@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

Google Business Profile

Wrap Summer Strong on Google Maps and Gear for Fall

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Transition periods risk engagement drops. Summer insights guide your fall strategy.

What it is: Analyzing campaigns for ongoing tweaks.

How it works: Check stats, repeat winners for fall. SocialPilot strategies emphasize this for content flow.

What to do this week: Go to Performance in your dashboard, note which posts got most views/clicks, then plan 4 fall posts using those winning topics.

Why it matters: Keeps presence evolving. Sustains trust and sales through smart learning.

Plan four fall posts, aiming for 15% engagement rise.

Quick Steps Cheat Sheet:

-Log in at business.google.com
-Click ‘Performance’ to review summer stats
-Note which posts got most views/clicks
-Plan 4 fall posts using winning topics
-Schedule them for September launch

For more:
SocialPilot. (2024). Social Media Content Strategy. https://www.socialpilot.co/blog/social-media-content-strategy

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Turn Google Reviews Smarter to Win New Customers

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Google Reviews and AI

Patterns in feedback hold marketing gold. AI uncovers them for easy wins.

What it is: Theme detection in reviews for post features.

How it works: AI analyzes, you feature positives. BrightLocal’s study links reviews to higher click-throughs.

What to do this week: Scan with AI, feature one theme in a post.

Why it matters: Turns real words into powerful trust builders. Elevates visibility and loyalty.

Goal: Target 25 engagements on the post this month.

For more:
BrightLocal. (2017). Reviews & CTR Study. https://www.brightlocal.com/research/review-search-click-through-study

Quick Steps Cheat Sheet:
• Copy recent reviews from your profile
• Paste into ChatGPT with prompt “What themes appear most?”
• Identify most mentioned positive theme
• Create new post highlighting that theme
• Use customer language in the post

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Let AI Handle Your Google Profile Updates

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AI Tools

Consistency without constant effort? AI schedulers make it happen. Set once and stay active.

What it is: Tools for auto posts and photos.

How it works: Connect and queue content. Zapier’s picks keep things consistent without daily work.

What to do this week: Connect a tool for automatic post refreshes.

Why it matters: Effortless activity boosts rankings. Supports trust with minimal time.

Goal: Schedule four posts this month, monitoring steady views.

For more:
Zapier. (2025). Best AI tools for social media management. https://zapier.com/blog/best-ai-social-media-management
Plann. (2016). Social Media Scheduler. https://www.plannthat.com

Quick Steps Cheat Sheet:
• Choose scheduling tool (Zapier, Plann, etc.)
• Connect your Google Business account
• Queue 4 posts for the month
• Set posting schedule
• Monitor results in dashboard

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Keep Your Google Listing Safe from Sneaky Changes

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Google User Edits

User edits can alter your info overnight. Regular scans stop the damage before customers notice.

What it is: Weekly monitoring for accuracy.

How it works: Look for changes, fix quick. Google’s guide warns of these silent shifts.

What to do this week: Check your profile and correct any edits.

Why it matters: Prevents misdirected customers. Maintains reliable visibility and trust.

Goal: Do four checks this month, resolving all issues.

For more:
Google. (2013). Edit your Business Profile. https://support.google.com/business/answer/3039617
Google. (2013). Understand updates on your Business Profile. https://support.google.com/business/answer/3480441

Quick Steps Cheat Sheet:
• Log in at business.google.com
• Check for “pending edits” alerts
• Review Info section for yellow highlights
• Correct any wrong changes immediately
• Set weekly reminder to repeat

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Attract Tax Clients with Google Maps Tips This Season

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Tax Clients via Google Maps

Filing frenzy means desperate searches. Categories determine if you appear at all.

What it is: Specific service labels plus offers.

How it works: Add the category, post deals. PinMeTo explains how this unlocks relevant visibility.

What to do this week: Add ‘Tax Preparation Service’ and one seasonal offer.

Why it matters: Meets stressed locals where they are. Builds trust for key sales.

Goal: Aim for 10 more calls this month.

For more:
PinMeTo. (2024). GBP Categories. https://www.pinmeto.com/blog/google-business-profile-categories
Wix. (2023). Select GBP category. https://www.wix.com/seo/learn/resource/how-to-select-your-gbp-category

Quick Steps Cheat Sheet:
• Log in at business.google.com
• Click ‘Info’ in left menu
• Find ‘Category’ field and add ‘Tax Preparation Service’
• Go to ‘Posts’ and create tax season offer
• Include clear call-to-action

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Grow Your Spring Visibility on Google Maps

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Spring Checklist for Google Listings

As weather warms, dormant listings sink. Steady updates keep you surfacing strong.

What it is: Regular posts and photos for ranking signals.

How it works: Add one each week. Sked Social ties this to better local SEO performance.

What to do this week: Add one photo and one post.

Why it matters: Consistency outperforms bursts. Enhances trust for sustained loyalty.

Goal: Complete four adds this month, tracking rank gains.

For more:
Sked Social. (2024). GBP and Local SEO. https://skedsocial.com/blog/google-business-profile-and-local-seo
Merchynt. (2024). Boost GBP Rank. https://www.merchynt.com/post/google-business-profile-rank

Quick Steps Cheat Sheet:
• Log in at business.google.com
• Click ‘Photos’ and upload one fresh picture
• Click ‘Posts’ and add short spring update
• Repeat weekly for consistency
• Track views in Performance section

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Make Your Valentine’s Deals Shine on Google

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AI to generate business

Valentine’s urgency drives impulsive searches. Visuals make the difference in getting chosen.

What it is: Visual promotions in Google posts.

How it works: AI creates a themed graphic for your offer. Sterling Sky analysis shows visuals double engagement.

What to do this week: Use AI for one themed promo graphic in a Valentine’s post.

Why it matters: Draws seasonal sales with appeal. Deepens loyalty effectively.

Goal: Target 20 clicks from the post this month.

For more:
Sterling Sky. (2023). Analyzing Google Posts. https://www.sterlingsky.ca/google-posts
Google. (2021). Smart campaigns clicks/costs. https://support.google.com/google-ads/answer/9833508

Quick Steps Cheat Sheet:
• Log in at business.google.com
• Click ‘Posts’ in left menu
• Create new post with Valentine’s offer
• Use Canva to create themed graphic
• Upload graphic and publish post

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

What’s Fresh on Google for Small Businesses in 2025

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Google Visibility 2025

Google’s annual shifts can redefine rankings. Catch them early, or watch competitors pull ahead.

What it is: New dashboard tools and ranking factors.

How it works: Check for updates, adopt quick. Whitespark’s survey lists annual changes as key influencers.

What to do this week: Review your dashboard and try one new feature.

Why it matters: Gives visibility advantages. Builds an edge in trust and sales. A consultant noted 18% better results for early adopters.

Aim for 15% stat lift this month.

Quick Steps Cheat Sheet:
• Log in at business.google.com
• Look for “new features” alerts or banners
• Click one new tool (Performance, Add Services, etc.)
• Try it out with a quick update or addition
• Check back in a week for results

For more:
Whitespark. (2023). Local Search Ranking Factors. https://whitespark.ca/local-search-ranking-factors
Page One Power. (2024). Leaked ranking features. https://www.pageonepower.com/linkarati/leaked-documents-reveal-over-14000-google-search-ranking-features

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

End the Year Strong with a Google Listing Check-Up

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Run the audit, clean categories, add new photos.

Year-end audits catch hidden issues. Start next year clean, or risk early stumbles.

What it is: Full review of hours, photos, categories.

How it works: Scan and fix, add fresh shots. Synup’s guide recommends annual checks for accuracy.

What to do this week: Run the audit, clean categories, add new photos.

Why it matters: Starts January trustworthy. Earns consistent sales through solid visibility. An agency client gained 12% views post-audit.

Target 10% view increase in January stats.

For more:
Synup. (2023). GBP audit. https://www.synup.com/en/learn/how-to-do-a-gbp-audit-for-your-clients-guide-checklist-and-template
AgencyAnalytics. (2023). GBP Audit. https://agencyanalytics.com/blog/google-business-profile-audit

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.

Gear Up for Holiday Rush with Google Review Alerts

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Turn on auto-alerts and prepare reply templates.

Reviews flood in during peaks. Quick systems keep your rep intact when it matters most.

What it is: Alerts and templates for swift responses.

How it works: Enable notifications, use short replies. BrightLocal studies show spikes during peaks, so prep matters.

What to do this week: Turn on auto-alerts and prepare reply templates.

Why it matters: Builds trust when demand is high. Keeps visibility strong for loyal crowds. A retailer handled 30 extra reviews without stress.

Achieve 100% replies this month, under 12 hours average.

For more:
BrightLocal. (2022). Black Friday local marketing. https://www.brightlocal.com/learn/prepare-local-business-for-black-friday
BrightLocal. (2019). GMB Insights Study. https://www.brightlocal.com/research/google-my-business-insights-study

About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.