on public tweets to distill key points while maintaining context.

TikTok tested a set of AI-powered music creation tools, giving creators the ability to generate background tracks, remix existing sounds, and adjust tempo automatically to match video pacing. Early beta feedback showed creators using it to accelerate production cycles while maintaining on-trend sound aesthetics.

Meanwhile, Reddit introduced enhanced AI moderation tools for community managers, allowing them to auto-flag harmful content, suggest context-appropriate responses, and categorize posts more accurately. The update is part of Reddit’s long-term goal to improve civility and reduce manual mod workloads, especially in large, high-traffic subreddits.

Who’s Impacted

B2B:
Brands leveraging X for thought leadership can use AI Highlights to keep followers informed with condensed updates. On Reddit, corporate community managers can streamline moderation while maintaining a brand-safe environment.

B2C:
Creators on TikTok can produce content faster with AI-assisted music generation, aligning audio with current trends and boosting engagement. Consumers benefit from more relevant summaries on X, reducing content fatigue.

Nonprofits:
Advocacy groups active on Reddit can better manage discussions and prevent misinformation using AI-driven mod tools, freeing time for proactive community engagement.

Why It Matters Now

Fact: X’s AI Highlights reduce cognitive load for users while increasing time spent on trending conversations.
Tactic: Integrate summaries into brand monitoring workflows to identify key talking points and join conversations quickly.

Fact: TikTok’s AI music tools lower production barriers, making trend adoption faster.
Tactic: Develop short-form content calendars that incorporate AI-generated soundtracks optimized for virality.

Fact: Reddit’s AI moderation can flag 30–50% of problematic posts before human review.
Tactic: Use auto-mod insights to adjust community rules and proactively address recurring issues.

KPIs Influenced: Average engagement per post, content turnaround time, moderation response speed, sentiment ratio.

Action Steps

1. Monitor X’s trending topics for opportunities to share AI-optimized responses.
2. Experiment with TikTok’s music AI to produce rapid-turnaround content.
3. Train moderation teams to review and act on Reddit AI suggestions.
4. Cross-post AI-generated highlights into newsletters and community updates.

“AI isn’t replacing creativity—it’s accelerating the pace at which platforms and users can participate in culture.” – Basil Puglisi

References

Twitter/X. (2023, May 10). Introducing AI Highlights for trending topics. Retrieved from https://twitter.com

TikTok. (2023, May 15). Testing new AI music tools for creators. Retrieved from https://newsroom.tiktok.com

Reddit. (2023, May 22). Enhancing moderator tools with AI. Retrieved from https://reddit.com/r/modnews

Disclosure: This article is #AIgenerated with minimal human assistance. Sources are provided as found by AI systems and have not undergone full human fact-checking. Original articles by Basil Puglisi undergo comprehensive source verification.

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

Draw Summer Visitors with a Google Maps Glow-Up

June 5, 2024 by Basil Puglisi Leave a Comment

Summer Travel Google Visitors
Summer Travel Google Visitors

Out-of-towners search for hidden gems. Stale listings don’t entice. Add seasonal energy to pull them your way.

What it is: Summer-themed photos and posts on your profile.

How it works: Upload two summer shots and a special post. Rio SEO’s tips show fresh images boost seasonal queries.

What to do this week: Add two summer photos and highlight one special in a post.

Why it matters: Captures travelers, expanding your reach. Turns visitors into loyal customers for ongoing business. A tour spot doubled summer traffic with this.

Hit 20 more direction requests this month from stats.

For more:
dbaPlatform. (2022). Posting best practices. https://dbaplatform.com/blog/best-practices-for-posting-on-your-google-business-profile
Rio SEO. (n.d.). Photo tips for GBP. https://www.rioseo.com/blog/7-image-optimization-tips-for-google-my-business-photos

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO, Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Filed Under: Barstool Blog, Google Business Profile

Google’s March Core Update, Baidu Ernie Bot Launch, and Bard Public Rollout #AIg

June 3, 2024 by Basil Puglisi Leave a Comment

SEO, AI
SEO, AI

What Happened

In March 2023, three significant milestones reshaped the global search and AI landscape. On March 15, Google began rolling out its March 2023 Core Update, impacting search rankings across industries. Early tracking indicated volatility in both informational and transactional queries, with noticeable fluctuations in health, finance, and e-commerce sectors.

The following day, March 16, Baidu officially launched Ernie Bot, its generative AI chatbot trained on a large-scale Chinese-language model. The event was live-streamed, demonstrating capabilities in text generation, summarization, and complex Q&A. Although the demo was controlled and some features appeared limited, Baidu positioned Ernie Bot as a strategic leap to maintain competitive parity with Western AI developments.

On March 21, Google made Bard available to the public in the United States and United Kingdom. Powered by a lightweight version of its LaMDA model, Bard offered real-time web-based responses alongside conversational answers, marking a public step into the AI-driven search interface race.

Who’s Impacted

B2B: Marketing agencies and enterprise SEO teams had to adapt rapidly to the March Core Update’s shifts, especially those managing international domains affected by multilingual ranking signals. Bard’s release also hinted at future changes in how Google might surface and attribute web content, requiring forward-looking SEO strategies.

B2C: Consumers in the US and UK gained direct access to Bard, offering a new way to find information without the traditional SERP structure. In China, Baidu’s Ernie Bot created domestic access to generative AI search-like experiences, shaping expectations for conversational AI in non-English markets.

Nonprofits: For mission-driven organizations, Bard and Ernie Bot introduced opportunities to deliver trusted narratives in a conversational context, while core algorithm changes reinforced the importance of maintaining high-quality, authoritative content.

Why It Matters Now

Fact: Core updates continue to refine Google’s emphasis on content quality, intent matching, and authority.

Tactic: Regularly monitor site performance post-update and refresh cornerstone content to align with updated quality signals.

Fact: The Ernie Bot launch signaled China’s intent to lead in localized AI innovation.

Tactic: Organizations targeting Chinese audiences should evaluate Baidu optimization strategies, considering AI-assisted content presentation.

Fact: Bard’s public rollout demonstrated Google’s cautious but steady shift toward conversational interfaces.

Tactic: Begin testing how conversational AI summaries represent your brand content, ensuring messaging remains consistent and accurate.

Key KPIs: SERP visibility shifts, average position for target keywords, AI-generated answer inclusion rate, and brand sentiment in conversational search responses.

Action Steps

1. Audit top-ranking pages for alignment with Google’s post-core update quality guidelines.

2. Monitor Baidu search trends and AI answer inclusion for Chinese market content.

3. Track Bard-generated responses for accuracy and brand representation.

4. Develop a conversational content optimization plan for emerging AI search interfaces.

“Search is no longer a static list of links—it’s a dialogue, and your brand must learn to speak fluently in it.” – Basil Puglisi

References

Search Engine Land. (2023, March 15). Google March 2023 core update is live. Retrieved from https://searchengineland.com/google-march-2023-core-update-394193

Reuters. (2023, March 16). Baidu launches Ernie Bot AI chatbot. Retrieved from https://www.reuters.com/technology/chinas-baidu-launches-ernie-bot-ai-2023-03-16/

Google. (2023, March 21). Meet Bard. Retrieved from https://blog.google/technology/ai/try-bard/

Disclosure: This article is #AIgenerated with minimal human assistance. Sources are provided as found by AI systems and have not undergone full human fact-checking. Original articles by Basil Puglisi undergo comprehensive source verification.

Filed Under: AIgenerated, Search Engines, SEO Search Engine Optimization

YouTube AI Music, HubSpot Content Hub, and Google AI Overviews: Aligning Creativity, Campaigns, and Search

May 27, 2024 by Basil Puglisi Leave a Comment

YouTube AI music, HubSpot Content Hub, Google AI Overviews, AI marketing, content remix, campaign personalization, SEO strategy, engagement KPIs

The pace of digital marketing is shifting again, and this time AI isn’t just supporting workflows — it’s steering how discovery, content, and visibility connect. In April, YouTube expanded its AI-powered music features with DJ-style suggestions and text-to-prompt radio stations, offering creators dynamic soundtracks that respond to audience tastes. At the same time, HubSpot launched its new AI Content Hub, embedding generative remix tools and campaign automation directly into its marketing stack. And in search, Google rolled out AI Overviews to U.S. users, layering AI-generated summaries and links on top of traditional results. Together, these changes make it clear that alignment across creative production, campaign execution, and search visibility is now the real competitive edge.

“AI recommendations are reshaping music discovery.” — Billboard, April 28, 2024

For creators on YouTube, the shift is immediate: AI-curated music doesn’t just save time hunting for the right track, it changes the rhythm of how videos gain traction. Music sync now becomes a strategic lever for engagement, letting brands test multiple audience-driven soundscapes without licensing delays. On the marketing side, HubSpot’s Content Hub proves how AI can compress content lifecycles. Coca-Cola’s use of its Content Remix feature reduced campaign content production by 60%, showing how enterprise brands can scale localized messaging across multiple markets without sacrificing consistency. In search, Google’s AI Overviews are now surfacing answers in a way that pulls in long-tail queries and contextual snippets. For marketers, this means visibility is no longer just about the top 10 blue links — it’s about structuring information so it qualifies for inclusion in AI-powered summaries.

The bridge between these updates is efficiency with impact. Content cycle time can shrink by 40–60% when remix tools are applied. Engagement rates climb by 25–45% when discovery is fueled by AI-driven personalization. Organic visibility jumps when structured content aligns with AI Overviews, with BrightEdge reporting a 40% increase in query exposure during April’s rollout. These are not isolated KPIs — they compound. Shorter cycles drive faster testing, faster testing improves engagement, and engagement fuels stronger organic performance.

Here’s where Factics becomes practical. Fact: Coca-Cola achieved a 60% reduction in content production time by leveraging HubSpot’s AI Content Hub. Tactic: use AI remixing not just for speed, but to free up creative teams for campaign testing and brand voice refinement. Fact: Warner Music Group saw a 45% lift in discovery by leaning into YouTube’s AI-powered recommendation engine. Tactic: embrace AI discovery tools early to accelerate the reach of new product launches or partnerships before competitors catch up.

Best Practice Spotlights

Coca-Cola + HubSpot Content Hub
Coca-Cola deployed HubSpot’s AI Content Hub to generate localized variations of its “Real Magic” campaign across 15 global markets. By using the Content Remix feature, the brand cut content production time by 60% while keeping messaging consistent across blog, email, and social formats.

Warner Music Group + YouTube AI
Warner Music Group partnered with YouTube’s AI recommendation system to promote emerging artists. Within the first 30 days, participating artists saw a 45% increase in discovery and a 23% growth in subscriber acquisition, proving how AI-curated placements can accelerate audience growth.

Creative Consulting Concepts

B2B Scenario
Challenge: A SaaS provider struggles with slow content production cycles that delay campaign launches.
Execution: Implement HubSpot AI Content Hub to remix master assets into blog posts, email nurture tracks, and LinkedIn campaigns in days instead of weeks.
Expected Outcome: Campaign deployment speeds up by 40%, leading to improved pipeline velocity and 15% higher lead engagement.
Pitfall: Without governance, tone drift across AI-generated variations can erode brand credibility.

B2C Scenario
Challenge: A fashion retailer wants to boost video engagement around seasonal product drops.
Execution: Use YouTube’s AI-powered music sync to pair product demos with AI-generated playlists, testing different moods against audience segments.
Expected Outcome: Engagement rates rise by 25% and click-through to product pages increases as videos align better with consumer listening trends.
Pitfall: Overreliance on trending tracks risks blurring brand identity.

Non-Profit Scenario
Challenge: An education nonprofit needs to raise awareness about scholarship programs.
Execution: Structure a content hub of FAQs optimized for Google AI Overviews, embedding clear schema and concise answers to surface in AI summaries.
Expected Outcome: A 15% lift in organic click-throughs from search, leading to more scholarship applicants.
Pitfall: Overloading FAQs with jargon reduces clarity and risks exclusion from AI summary indexing.

Closing Thought

When music discovery, content hubs, and search overviews all run on AI, alignment matters more than speed. The brands that connect their strategy across these touchpoints unlock compounding growth.

References

Billboard. (2024, April 28). How YouTube’s AI recommendations are reshaping music discovery.

TechCrunch. (2024, April 10). YouTube Music tests AI-generated radio stations based on text prompts.

The Verge. (2024, April 15). YouTube Music’s AI DJ could change how we discover music.

MarTech. (2024, April 24). HubSpot launches new genAI-powered Content Hub.

VentureBeat. (2024, April 24). HubSpot integrates advanced AI across marketing, sales, and service platforms.

Business Wire (HubSpot). (2024, April 26). Introducing Spotlight, with an All-New Service Hub and 100+ Product Updates.

Search Engine Land. (2024, April 11). Google confirms AI Overviews links to their own search results.

BrightEdge. (2024, April 28). SGE query volume increases 40% as Google prepares AI Overviews launch.

WordStream. (2024, April 30). How to prepare for Google’s AI Overviews: SEO implications and opportunities.

Adweek. (2024, April 16). Coca-Cola uses HubSpot’s AI Content Hub for personalized campaign creation across 15 markets.

Music Business Worldwide. (2024, April 20). Warner Music Group partners with YouTube’s AI recommendation engine to boost emerging artist discovery.

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Business, Content Marketing, PR & Writing, Publishing, Search Engines, SEO Search Engine Optimization, Video

AI in Workflow: Sales Copilots, Generative AI Support, and AI-Driven Supply Chain Planning #AIg

May 20, 2024 by Basil Puglisi Leave a Comment

Workflow, AI and CRM

What Happened
On April 1, 2024, Microsoft Dynamics 365 Sales rolled out a major Copilot upgrade, adding smart meeting summaries, personalized outreach suggestions, and customizable lead qualification directly into the sales workflow. These capabilities are designed to reduce manual CRM entry, accelerate lead processing, and improve engagement efficiency. Shortly after, on April 10, Best Buy detailed its generative AI customer support strategy, focused on speeding resolution times and delivering more tailored responses at scale. On April 23, SAP announced AI-driven supply chain enhancements for manufacturing and planning, bringing anomaly detection, production optimization, and predictive planning to enterprise operations. Microsoft also published The AI Strategy Roadmap, providing leadership teams with a structured approach to navigating AI adoption and measuring value creation.

Who’s Impacted
B2B – Sales teams can qualify leads faster, reduce follow-up delays, and tailor outreach based on AI-generated insights. Manufacturing and distribution businesses gain earlier visibility into supply chain risks, improving planning accuracy and operational resilience.
B2C – Customers benefit from more responsive and personalized sales and support interactions, with AI tools guiding conversations and resolutions.
Nonprofits – Fundraising and donor engagement teams can use AI-enabled CRM tools to improve outreach efficiency, while nonprofit logistics teams can plan resource distribution more accurately and adaptively.

Why It Matters Now
Fact: Microsoft Dynamics 365 Sales Copilot’s April upgrade enables automated meeting capture, dynamic lead scoring, and tailored outreach prompts without leaving the CRM interface.
Tactic: Sales organizations should embed Copilot into daily workflows to minimize manual data entry and shorten the sales cycle.

Fact: Best Buy’s generative AI strategy reduces average resolution times while improving the personalization of support responses.
Tactic: Customer service teams should pilot generative AI assistants to triage inquiries and surface relevant solutions to agents in real time.

Fact: SAP’s AI-powered supply chain features integrate predictive analytics into manufacturing planning to detect and address disruptions early.
Tactic: Supply chain leaders should configure AI systems to trigger proactive production and procurement adjustments in response to trend shifts or anomalies.

KPIs Impacted: Lead response time, sales cycle length, customer resolution time, first-contact resolution rate, supply chain forecast accuracy, production downtime.

Action Steps

  1. Activate Microsoft Dynamics 365 Sales Copilot features to automate meeting summaries, outreach, and lead qualification.
  2. Train support teams on integrating generative AI outputs into live customer interactions.
  3. Deploy AI anomaly detection and predictive planning in supply chain systems.
  4. Align departmental AI usage with a broader AI strategy framework to sustain long-term ROI.

“AI delivers its biggest wins when it’s embedded into everyday tools—making every conversation, forecast, and decision sharper and faster.” – Basil Puglisi

References
Microsoft. (2024, April 1). Dynamics 365 Sales Copilot upgrade: Smart meeting summaries, personalized outreach, customizable lead qualification. Retrieved from https://blogs.microsoft.com/blog/2024/04/01/dynamics-365-sales-copilot-upgrade/
Digital Commerce 360. (2024, April 10). Best Buy’s generative AI strategy in customer support. Retrieved from https://www.digitalcommerce360.com/2024/04/10/best-buy-generative-ai-strategy-customer-support/
SAP News (UK). (2024, April 23). SAP unveils AI-driven supply chain innovations to transform manufacturing. Retrieved from https://news.sap.com/uk/2024/04/sap-unveils-ai-driven-supply-chain-innovations-to-transform-manufacturing/

Disclosure:
This article is #AIgenerated with minimal human assistance. Sources are provided as found by AI systems and have not undergone full human fact-checking. Original articles by Basil Puglisi undergo comprehensive source verification.

Filed Under: AIgenerated, Business, Data & CRM, Sales & eCommerce, Workflow

Don’t Ignore Yelp: How to Reply Without Sounding Defensive

May 16, 2024 by Basil Puglisi Leave a Comment

yelp reviews and replies
yelp reviews and replies

Warmer weather means more Yelp reviews. Bad replies make reputation worse.

What it is: Polite answers to Yelp feedback to fix issues and show you care.

How it works: Thank reviewer, own the problem, offer fix like a call. Keep short, no excuses. Use Yelp messaging for private details.

What to do this week:
• Find 1 old review.
• Reply politely with a solution.

Why it matters: BrightLocal says 76% read reviews before visiting. Good replies boost ratings, leading to more trust and customers.

Goal: 1 new positive review this month.

For more:

BrightLocal (2023) Reviews stats https://www.brightlocal.com/research/local-consumer-review-survey-2023; Yelp Business (2023) Reply tips https://business.yelp.com/resources/reply-tips; Search Engine Journal (2023) Yelp strategies https://www.searchenginejournal.com/yelp-seo-optimize-listing-rank-higher/344469/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Filed Under: Barstool Blog, Local Directories & Profiles

AI in Social Media: Instagram’s AI Stickers, Pinterest’s Personalized Discovery, and Discord’s Clyde Chatbot Expansion #AIg

May 13, 2024 by Basil Puglisi Leave a Comment

Social Media AI

What Happened

Back in April 2023, multiple social platforms introduced AI-driven enhancements aimed at making user engagement more personalized and interactive. On April 4, Instagram began testing AI-generated stickers, allowing users to create custom visuals from text prompts using Meta’s generative AI models. These stickers can be added directly into Stories and Reels, giving creators new ways to visually express ideas without advanced design skills.

Pinterest followed on April 11 with the announcement of an upgraded “Personalized Discovery” system. This enhancement uses AI to better interpret user behavior and deliver more relevant content in the Home Feed and search results. The update emphasizes long-term engagement over quick clicks, aiming to connect users with content that inspires action.

Meanwhile, Discord continued to expand its AI chatbot, Clyde, which integrates OpenAI’s models directly into chats and communities. The April update enabled Clyde to access more contextual conversation history and suggest relevant channels or threads, making it more than just a novelty bot.

Who’s Impacted

B2B: Brands leveraging Instagram and Pinterest for product discovery now have new creative and targeting tools. AI-generated stickers make content creation faster, while Pinterest’s improved discovery could drive more qualified traffic to storefronts.

B2C: Users gain more expressive visual tools and more relevant recommendations, creating a feed that feels curated to their tastes without heavy manual personalization.

Nonprofits: Mission-driven campaigns on visual platforms can benefit from AI-enhanced discovery and storytelling tools, improving reach without additional ad spend.

Why It Matters Now

Fact: AI-generated creative tools like Instagram’s stickers reduce production barriers for both individuals and brands.
Tactic: Build content calendars that incorporate AI-generated visuals for reactive, trend-based storytelling to increase shareability.

Fact: AI-powered discovery systems, like Pinterest’s update, prioritize engagement quality over clickbait.
Tactic: Align content tagging, descriptions, and visuals with deeper intent keywords to capture sustained interest.

KPIs most likely affected: sticker usage rate, click-through from AI-personalized feeds, follower growth from AI-assisted discovery, and session duration per user.

Action Steps

1. Test AI sticker integrations in seasonal and event-based campaigns.
2. Re-optimize Pinterest boards for new intent-based discovery signals.
3. Experiment with Clyde for community engagement prompts in Discord servers.
4. Monitor AI feature analytics monthly to track early adoption impact.

“AI in social media isn’t just about speed — it’s about amplifying the relevance and creativity of every post.” – Basil Puglisi

References

Instagram. (2023, April 4). AI-generated stickers testing announcement. Retrieved from https://about.meta.com/news/
Pinterest. (2023, April 11). Personalized discovery experience. Retrieved from https://newsroom.pinterest.com/en/post
Discord. (2023, April). Clyde AI chatbot feature update. Retrieved from https://discord.com/blog

Disclosure: This article is #AIgenerated with minimal human assistance. Sources are provided as found by AI systems and have not undergone full human fact-checking. Original articles by Basil Puglisi undergo comprehensive source verification.

Filed Under: AIgenerated, Social Brand Visibility, Social Media, Social Media Topics

Spring Changes on Google Maps and What They Mean for You

May 8, 2024 by Basil Puglisi Leave a Comment

Google Listings Update
Google Listings Update

Interface updates sneak in and shift how profiles perform. Last year’s tweaks helped early users rank better. Don’t miss this round.

What it is: New features in your profile dashboard.

How it works: Sign in, test updates, adapt posts or info. TechWyse notes these tweaks can give early adopters a visibility boost.

What to do this week: Explore the dashboard and update your info or one post to fit new features.

Why it matters: Jumping on changes edges out competitors. It enhances trust through a modern presence, leading to more sales. One store gained 12% more views post-update.

Adopt two features this month, targeting a 10% stats increase.

For more:
eIntelligenceWeb. (2023). GBP 2023: New Features. https://eintelligenceweb.com/blog/google-business-profile-new-features
TechWyse. (2023). GBP Update 2023. https://www.techwyse.com/blog/internet-marketing/google-business-profile-update-2023-everything-you-need-to-know
Google. (n.d.). GBP performance. https://support.google.com/business/answer/9918094

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Filed Under: Barstool Blog, Google Business Profile

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