Year-end audits catch hidden issues. Start next year clean, or risk early stumbles.
What it is: Full review of hours, photos, categories.
How it works: Scan and fix, add fresh shots. Synup’s guide recommends annual checks for accuracy.
What to do this week: Run the audit, clean categories, add new photos.
Why it matters: Starts January trustworthy. Earns consistent sales through solid visibility. An agency client gained 12% views post-audit.
Target 10% view increase in January stats.
For more:
Synup. (2023). GBP audit. https://www.synup.com/en/learn/how-to-do-a-gbp-audit-for-your-clients-guide-checklist-and-template
AgencyAnalytics. (2023). GBP Audit. https://agencyanalytics.com/blog/google-business-profile-audit
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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