New year means customers check social to see who’s active. If your Page looks stale, they assume you’re closed and move on.
What it is: A Facebook Page is your free spot to show hours, photos, and updates so folks know you’re open.
How it works: Log in, fix hours to match your schedule, update bio with what you do and contacts. Add one new photo, post a quick New Year deal. Check on phone since most views are mobile.
What to do this week:
• Fix hours and bio.
• Add photo and post a deal.
Why it matters: HubSpot says 54% use social like search for local spots. Fresh pages build trust, leading to more visits and sales.
Goal: 3 new inquiries from Facebook this month.
For more:
HubSpot (2023) Facebook Stats https://blog.hubspot.com/marketing/facebook-stats; BrightLocal (2023) Review Survey https://www.brightlocal.com/research/local-consumer-review-survey-2023; Social Media Examiner (2023) Marketing Trends https://www.socialmediaexaminer.com/social-media-marketing-trends-2023
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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