The world of modern technology moves so very quickly. It is difficult to keep abreast from week to week as scientists, computer experts and programmers come up with so many new and exciting developments. Some innovations – such as the useful and fun Google Goggles – have come right out of nowhere in so far […]
Basil Puglisi's Brand Blog #AIassisted
Social Marketing With Photos
They say a picture is worth a thousand words—a concept advertisers and marketers have practiced for years. As marketers switched to social media, though, photos were temporarily sidelined in favor of short snippets of text. But the photo is coming back. Tweens and teens have flooded Instagram with photos of new outfits and artistic nail […]
A Place in the SEO Industry for Creative Majors!
Having been a career counselor for several years to students pursuing their bachelor’s and master’s degrees, many of them were completely indifferent to how their creative major could lead to a successful career, even those who were as close as 2 semesters away from graduation. These students who have pursued degrees in the arts or […]
5 WordPress Plugins To Optimise, Secure & Promote Your Site
Wordpress now powers over 17.5% of all websites on the net, if you work in the online marketing industry, you’d be hard pressed not to have stumbled across a site that uses it as not just a blogging tool, but as a fully functional CMS. “With great power comes great responsibility” I personally run nearly […]
7 Reasons Why You Should Use YouTube for Marketing
Let’s just pretend that you want to find out how to tie a bow. Do a Google search and, besides a few top-rated articles, you will be served some instructional videos. You will be more likely to click on a video than on an article because in your case the former will be more helpful […]
Create Your Own E-book For Free
You can create your own ebook in OpenOffice writer with this free Kindle template and EPUB generator from OpenOffice.org. Kindle Template and EPUB Generator Review These days, if you want to self-publish a book, the easiest and least expensive way to do it is to make it an ebook. You can save a standard OpenOffice […]
Copyrighting Color: How (And Why) To Do It
Marketing studies suggest that over 80% of visual information is related to colour. Seem unlikely? Try and picture the following in your mind: Coca-Cola, Starbucks, Cadbury and O2. Roughly 90% of you just saw specific shades of red, green, purple and blue. Not a phrase, not an advert, just those colours and maybe a […]
What does networking mean for you?
You’re in the conference room of a very grey office building. Twenty others are milling about in name tags. You’re juggling a whole armload of armour, glass of red in your right hand and a cocktail napkin in your left, three vegetable tartlets precariously stacked. The big conundrum is not how you are going to […]
Productivity Killers of a Writer
We writers are a blessed breed as not many other people get to sit around doing nothing all day long. We get to go to the beach whenever we feel like it, go to the pub for lunch and choose to stay there for the rest of the day, or just watch mindless rubbish on […]
How Modular Booth Designs Increase Trade Show Portability
Considering the time and money that businesses pour into their trade booths, it makes sense that the trade booths would be designed with longevity in mind. After all, why invest hours on top of hours, or thousands of dollars, into designing and/or buying your booth if it will only be used once? You want to […]