Local Directories & Profiles

October spook means fun reviews. Plain emails get skipped, fun themes get opens.

What it is: Holiday email with themed deal to catch eyes and buys.

How it works: Template from Moosend, add pun or emoji in subject. Short offer with code, CTA like buy now. Test timing for evenings.

What to do this week:
• Draft themed promo.
• Send to list, monitor opens.

Why it matters: Moosend says 18% higher opens for seasons. Sparks buys, leading to more loyalty and sales.

Goal: 2 new purchases from email this month.

For more:

Moosend (2023) Halloween tips https://moosend.com/blog/halloween-email-marketing/;

Mailjet (2023) Strategies https://www.mailjet.com/blog/email-best-practices/holiday-email-marketing/;

Constant Contact (2023) Emails https://www.constantcontact.com/blog/halloween-email-marketing/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

September routines mean quick scrolls. Posts fade, Highlights stay top.

What it is: Saved Stories pinned on profile for offers or tips that don’t vanish.

How it works: Group 3-5 categories like deals or testimonials, add custom covers. Update weekly with new Stories. Promote in bio for clicks.

What to do this week:
• Create 3 highlight buckets.
• Post Stories and add to Highlights.

Why it matters: Later data shows 30% longer profile time. Keeps proof visible, leading to more trust and leads.

Goal: 2 new DM inquiries from Highlights this month.

For more:

Meta Help (2023) Instagram Highlights https://help.instagram.com/113086650094043;

Meta Stories (2023) Business https://www.facebook.com/business/help/676603329074281;

Later (2023) Ideas https://later.com/blog/instagram-highlights/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

August lulls are good for site fixes. Bland About Page? Visitors don’t connect with you or your brand.

What it is: Page telling your story with bio, history, photo to humanize your spot.

How it works: Write short paragraph on how you started, add team photo. Use Canva for layout. End with contact CTA.

What to do this week:
• Draft one-paragraph story.
• Add photo and publish.

Why it matters: ConversionXL says About pages influence 67% buys. They reduce bounces, leading to more trust and inquiries.

Goal: 2 new inquiries from page this month.

For more:

ConversionXL (2023) Tips https://cxl.com/blog/about-us-page/

Kinsta (2023) Importance guide https://kinsta.com/blog/about-us-page/

Copyblogger (2023) Strategies https://copyblogger.com/about-us-page/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO, Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

July heat brings repeats. Silence after buys? Miss loyalty chance.

What it is: Email after purchase saying thanks with a personal note.

How it works: Use template from Mailchimp, add name or item. Send in 48 hours. Automate if you can for ease.

What to do this week:
• Gather recent buyer emails.
• Send thank-yous with 10% off next.

Why it matters: Omnisend says 4x higher opens than promos. They boost referrals, leading to more trust and sales.

Goal: 2 new repeat purchases this month.

For more:

Omnisend (2023) Email tips https://www.omnisend.com/blog/post-purchase-emails/; Mailmunch (2023) Thank you stats https://www.mailmunch.com/blog/thank-you-emails/; HubSpot (2023) Email strategies https://blog.hubspot.com/marketing/thank-you-email

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Warmer weather means more Yelp reviews. Bad replies make reputation worse.

What it is: Polite answers to Yelp feedback to fix issues and show you care.

How it works: Thank reviewer, own the problem, offer fix like a call. Keep short, no excuses. Use Yelp messaging for private details.

What to do this week:
• Find 1 old review.
• Reply politely with a solution.

Why it matters: BrightLocal says 76% read reviews before visiting. Good replies boost ratings, leading to more trust and customers.

Goal: 1 new positive review this month.

For more:

BrightLocal (2023) Reviews stats https://www.brightlocal.com/research/local-consumer-review-survey-2023; Yelp Business (2023) Reply tips https://business.yelp.com/resources/reply-tips; Search Engine Journal (2023) Yelp strategies https://www.searchenginejournal.com/yelp-seo-optimize-listing-rank-higher/344469/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

April feeds buzz, but spotty posts get lost. No automation? You miss reach.

What it is: AI tools that plan and time your social posts for you.

How it works: Sign up for Hootsuite, connect accounts, queue 3 posts. AI picks best times from your data. Review once a week to tweak.

What to do this week:
• Connect accounts.
• Schedule 3 posts with AI timing.

Why it matters: Hootsuite says automation boosts engagement 25%. Steady posts build trust, leading to more leads and sales.

Goal: 2 new leads from posts this month.

For more:

Hootsuite (2023) AI features https://www.hootsuite.com/platform/owly-writer-ai

Buffer (2023) AI tools https://buffer.com/ai-assistant

Zapier (2023) Scheduling https://zapier.com/blog/best-ai-social-media-management-tools/

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

New year means customers check social to see who’s active. If your Page looks stale, they assume you’re closed and move on.

What it is: A Facebook Page is your free spot to show hours, photos, and updates so folks know you’re open.

How it works: Log in, fix hours to match your schedule, update bio with what you do and contacts. Add one new photo, post a quick New Year deal. Check on phone since most views are mobile.

What to do this week:
• Fix hours and bio.
• Add photo and post a deal.

Why it matters: HubSpot says 54% use social like search for local spots. Fresh pages build trust, leading to more visits and sales.

Goal: 3 new inquiries from Facebook this month.

For more:

HubSpot (2023) Facebook Stats https://blog.hubspot.com/marketing/facebook-stats; BrightLocal (2023) Review Survey https://www.brightlocal.com/research/local-consumer-review-survey-2023; Social Media Examiner (2023) Marketing Trends https://www.socialmediaexaminer.com/social-media-marketing-trends-2023

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.