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Search Engines

What We Failed to Define Is How We Fail

January 1, 2026 by Basil Puglisi Leave a Comment

Ethical AI, Responsible AI, and AI Governance Are Not the Same Thing

Ethical AI, Responsible AI, and AI Governance Are Not the Same Thing The Thesis: Language Failure Becomes Operational Failure We keep arguing about AI safety while failing to define governance itself. This confusion guarantees downstream failure in oversight and accountability. Three terms circulate through boardrooms, policy documents, and LinkedIn debates as if they mean the […]

Filed Under: AI Artificial Intelligence, AI Thought Leadership, Data & CRM, Design, Digital & Internet Marketing, Mobile & Technology, Sales & eCommerce, Search Engines, Social Media, Thought Leadership, Web Development Tagged With: AI Governance, Ethical AI, Responsible AI

The Search Tightrope in Plain View: What Liz Reid Just Told Us About Google’s AI Future

October 11, 2025 by Basil Puglisi Leave a Comment

Google Search AI, AI Overviews, AI Mode, Liz Reid, BERT, Pew teens, antitrust remedies, publisher traffic, Search strategy, Factics

TL;DR• What changed: Google is moving AI from behind-the-scenes ranking to front-and-center answers, through AI Overviews and AI Mode, while saying links still guide people out to the open web [1].• Why it matters: Google says people search more and are happier when AI Overviews appear, and that commercial intent still drives clicks. Publishers and […]

Filed Under: AI Artificial Intelligence, AIgenerated, Content Marketing, Search Engines, SEO Search Engine Optimization Tagged With: Ads, AI, search, SEO

Spam Updates, SERP Volatility, and AI-Driven Search Shifts

September 1, 2025 by Basil Puglisi Leave a Comment

Google August 2025 spam update, SEO volatility, AI-powered SERPs, Core Web Vitals INP, search engine market share September 2025

Google’s August 2025 spam update, Core Web Vitals INP enforcement, and AI-powered SERPs reshape SEO. Learn what happened, what to do, and how to adapt.

Filed Under: AI Artificial Intelligence, AIgenerated, Content Marketing, Search Engines, SEO Search Engine Optimization

Platform Ecosystems and Plug-in Layers

August 25, 2025 by Basil Puglisi Leave a Comment

Basil Puglisi, GPT Store, Grok 4, Claude, Lakera Guard, Perplexity Pro, Sprinklr, EU AI Act, platform ecosystems, plug-in layers, compliance automation, enterprise AI

The plug-in layer is no longer optional. Enterprises now curate GPT Store stacks, Grok plug-ins, and compliance filters the same way they once curated app stores. The fact is adoption crossed three million custom GPTs in less than a year (OpenAI, 2024). The tactic is simple: use curated sections for research, compliance, or finance so […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Business, Content Marketing, Data & CRM, Digital & Internet Marketing, PR & Writing, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Social Media Tagged With: Business Consulting, Marketing

Mapping the July Shake-Up: Core Update Fallout, AI Overviews, and Privacy Pull

August 4, 2025 by Basil Puglisi Leave a Comment

Google core update, AI Overviews, zero-click searches, DuckDuckGo browser redesign, SEO August 2025, search engine market share, privacy search trends

July was a reminder that search never sits still. Google’s June 2025 Core Update, which officially finished on July 17, delivered one of the most disruptive shake-ups in years, reshuffling rankings across health, retail, and finance and leaving many sites searching for stability (Google, 2025; Schwartz, 2025a, 2025b). At the same time, AI Overviews continued […]

Filed Under: AI Artificial Intelligence, AIgenerated, Business, Content Marketing, Search Engines, SEO Search Engine Optimization Tagged With: SEO

Open-Source Expansion and Community AI

July 28, 2025 by Basil Puglisi Leave a Comment

Basil Puglisi, LLaMA 4, DeepSeek R1 0528, Mistral, Hugging Face, Qwen3, open-source AI, SaaS efficiency, Spotify AI DJ, multimodal personalization

The table is crowded, laptops half open, notes scattered. Deadlines are already late. Budgets are thin, thinner than they should be. Expectations do not move with AI scanners and criticism on everything, the work has to feel human, or it fails, and as we learned in May looking professional now looks fake on apps like […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, Data & CRM, Search Engines, Social Media, Workflow

Navigating SEO After Google’s June 2025 Core Update

July 7, 2025 by Basil Puglisi Leave a Comment

SEO 2025, Google June Core Update, AI Overviews, zero-click searches, structured data, Core Web Vitals, Bing SEO, Yandex optimization

Google’s June 2025 Core Update dramatically altered search rankings, with over 16% of top-10 URLs being new entries. This shift highlights the increasing importance of AI Overviews and structured data. Success metrics now extend beyond clicks to include impressions and performance across multiple search engines, demanding adaptation in SEO strategies.

Filed Under: AI Artificial Intelligence, AIgenerated, Business, Content Marketing, Search Engines, SEO Search Engine Optimization Tagged With: SEO

Navigating SEO in a Localized, Zero-Click World

June 2, 2025 by Basil Puglisi Leave a Comment

SEO Zero Click

Search visibility is shifting again, and this time the changes are subtle but far-reaching. The big story through May is not a new algorithm, but the ongoing volatility from March’s core update, combined with growth signals in Bing and DuckDuckGo and a steady Yandex share that still matters in regional markets. At the same time, […]

Filed Under: AI Artificial Intelligence, AIgenerated, Business, Content Marketing, Search Engines, SEO Search Engine Optimization Tagged With: SEO

Yahoo Deliverability Shake-Up & Multi-Engine SEO in a Privacy-First World

May 5, 2025 by Basil Puglisi Leave a Comment

Yahoo SEO Yandex Bing

April reshaped both inboxes and search results. Yahoo’s long-anticipated enforcement of stricter deliverability standards disrupted email campaigns worldwide, shifting filtering from IP-based checks to domain reputation. At the same time, privacy-first search engines like DuckDuckGo continued to capture attention as users sought alternatives to data-heavy platforms, while Google’s Privacy Sandbox reinforced that cookie deprecation is […]

Filed Under: AI Artificial Intelligence, AIgenerated, Business, Content Marketing, Search Engines, SEO Search Engine Optimization Tagged With: SEO

Building Authority with Verified AI Research [Two Versions, #AIa Originality.ai review]

April 28, 2025 by Basil Puglisi Leave a Comment

Basil Puglisi, AI research authority, Perplexity Pro, Claude Sonnet, SEO compliance, content credibility, Factics method, ElevenLabs, Descript, Surfer SEO

***This article is published first as Basil Puglisi Original work and written and dictated to AI, you can see the Originality.ai review of my work, it then is republished again in this same page after AI helps refine the content, my opinion is the second version is the better content and more professional but the […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Conferences & Education, Content Marketing, Digital & Internet Marketing, PR & Writing, Publishing, Sales & eCommerce, Search Engines, Social Media

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