New York

Corporate Social Media Summit New York 2012 [Event]

May 21, 2012 by basilpuglisi@aol.com Leave a Comment

Once again The Corporate Social Media Summit is back and as usual will come complete with real insight, valid experience and the answers you may be looking for when it comes to social media. There will be over 150 top delegates in attendance. Get registered as soon as possible to insure your place at this phenomenal social media educational summit.

What Can Attendees Expect from the New York Corporate Social Media Summit 2012?

There are many elements of social media, networking and marketing that attendees will take away from the conference.

Attendees will get familiar with methods and tools that can help to create a social media marketing strategy that encourages long-term success for their companies. Expect to learn about how such companies as Dunkin’, AVG, Comcast and others have formulated effective social media structures and how to model a similar strategy that will boost your businesses social brand awareness quickly.
Attendees will get the chance to connect and network with over 250 social media pros. This global event already has confirmation from many countries such as South Korea and Norway. This will be attendees chance to rub shoulders with personell from Hyundai, Warner Home Video, RCN, Adobe and more.
Attendees will be given the information they need to get ahead of their competition. With social media being a constantly evolving industry, it is imperative to keep abreast of the latest strategies and best practices. At the New York Corporate Social Media Summit attendees will hear from representatives from Boeing, American Express and more.

In its third year, the New York Corporate Social Media Summit supplies an ultimate learning experience in addition to valuable networking experience for the constantly evolving marketing industry. This year’s summit will benefit attendees with 5 new additions that will help business owners learn to address some of the top issues in social media today.

Speakers from Europe will be sharing some of their best practices with attendees. Some of the best brands in Europe are represented and will discuss some of the elements that have led to their success.
Attendees will be able to meet and network with over 250 senior level professionals.
A unique session where the attendees get to set the agenda. This is the time to ask those questions that you have been searching and researching for.
Some of the best service providers around will be on hand to help with solutions to manage your own personal strategies, resources and other financial issues.
A networking opportunity and best practice sharing in a Linkedin group that is exclusively for some of social media’s most experienced figures.

Author:@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc.A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.Sources:

BlogWorld and New Media Expo 2012 NY [Event]

May 16, 2012 by basilpuglisi@aol.com Leave a Comment

The BlogWorld Social Media Conference and Expo returns to New York again this year from June 5th through 7th as a must-attend social media networking and educational event. They are expecting thousands of attendees from over 50 countries with more than 200 speakers for the event. With a great trade-show planned this may be the only industry-encompassing event that will help bring together those in the content creation and publishing businesses together.

BlogWorld Speakers

There will be many notable speakers attending the BlogWorld Social Media Conference and Expo in 2012.

Greg Cargill – VP of Client Services for Social & Media, Blitz

Greg’s professional career is focused on helping celebrities, brands, and products develop awareness through strategic and internet partnerships. Greg and his team at bigMethod have worked with some of the world’s largest brands such as City of Hope, Harley-Davidson, and Honda. They have successfully brought these organizations to the online social media marketing landscape. bigMethod was recently aquired by Blitz agency.

Greg will host a session called What Makes Big Brands Spend Money on Your Blog. He will share key points such as:

What makes brands decide to spend money on a blog
How much do they spend?

Linus Chou – Product Manager, Google

Product manager for Google Analytics, Linus Chou focuses on social attribution as well as real time analytics products. Before arriving at Google, he was an engineer for display advertising at Amazon.com.

Linus will host a session called Measuring Social Media Using Google Analytics. His key points will be.

Always measure ROI
Understanding how social channels are generating conversions for your business
Learn the difference between upper and lower funnel social channels and what that can mean for your social media marketing campaigns.

Katie Richman – Director of Social Media Strategy , ESPN / espnW

Director of Social Media Strategy for ESPN Digital Media, Katie Richman is part of the startup team that is building ESPN’s women’s sports business. Katie began her career in 2001 with MTV Networks Brand Creative and moved onto Oxygen Media in their startup days as well.

Katie will be hosting a session titled Creation, Curation and Collection: Getting to know Pinterest, Instagram and Tumblr with key points focused on providing a good understanding of tastes, metrics and segmentation options as well as information on cutting edge platforms.

Who Should Attend?

Anyone who publishes online can benefit from the knowledge shared at this event. Content creators, publishers, bloggers, podcasters, radio and WebTV broadcasters will benefit from new understanding on topics such as trending strategies, best practices, and trusted techniques to improve content creation and monetization.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

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Inbound Marketing Summit NYC 2012 – 3 Important Tips to Take Home

March 12, 2012 by basilpuglisi@aol.com Leave a Comment

new-home-feature-111 — Image c/o http://inboundmarketingsummit.com/event/new-york/

If you had the opportunity to sit in on the panels at the Inbound Marketing Summit in New York this year, you likely took away a few vital lessons that you can carry to your business. The conference itself has evolved over the last few years. It has held a focus on social marketing strategies, but has also begun a swift evolution to cover other vital elements such as social TV, touch screen devices, and mobile marketing, as well as defining what these technological shifts really mean for professionals utilizing engagement skills and strategies.

While many interesting points were made, there were absolutely three great highlights that every small business owner should consider when focusing on social media and fan engagement.

Social Media Advertising

Most social networks such as Twitter, Facebook, and even LinkedIn have opportunities for advertising at relatively affordable prices. While businesses are building and managing their content in order to break through valuable channels to achieve better engagement, they are finding that advertising can be easy when it is placed where people are hanging around the most. With the many Facebook, Twitter, and LinkedIn stats we are familiar with when it comes to time spent on social networks these days, there is no doubt that although more affordable than many other types of digital or traditional advertising, they are still highly effective. The IMS panels recommended trying this out on your Facebook Fan page since it is significantly easier to build an audience there.

Responding and Engaging

IMS2012 — Image c/o http://socialmarketingfella.com/

You have heard it before here at DBMEI, it is not enough to simply create formats for your consumers to interact with, you actually have to be responsive, and in a relatively short period of time for maximum engagement opportunities. Business owners can either use a team to ensure engagement in a timely manner, or they can use alerts and other monitoring programs to ensure their consumers or prospective customers are given responses before too much time has passed. They should also not wait until there is an issue to engage, even if a visitor just stops by to post or praise your products and services, give them a swift thanks a Like, and a special coupon code when at all possible. Make interactivity on your social media platforms a source of mutual positive reinforcement when at all possible.

Have a Plan

Business owners need to have a plan. You shouldn’t be rolling over, firing up the computer, and tapping your fingers until the content idea comes to you. You need a lot more of a forecasted plan than that. Using a social media editorial calendar can be a helpful way to pre-plan and map out topics so that they are optimized for distribution, coverage, and of course engagement. You should know ahead of time, aside from breaking or important trending news, what type of content will be created and when it will be set for distribution. Knowing your audience and what type of content they can appreciate, combined with a social media editorial calendar will help business owners to better manage engagement with current or potential consumers.

Many other vital points arose that are also swiftly becoming crucial elements in business marketing such as tablets and social TV and their respective places in a full-bodied marketing campaign. Since Americans still watch around 35 hours of TV per week, many now on touch screen devices and tablets, marketing professionals now need to begin to consider how to capture an audience’s attention across multiple devices simultaneously.

However, it is also important to recall that another lesson from IMS included understanding user behavior over in-depth knowledge about emerging technologies.

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Venture Pitch 2012 [Event]

March 8, 2012 by basilpuglisi@aol.com Leave a Comment

Thursday, March 15th 2012
Leonard’s of Great Neck
555 Northern Boulevard
10:00AM – 3:00PM

Business owners should enjoy Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global. It will feature a well-known panelist from the big hit ABC television series Shark Tank, Daymond John. Joining Daymond will be Rob Basso, President of Advantage Payroll Services.

The panelist include Bruce Zutler of the Inventors Association of Manhattan as well as Luis Cuneo from IBM Global Diversity Business Leadership. Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global, will be a part of EXPOS Your Business and NY Multicultural Business Expo that will be taking place at Leonard’s of Great Neck.

Why Attend?

Shaping up to be a very exciting morning, Venture Pitch, produced by Expos Your Business in partnership with Advantage Payroll Services and based on a concept by Ana Carill-Grumberg, Internet filmmaker to Deepak Chopra, Global, will be filled with new ideas and businesses who are focused and competing to take their own operations to new levels. All competitors will be charged with convincing the panel of judges that their idea should win the top prize. Produced by Expos Your Business, Venture Pitch will be an enjoyable breakfast with some top-notch business marketer entertainment.

Business owners who are looking for new ways to market their products or services will be able to take part in this unique business expo that is focused on helping to stimulate local economies while still promoting appreciation and awareness of cultural diversities. The NY Multicultural Business Expo will be supply a rare opportunity for many individuals or businesses to network in one of the fastest growing elements of our business population, the multicultural market.

There will be sponsors and vendors from many nationalities that will be representing companies that are working to build their own customer bases to help increase their own personal circles of influence. Mark Neuwirt, President of Expos Your Business and organizer of the event, shares that even though the event is not a massive one noted on a national scale, it is the first for the Long Island and NYC area and it has already elicited a high volume of response.

Who Will be Attending?

Reps from the LIDC, Empire State Development, National Grid, the US SBA, and the NYS Governor’s Office on Asian Affairs will be participating. Expos Your Business is partnering with Nassau County to extend outreach to those businesses that are minority owned by supplying them with relevant information as well as helpful panels and seminars on multicultural marketing, public speaking, minority business development, funding, social media, securing government contracts, and more.

Many local, regional, and national media venues have and continue to actively promote the EYB to their English speaking and ethnic communities. Entertainment will include a brief musical performance by the Asian-American Cultural Circle of Unity. There will be food tasting throughout the day supplied by local restaurants beginning around 1pm. Neuwirt offers the reasons behind the EYB.

“Globalism has come to Long Island and beyond its borders and we embrace it wholeheartedly.”

Tickets to the event are $60 and attendance is free with preregistration. VenturePitch 2012 is taking place at Leonard’s of Great Neck in New York, kicking off the NY Multicultural Expo. For submission details or more information, please visit tinyurl.com/VP2012 or call 516-931-0540.

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