Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

YouTube Advertising & Channels

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Having a custom YouTube channel is kind of like having your own television channel. It will allow the user to upload their personal videos and to promote their own products or services via their video as well as URL linking on the custom YouTube channel page.

To begin you would simply need to sign up for a YouTube account and begin uploading your videos to their site. Once uploaded, users should than plan to ‘market’ their videos in various places online such as social medias, blogs, news articles and website content.

Once you have an account you will find many options for customizing your personal channel. However, if you want more than just a custom channel for private use and have a good history of having great views on your YouTube content, you may need to apply for  a YouTube Partner account.

YouTube Partners

Becoming a YouTube partner will make you privy to specialized tools and customization options, including page analytics. This will absolutely help to generate far more revenue than simply using the regular methods of ‘getting the word out’ via social medias and bookmarking.

How Does YouTube Advertising Help?

When you use the phrase YouTube advertising this can mean two different things. YouTube does offer their own method for advertising your products or services via Ad campaigns through their web site similar to Facebook ad campaigns, where a user pays for a certain amount of views or clicks.

YouTube advertising can also mean the method where business owners or those promoting their personal services use YouTube videos as a means to help drive more traffic to their own website. Providing helpful YouTube video ‘How-to’s’, Tutorials and walkthroughs on products, services, internet tools and a vast variety of other things that can help bring one more viewer to a users site via providing helpful content in hopes that it will encourage the user to get help from the ‘pro’s’, which is hopefully what your YouTube video will make you appear as.

 There is no doubt that both of these forms of YouTube advertising can be effective. Even the smallest bloggers have had great results by utilizing links to and from their YouTube videos. The more videos a user uploads the better their chances of bringing more users to their channel.

Most YouTube advertisers also understand the what’s and why’s of why others are utilizing its capabilities as well, so are commonly known to help promote good content by sharing it on their own social medias, or by joining your channel or choosing to ‘favorite’ your videos. This type of ‘word-by-digital-design’ is just as helpful if not more so than traditional methods of advertising such as banner ads or affiliate linking.

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