Summer winds down, routines shift, and customers stop scrolling the same way. If you don’t bridge the gap from summer promos into fall offers, attention slips and business slows. What it is: Seasonal transition content ties up summer while previewing fall, keeping customers engaged instead of drifting. How it works: Write two posts — one […]
From Metrics to Meaning: Building the Factics Intelligence Dashboard
The idea of intelligence has always fascinated me. For more than a century, people have tried to measure it through numbers and tests that promise to define potential. IQ became the shorthand for brilliance, but it never captured how people actually perform in complex, changing environments. It measured what could be recalled, not what could […]
Wrap Summer Strong on Google Maps and Gear for Fall
Transition periods risk engagement drops. Summer insights guide your fall strategy. What it is: Analyzing campaigns for ongoing tweaks. How it works: Check stats, repeat winners for fall. SocialPilot strategies emphasize this for content flow. What to do this week: Go to Performance in your dashboard, note which posts got most views/clicks, then plan 4 […]
Mapping the July Shake-Up: Core Update Fallout, AI Overviews, and Privacy Pull
July was a reminder that search never sits still. Google’s June 2025 Core Update, which officially finished on July 17, delivered one of the most disruptive shake-ups in years, reshuffling rankings across health, retail, and finance and leaving many sites searching for stability (Google, 2025; Schwartz, 2025a, 2025b). At the same time, AI Overviews continued […]
Open-Source Expansion and Community AI
The table is crowded, laptops half open, notes scattered. Deadlines are already late. Budgets are thin, thinner than they should be. Expectations do not move with AI scanners and criticism on everything, the work has to feel human, or it fails, and as we learned in May looking professional now looks fake on apps like […]
Facebook Groups: Build a Local Community Following Without Advertising Spend
By midsummer, social feeds are overloaded with ads, and organic Page reach sinks even lower. If you don’t have a Facebook Group, you’re missing the one place customers still see and share posts without you paying for reach. What it is: A Facebook Group is a community space where customers connect around your niche. Unlike […]
Navigating SEO After Google’s June 2025 Core Update
Google’s June 2025 Core Update dramatically altered search rankings, with over 16% of top-10 URLs being new entries. This shift highlights the increasing importance of AI Overviews and structured data. Success metrics now extend beyond clicks to include impressions and performance across multiple search engines, demanding adaptation in SEO strategies.
Turn Google Reviews Smarter to Win New Customers
Patterns in feedback hold marketing gold. AI uncovers them for easy wins. What it is: Theme detection in reviews for post features. How it works: AI analyzes, you feature positives. BrightLocal’s study links reviews to higher click-throughs. What to do this week: Scan with AI, feature one theme in a post. Why it matters: Turns […]
Creative Collaboration and Generative Design Systems
A small team stares at a crowded content calendar. New campaigns, product notes, community updates. The budget will not stretch, the deadline will not move. The stack does the heavy lifting instead. One photograph becomes a spokesperson video. Design ideas are worked up inside the tools the team already knows. Reasoning support runs on modest […]
Save Time with AI: Let It Write Your FAQ Page Draft
By June, questions pile up fast. If your site doesn’t answer common ones, your inbox and phone get swamped. Customers want answers instantly, and if they can’t find them, they bail. What it is: AI tools draft a FAQ page that covers your most common customer questions — giving them quick answers while saving you […]