Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and the end user. With the advent of social media and mobile marketing, we have an exceptional advantage to driving that connection. Customers are no longer sharing their experiences of your brand between the hours of […]
Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World
Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do that over writing for their actual traffic. Thanks to the big changes brought about by Google Panda and Penguin. However, this is something that rarely happens any more, the general consensus being that […]
Simple Shopping Carts For Small Businesses
With a world of potential customers scouring the internet to purchase goods, introducing a fully functional e-commerce site allows even the smallest businesses to advance beyond their immediate local market. Transforming a simple business site into a strong source of revenue, shopping cart software (or a hosted e-commerce site, as below) allows sites to have […]
Well I Never, Five Tech Developments We Didn’t See Coming
The world of modern technology moves so very quickly. It is difficult to keep abreast from week to week as scientists, computer experts and programmers come up with so many new and exciting developments. Some innovations – such as the useful and fun Google Goggles – have come right out of nowhere in so far […]
Social Marketing With Photos
They say a picture is worth a thousand words—a concept advertisers and marketers have practiced for years. As marketers switched to social media, though, photos were temporarily sidelined in favor of short snippets of text. But the photo is coming back. Tweens and teens have flooded Instagram with photos of new outfits and artistic nail […]
A Place in the SEO Industry for Creative Majors!
Having been a career counselor for several years to students pursuing their bachelor’s and master’s degrees, many of them were completely indifferent to how their creative major could lead to a successful career, even those who were as close as 2 semesters away from graduation. These students who have pursued degrees in the arts or […]
5 WordPress Plugins To Optimise, Secure & Promote Your Site
Wordpress now powers over 17.5% of all websites on the net, if you work in the online marketing industry, you’d be hard pressed not to have stumbled across a site that uses it as not just a blogging tool, but as a fully functional CMS. “With great power comes great responsibility” I personally run nearly […]
7 Reasons Why You Should Use YouTube for Marketing
Let’s just pretend that you want to find out how to tie a bow. Do a Google search and, besides a few top-rated articles, you will be served some instructional videos. You will be more likely to click on a video than on an article because in your case the former will be more helpful […]
Create Your Own E-book For Free
You can create your own ebook in OpenOffice writer with this free Kindle template and EPUB generator from OpenOffice.org. Kindle Template and EPUB Generator Review These days, if you want to self-publish a book, the easiest and least expensive way to do it is to make it an ebook. You can save a standard OpenOffice […]
Copyrighting Color: How (And Why) To Do It
Marketing studies suggest that over 80% of visual information is related to colour. Seem unlikely? Try and picture the following in your mind: Coca-Cola, Starbucks, Cadbury and O2. Roughly 90% of you just saw specific shades of red, green, purple and blue. Not a phrase, not an advert, just those colours and maybe a […]