The Algorithm Tightens Facebook announces yet another change to its News Feed algorithm this month—one that further limits organic reach for Pages. Brand managers, content creators, and publishers are seeing the writing on the wall: if you don’t pay, fewer people see your content. According to Facebook, this update is about improving user experience by […]
Basil Puglisi's Brand Blog #AIassisted
LinkedIn Becomes a Publishing Platform: The Rise of Professional Personal Branding
The Publishing Shift Begins LinkedIn is expanding its long-form publishing feature, and it’s quickly transforming from a résumé repository into a full-fledged content platform. What began as a digital networking tool is now becoming a hub for thought leadership, career storytelling, and professional commentary. Professionals—from CEOs to educators—are starting to use the feature to share […]
Mobile Video Meets Content Overload: Winning Attention
The Content Race Hits a Wall By early 2014, it was clear: the digital content arms race had reached a tipping point. Everywhere you looked — blogs, whitepapers, videos, infographics — brands were pumping out material at a breakneck pace. But something was off. Engagement metrics began to decline. More content no longer meant more […]
The Rise of the Multi-Screen Consumer: How to Market Across Devices in 2014
In March 2014, Google and Nielsen released a joint study titled *The Mobile Playbook*, confirming what many of us in digital media already knew: the average consumer had officially gone multi-screen. Users were now switching between phones, tablets, and desktops — often in the same session — to search, shop, consume content, and engage socially. […]
Facebook Organic Reach Drops: What It Means for Brands in 2014
Something quietly shifted in February 2014 — and if you weren’t watching your analytics, you may have missed it. Facebook’s organic reach for brand pages took a steep dive. Across the board, marketers began reporting that posts which once reached thousands were now reaching just a fraction of their audience. In some cases, brands saw […]
Native Advertising Becomes Mainstream: Content or Clickbait?
As we step into 2014, a clear shift is underway in the digital marketing landscape: native advertising has moved from a niche tactic to a mainstream content strategy. You may not realize it, but chances are you’ve already read a native ad this week — maybe on BuzzFeed, where an article titled “10 Things You […]
Mobile-First is No Longer a Trend — It’s the New Normal
2013 is closing out with a major shift in how people use the web. For the first time, mobile traffic is overtaking desktop traffic for many websites — not just for casual browsing, but for e-commerce, social media, and even B2B engagement. According to recent data from comScore, mobile devices (smartphones + tablets) now account […]
Instagram Ads Debut: A New Era of Visual Marketing
Just a year after Facebook acquired Instagram for nearly $1 billion, the photo-sharing platform has officially joined the ad game. In November 2013, Instagram began rolling out its first sponsored posts, giving select brands access to a growing audience of over 150 million active users. This move represents much more than just another advertising channel […]
The Death of Keyword Data: What “Not Provided” Means for Your SEO and Social Content Strategy
For years, keyword data has been the backbone of SEO strategy. It told us how people found our content, what they searched for, and which terms brought real traffic. But as of this month, that era is officially over. Google has encrypted 100% of keyword referral data from organic search. What started as a trickle […]