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@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

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Local Biz Tips - Small Business

Mobile Payments: Why Offering Tap-to-Pay Builds Customer Trust and Sales

March 13, 2025 by Basil Puglisi Leave a Comment

mobile tap to pay

Spring brings more foot traffic and more spending. If your checkout still forces swipes or chip dips, you’re holding up the line — and customers will remember it. Modern checkout needs to be fast. What it is: Modern payment options — tap-to-pay, mobile wallets, and QR codes — let customers pay securely and quickly. It’s […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles Tagged With: mobile

Grow Your Spring Visibility on Google Maps

March 5, 2025 by Basil Puglisi Leave a Comment

Spring Checklist for Google Listings

As weather warms, dormant listings sink. Steady updates keep you surfacing strong. What it is: Regular posts and photos for ranking signals. How it works: Add one each week. Sked Social ties this to better local SEO performance. What to do this week: Add one photo and one post. Why it matters: Consistency outperforms bursts. […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

AI to the Rescue: Draft Polite Review Replies in Seconds

February 13, 2025 by Basil Puglisi Leave a Comment

AI content rescue

February is review season. January shoppers leave feedback, and how you answer decides if they come back or not. Ignore reviews and you look careless. Snap back defensively and you push people away. The right reply is fast, polite, and personal. What it is: AI tools like RightResponse draft review replies in seconds, giving you […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Make Your Valentine’s Deals Shine on Google

February 5, 2025 by Basil Puglisi Leave a Comment

AI to generate business

Valentine’s urgency drives impulsive searches. Visuals make the difference in getting chosen. What it is: Visual promotions in Google posts. How it works: AI creates a themed graphic for your offer. Sterling Sky analysis shows visuals double engagement. What to do this week: Use AI for one themed promo graphic in a Valentine’s post. Why […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business Tagged With: Visibility Marketing

New Year, New Profile: Freshen Up Your Facebook and Instagram Bios

January 16, 2025 by Basil Puglisi Leave a Comment

Facebook Profiles

Post-holidays, customers reset habits and check bios before they click. Outdated hours, old links, or a vague description tell people you’re not paying attention — and they bounce. What it is: Your bio is the front door of your digital shop. It should tell customers who you are, what you do, and how to reach […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

What’s Fresh on Google for Small Businesses in 2025

January 8, 2025 by Basil Puglisi Leave a Comment

Google Visibility 2025

Google’s annual shifts can redefine rankings. Catch them early, or watch competitors pull ahead. What it is: New dashboard tools and ranking factors. How it works: Check for updates, adopt quick. Whitespark’s survey lists annual changes as key influencers. What to do this week: Review your dashboard and try one new feature. Why it matters: […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Year-End Audit: Website, Social, Email in One Hour

December 12, 2024 by Basil Puglisi Leave a Comment

Quick check digital channels for performance gaps.

December wrap-up to spot issues. No time to audit? The you’ll start the new year weak. What it is: Quick check digital channels for performance gaps. How it works: 20-min bursts: site speed with PageSpeed, social metrics in Insights, email opens in tool. Note 3 fixes, each can improve in some way, find it and […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

End the Year Strong with a Google Listing Check-Up

December 4, 2024 by Basil Puglisi Leave a Comment

Run the audit, clean categories, add new photos.

Year-end audits catch hidden issues. Start next year clean, or risk early stumbles. What it is: Full review of hours, photos, categories. How it works: Scan and fix, add fresh shots. Synup’s guide recommends annual checks for accuracy. What to do this week: Run the audit, clean categories, add new photos. Why it matters: Starts […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

Holiday Prep: Schedule Posts Now, Save Stress Later

November 14, 2024 by Basil Puglisi Leave a Comment

Holiday Social Posts Scheduled

Holidays get busy, don’t lose business by missing posts to drop. No schedule? Miss visibility. What it is: Use your tools to queue holiday posts ahead so feed stays active. How it works: Use Buffer, load 5 themed posts like gift ideas. Set dates based on audience times. Review for tweaks. Think Generic and promotional […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Gear Up for Holiday Rush with Google Review Alerts

November 6, 2024 by Basil Puglisi Leave a Comment

Turn on auto-alerts and prepare reply templates.

Reviews flood in during peaks. Quick systems keep your rep intact when it matters most. What it is: Alerts and templates for swift responses. How it works: Enable notifications, use short replies. BrightLocal studies show spikes during peaks, so prep matters. What to do this week: Turn on auto-alerts and prepare reply templates. Why it […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business

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