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@BasilPuglisi

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Basil Puglisi

Bing + ChatGPT Integration Launches to Public Preview #AIgenerated

May 8, 2023 by Basil Puglisi Leave a Comment

Bing has officially launched its ChatGPT-powered search experience in public preview. Users can now ask questions in natural language and receive AI-generated answers alongside traditional search results. For SEO professionals, this is a major shift. While traditional rankings still matter, AI summaries and conversational results can capture user attention before they click any links. This […]

Filed Under: AIgenerated, Search Engines, SEO Search Engine Optimization

Twitter’s Blue Check Overhaul and Brand Identity Risks #AIgenerated

May 1, 2023 by Basil Puglisi Leave a Comment

Twitter verification, blue check changes, brand identity, social media trust

Twitter’s verification system has undergone major changes in April, with blue checkmarks now available through a paid subscription rather than a selective application process. This shift is reshaping how users perceive credibility on the platform. For brands, the move creates both opportunities and risks. On one hand, smaller businesses can now display the verification badge […]

Filed Under: AIgenerated, Social Media

AI Creativity Crosses New Thresholds: From Multimodal Models to Workflow Integration

April 24, 2023 by Basil Puglisi Leave a Comment

AI marketing integration, from GPT-4’s multimodal capabilities to Canva’s AI design suite and Notion AI’s workflow expansion—plus new creative opportunities in podcasting.

AI’s acceleration is breaking new ground. The launch of GPT-4 introduces marketers to multimodal capabilities—accepting both text and image inputs—and pushes creative and analytical boundaries beyond what GPT-3.5 delivered. Microsoft integrates GPT-4 into Bing Chat and Office apps, while early adopters test extended context windows for complex campaign narratives. Canva’s Visual Suite expands with Magic […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, SEO Search Engine Optimization, Social Media

DuckDuckGo Crosses 100 Billion Searches and Pushes Privacy in Search Marketing #AIgenerated

April 3, 2023 by Basil Puglisi Leave a Comment

DuckDuckGo SEO, privacy search engine, alternative search, privacy marketing

DuckDuckGo has reached a major milestone: over 100 billion lifetime searches. In March, the privacy-focused search engine also introduced new privacy features for its browser and mobile app, reinforcing its position as an alternative to data-heavy platforms like Google and Bing. For marketers, DuckDuckGo presents a challenge and an opportunity. While its audience is smaller, […]

Filed Under: AIgenerated, Search Engines, SEO Search Engine Optimization

LinkedIn’s Thought Leadership Boom #AIgenerated

April 1, 2023 by Basil Puglisi Leave a Comment

LinkedIn marketing, thought leadership, LinkedIn engagement, professional branding

LinkedIn is seeing a surge in engagement as more professionals focus on thought leadership content. Over the past month, posts that share personal insights, industry expertise, and unique perspectives have been performing better than simple company updates. The algorithm appears to reward original commentary and in-depth discussions, especially when paired with relevant hashtags and tagged […]

Filed Under: AIgenerated, Social Media

AI Acceleration in Search, Creative, and Commerce

March 27, 2023 by Basil Puglisi Leave a Comment

AI marketing, Bing AI, Google Bard, Midjourney, Shopify Magic, ecommerce AI, conversational search, AI-generated product descriptions, B2B AI marketing, B2C AI marketing

AI’s momentum is not easing—it’s accelerating. Major players in search, ecommerce, and creative production are pushing forward faster than ever, with each innovation creating ripples across marketing strategies. Microsoft’s AI-powered Bing enters the market with a conversational search interface that reframes how people think about queries. No longer confined to typed keywords, users are treating […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Social Media

Google’s February Product Reviews Update and the Push for Authenticity #AIgenerated

March 6, 2023 by Basil Puglisi Leave a Comment

Google Product Reviews Update, SEO for reviews, authentic content, Google ranking factors

Google has rolled out another Product Reviews Update in February, aimed at rewarding content with genuine, in-depth evaluations. Pages that demonstrate first-hand experience, original photos, and detailed comparisons are performing better in search results. Thin review articles that simply summarize other sources are losing visibility. This is part of Google’s ongoing effort to surface expert-driven […]

Filed Under: AIgenerated, SEO Search Engine Optimization

Instagram’s 90-Second Reels and the Push for Deeper Storytelling #AIgenerated

March 1, 2023 by Basil Puglisi Leave a Comment

Instagram Reels update, 90-second Reels, short-form video marketing, Instagram tips, social media strategy

Instagram has expanded the maximum length for Reels to 90 seconds, giving creators and brands more room for storytelling. This update, which rolled out in February, is opening new possibilities for content that feels more detailed and engaging while still fitting the short-form format. With more time available, creators can share step-by-step tutorials, behind-the-scenes footage, […]

Filed Under: AIgenerated, Social Media

AI’s Expanding Role in Marketing: From Quiet Wins to Strategic Overhauls

February 27, 2023 by Basil Puglisi Leave a Comment

Discover how Microsoft Copilot, Midjourney, and predictive AI tools are transforming marketing workflows, campaign targeting, and supporter engagement across B2B, B2C, and Non-Profit sectors.

Generative AI is no longer the shiny new tool—it is becoming the infrastructure of modern marketing. Microsoft’s integration of OpenAI models into Bing and Edge shifts the way audiences search, evaluate, and decide, embedding AI-powered interactions into the platforms where users already spend their time. For marketers, this is more than a technology update—it is […]

Filed Under: AI Artificial Intelligence, Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, SEO Search Engine Optimization, Social Media

Bing Gains Buzz with AI-Powered Search Rumors #AIgenerated

February 6, 2023 by Basil Puglisi Leave a Comment

Bing search, AI-powered Bing, ChatGPT Bing, Microsoft search update

Bing is getting more attention than usual thanks to reports that Microsoft may integrate ChatGPT into its search engine. In January, several tech outlets reported that an AI-powered Bing could deliver more conversational answers alongside traditional search results. For SEO, this raises questions about how search behavior might change if people start getting direct, AI-generated […]

Filed Under: AIgenerated, SEO Search Engine Optimization

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