August lulls are good for site fixes. Bland About Page? Visitors don’t connect with you or your brand.
What it is: Page telling your story with bio, history, photo to humanize your spot.
How it works: Write short paragraph on how you started, add team photo. Use Canva for layout. End with contact CTA.
What to do this week:
• Draft one-paragraph story.
• Add photo and publish.
Why it matters: ConversionXL says About pages influence 67% buys. They reduce bounces, leading to more trust and inquiries.
Goal: 2 new inquiries from page this month.
For more:
ConversionXL (2023) Tips https://cxl.com/blog/about-us-page/
Kinsta (2023) Importance guide https://kinsta.com/blog/about-us-page/
Copyblogger (2023) Strategies https://copyblogger.com/about-us-page/
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO, Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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