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Promotional Social Interactive – FourSquare

July 12, 2010 by basilpuglisi@aol.com Leave a Comment

Promotional Social Interactive – FourSquare

My reaction to AOL cover story – http://www.switched.com/2010/06/30/testing-times-square-what-is-foursquare/2#comments

FourSquare was developed a short time ago. As a Social Media application it was met with the “So what,who cares” as Twitter and Facebook seem to be the only Social Tools that the masses have taken to.

FourSquare uses Twitter and Facebook to deliver its content and purpose…. WHAT?

That’s right, FourSquare’s update “micro blog” posts to both Twitter and Facebook. However, if you are an avid Twitter user you already can set your tweets to syndicate on facebook.

What does this mean?

Well, this means that FourSquare leverages the followers and friends to maximize exposure, communication and interaction. The interaction is the new “oooohhh” shiny toy. FourSquare is a location- based application that allows users and businesses to interact and promote on a mobile level that Twitter and Facebook are yet to capitalize on.

FourSquare uses locations and has tips and the coveted “Mayor” status. Let’s talk about Starbucks, the location is at, yes you guessed it, Starbucks…. so you go to Starbucks, your favorite location and you “check in here” the mobile application logs you in, detects your location and then lets you “micro blog” or tweet what you want. You get points for checking in at that location and all your friends, FourSquare, Twitter and Facebook now know you’re at Starbucks, even if your tweet didn’t say Starbucks the location and link does. Now that’s direct advertising. In addition to you blasting out your location and hoping someone else nearby sees and decides to stop in and say hello, you can read about tips, deals or specials as posted by that location or other visitors.

Mayor status: Once you have checked into a location, over the course of sixty days, more then anyone else you become the mayor for being the frequent visitor. The Mayor status is an opportunity for the business, i.e. Starbucks by me offers a free coffee or half price Frap anytime the mayor visits the location.

Tips: This little feature can really help you be the winner, let’s say you go to Paces Steak House in Port Jeff, NY. The Tips section can tell you to ask for a “Fun Platter”. This local treat is not on the menu and unless you ask for it they are not giving it to you. The “Fun Platter” is a mix of Steak, Salad, Seafood, Olives, Fresh Clams and more…now without FourSquare Tips you may have missed out on this opportunity.

Visibility by Puglisi Consulting Group

We know why you should know this…..

Using the “No Follow” to generate visitors

July 5, 2010 by basilpuglisi@aol.com Leave a Comment

Using the “No Follow” to generate visitors

The biggest misconception in Search Engine Marketing is the SEO goof of “Do Follow” and “No Follow” and it’s not surprising. Like most people, SEO experts have gotten so narrow in their mathematical equation for site rank they have totally missed a valuable resource.

SEO is just one part of SEM (SEARCH ENGINE MARKETING) in that Search Engine Optimization is one tool to drive traffic to a website. In the business world it’s about traffic. No one cares how they find you as long as you get found. While SEO is a valuable tool, it has fallen short with the algorithmic decision to abandon “No Follow” links.

SEO Experts decided that because search engines like google have taken the value away from links that follow the “No Follow” the Search Engine Optimizers target only Blogs, Text Links and other sources that provide SEO credibility. Any website that has a “No Follow” has developed into a source of no value. This could not be further from the truth.

AOL, Wikipedia and others are better sources for traffic then any “Do Follow” Link in any blog. The SEO process for a website is valuable and worthwhile for anyone in business for the long run, “Do Follow” links support this process, however websites will rarely be able to compete with sources like AOL Small Business and Wikipedia. These sources have proven to be valuable locations to verify and learn, as such, reading AOL Small Business articles and responding to them with positive feedback or add on educational info captures more visitors and higher quality visitors who are more likely to convert to clients or customers. Wikipedia is a top source for information, while academia has tried to undervalue its credibility it has failed miserably. Wikipedia is the source of “two heads are better than one” and so on.

So when an SEO expert starts taking the time to develop a visibility campaign to create and increase traffic, take the time to remind them that you need as many good quality “No Follow” links as you do “Do Follow” links.

Visibility by the Puglisi Consulting Group

What is Visibility Acceleration?

July 4, 2010 by basilpuglisi@aol.com Leave a Comment

Visibility Acceleration is a campaign product line created by the Puglisi Consulting Group.
http://www.puglisiconsulting.com
Visibility Acceleration is defined as an increased exposure of a concept, brand, product or individual to the public.
http://www.visibilityacceleration.com
Visibility Acceleration includes both traditional and digital marketing concepts and procedures. The Puglisi Consulting Group utilizes a big picture management process to provide an all inclusive approach to advertising and marketing under one process. The benefit of using Visibility Acceleration is consistent Brand Visibility across all markets for all campaigns. The concept of one unit managing all aspects of a advertising and marketing campaign both reduces costs and increases the return on investment (ROI).
Visibility Acceleration includes services like:
Website Visibility: More than a web design company, Puglisi Consulting Group provides full service Internet consulting. No one takes a more analytical approach to helping ensure your online success than Puglisi Consulting. Upon request we do extensive, on-going research on your behalf as the basis to our recommendations. Clients who work with us enjoy a well thought out Internet strategy, not just a website.
Social Brand Visibility: is a stage in Social Brand Reputation Management, it is the execution of distribution and viral activity of you brand among the many types of social media.
Mobile Marketing Visibility: It’s an Opt-In, Interactive Marketing and Brand Experience, it does not just advertise it entertains.
SEO Visibility (Search Engine Optimization): Organic Search Engine Optimization (SEO), also called “natural” SEO, focuses on achieving a top position on the Search Engine Results Page (SERP). This is the unpaid search results, achieved by optimizing your websites content, layout and link building.
SBRM Visibility (Social Brand Reputation Management: With Visibility Acceleration we don’t just manage your site. We manage how it interacts with your visitors, clients, customers, friends and family. Using social media sites like Facebook, Twitter, DiggIt, Stumbleupon, Foursquare and more, we will keep your site on the top of the visitor’s list to find out what’s happening next!
Pay Per Click Visibility: Cost-Per-Click was developed to be based on visitors coming to your website. You can achieve Your 1st page visibility on the “sponsored link” sections on Google, Yahoo, and MSN. We also target facebook with PPC advertising.
Print Market Visibility: There is no one way to increase market visibility. Methods that are proven do not lose their value overnight, and it’s hard to argue that anything is more powerful then old fashion “word of mouth”. In addition to the digital solutions that are offered we get into some of the traditional and nontraditional methods that are not digital.
EMail Visibility: Email is an effective way of driving people to your Web site. Links may be embedded within messages, quickly directing customers to your site. With any luck, this increased Web site traffic will then lead to increased Web site registration. You may then follow up by providing your customers with personalized and targeted content. Email Strengthens Brand Awareness and Builds Customer Relationships Regularly delievered email messages that contain properly titled subject lines and logos reinforce company and product awareness. Email creates an interactive connection with customers and nurtures long-lasting, quality relationships.
Radio Visibility: Advertising spots with radio stations, traditional Radio Advertising utilized a specific radio station for a campaign in formats including over 20 ad clips played over a week in one location or through one medium. Radio Visibility has the advantage of leveraging several sources to target large audiences in a more efficient manner over the course of a campaign that interacts with several stations in a geographic area both traditional broadcasting and digital exposure.
TV/Cable Visibility: Advertising spots with TV/Cable companies, traditional TV/Cable Advertising utilized a specific channel or cable provider for a campaign in formats including commercials played over a week in one location or through one medium. TV/Cable Visibility has the advantage of leveraging several sources to target large audiences in a more efficient manner over the course of a campaign that interacts with several stations in a geographic area both traditional broadcasting and digital exposure.

The Web and You: Your Career & Your Future

June 30, 2010 by basilpuglisi@aol.com Leave a Comment

The internet and world wide web have opened doors and created an information revolution, however it’s not all good!

While companies and organizations spend massive time and resources building their market visibility through their own personal brand, it seems that the mainstream population have missed the mark.

Your existing job and future career may rely on your web presence, especially the one you do not know about. While facebook has gathered members in unbelievable numbers, the most common reason I hear for someone not joining is the scariest of all.

The top reason I hear for people not joining facebook or other social media groups is that they do not want anything about them on the web, this would be laughable if not so serious. The web is full of information and if you know someone on the web then you either are on or will soon be too, willingly or not.

Facebook, Blogs and Websites are content rich, meaning that when someone posts a picture all talks about a job, company, friend or family member it becomes a part of the web. You may not realize it but when you go in for your review and there is a picture of a protest in D.C. and you’re in the background you better be ready to explain it, of course that’s if your lucky.

That picture may have been a complete misconception. You happen to be walking by to visit the nation’s capital and the local newspaper shot off a quick snap and guess what, you’re in it. I hope you know what the content underneath says about that protest that you are now presented in.

A company, organization or future spouse may never tell you, but they are looking. Social Media is one of the biggest players in making or braking jobs and higher managers decisions. They can be negative, but they can also be positive.

The lesson here is to get out there and do something, because if you’re not managing your image online then your letting someone else do it for you.

(follow up article: Your career through web development: Leverage Everything in your Favor)

http://www.puglisiconsulting.com

The Web and You: Your Career & Your Future

June 30, 2010 by basilpuglisi@aol.com Leave a Comment

The internet and world wide web have opened doors and created an information revolution, however it’s not all good!

While companies and organizations spend massive time and resources building their market visibility through their own personal brand, it seems that the mainstream population have missed the mark.

The lesson here is to get out there and do something, because if you’re not managing your image online then your letting someone else do it for you.

(follow up article: Your career through web development: Leverage Everything in your Favor)

http://www.puglisiconsulting.com or http://www.visibilityacceleration.com

Create your own business

June 29, 2010 by basilpuglisi@aol.com Leave a Comment

When you create your own business or start selling something on your own, you create a career. Job security for a business owner is the same as anywhere else, performance is key. If you think about it, many people lost jobs because they took roles in companies where they relied on their stability from someone else. Create your own career, find out what your best at and run with it. The stability of your business and career can be in your own hands.

A quick thought on careers:

Raising children, charitable work, religious followings, athletic pursuit are all underrated careers that develop skills and talents that are extremely valuable to the rest of the world.

In this day in age, the use of Social Media and the internet has made the professional barrier a lot smaller and manageable. You can wait for the market to come to you or you can go out and grab the market. Truth is, your likely to end up with a better opportunity either way by doing something instead of nothing.

http://www.visibilityacceleration.com

http://www.puglisiconsulting.com

If you visit the website shoot me an e-mail about our new AI Avatar, ask it anything you like from age, business, education etc.

Review – Social Media Camp, Long Island June 25, 2010

June 26, 2010 by basilpuglisi@aol.com Leave a Comment

Review – Social Media Camp, Long Island June 25, 2010

This free event was a fascinating collaboration of business, educational and technology providers across Long Island. I had the Chance to sit in three sessions all of which were very informative.

Social Media Now, by Kathy

Social Media is developing its role as a relationship builder in a community that can and will become clients and customers. The role of social media is to introduce you, not your products. Through this process, people become familiar with the person behind the product or business and convert social media into positive ROI.

Podcasting 101, by Aaron

This wonderful media tool allows people to interact and capture the attention of followers through audio and video events (recordings). Audio Podcasts are still the top provider of media for outreach and education in technology. This method makes for great networking and exposure. This is a great tool to establish a loyal core following of supports and establish you as an authority in your area of expertise.

Facebook, by Bruce

Facebook “Business Pages” or the Like Pages (aka Fan Pages) have customizations to them that few people take advantage of. With control over the landing page when a visitor visits or “Likes” your Business Page, the ability to customize those pages using PBML gives a unique and presentable feel to the business or product.

The event was very informative and diverse. This was a great opportunity to learn, network and have fun. I highly recommend it to everyone in the future.