Ethical AI, Responsible AI, and AI Governance Are Not the Same Thing The Thesis: Language Failure Becomes Operational Failure We keep arguing about AI safety while failing to define governance itself. This confusion guarantees downstream failure in oversight and accountability. Three terms circulate through boardrooms, policy documents, and LinkedIn debates as if they mean the […]
Sales & eCommerce
How AI Disrupted the Traditional Marketing Funnel: Causes, Impacts, and Strategies for the Future
The marketing funnel no longer represents how people decide. It once offered a sense of order, moving neatly from awareness to interest, from intent to purchase. That model was designed for a time when attention moved predictably and information arrived through controlled channels. Today, artificial intelligence interprets those same moments as patterns of interaction rather […]
The Growth OS: Leading with AI Beyond Efficiency Part 2
Part 2: From Pilots to Transformation Pilots are safe. Transformation is bold. That is why so many AI projects stop at the experiment stage. The difference is not in the tools but in the system leaders build around them. Organizations that treat AI as an add-on end up with slide decks. Organizations that treat it […]
The Growth OS: Leading with AI Beyond Efficiency
Part 1: AI for Growth, Not Just Efficiency AI framed as efficiency is a limited play. It trims, but it does not multiply. The organizations pulling ahead today are those that see AI as part of a broader Growth Operating System, which unifies people, processes, data, and tools into a cultural framework that drives expansion […]
Platform Ecosystems and Plug-in Layers
The plug-in layer is no longer optional. Enterprises now curate GPT Store stacks, Grok plug-ins, and compliance filters the same way they once curated app stores. The fact is adoption crossed three million custom GPTs in less than a year (OpenAI, 2024). The tactic is simple: use curated sections for research, compliance, or finance so […]
Multimodal Creation Meets Workflow Integration
Ever been that person who had to sit with a nonprofit director needing videos in three languages on a shoestring budget? The deadline is tight, the resources thin, and panic usually follows. Except now, with the right stack, the story plays differently. One script in Synthesia becomes localized clips, NotebookLM trims prep for board updates, […]
Why AI Detection Tools Fail at Measuring Value [OPINION]
AI detection platforms promise certainty, but what they really deliver is confusion. Originality.ai, GPTZero, Turnitin, Copyscape, and Writer.com all claim to separate human writing from synthetic text. The idea sounds neat, but the assumption behind it is flawed. These tools dress themselves up as arbiters of truth when in reality they measure patterns, not value. […]
Building Authority with Verified AI Research [Two Versions, #AIa Originality.ai review]
***This article is published first as Basil Puglisi Original work and written and dictated to AI, you can see the Originality.ai review of my work, it then is republished again in this same page after AI helps refine the content, my opinion is the second version is the better content and more professional but the […]
AI in Workflow: From Enablement to Autonomous Strategic Execution #AIg
What Happened Over the second half of 2024, AI’s role in business operations accelerated through three distinct phases — enabling workflows, autonomizing execution, and integrating strategic intelligence. This evolution wasn’t just about adopting new tools; it represented a fundamental shift in how organizations approached productivity, decision-making, and market positioning. Enablement (June) – The summer brought […]
Holiday Discovery, AI Acceleration, and Search Precision
The holiday season acts as a stress test for digital platforms. TikTok positions itself as a retail discovery engine with its Holiday Shopping Guide. Adobe advances enterprise workflows through the new AI Assistant inside Adobe Experience Platform. Google keeps teams on their toes with continued emphasis on quality signals that shape visibility. Together, these shifts […]