Basil C. Puglisi is a strategic consultant, digital media expert, educator, and author with a legacy rooted in teaching others how to influence with integrity. Since 2009, he has been at the forefront of digital communications—long before “influencer” became an industry term. His work spans consulting, publishing, and public speaking, all grounded in one core […]
Social Media
Communities Fragment, Platforms Adapt, and Trust Recalibrates #AIg
• Instagram Broadcast Channels add moderator tools and topic threads to scale dialogue.• Reddit’s Q1 report shows engagement surging in niche subreddits below 500k members.• Discord expands beyond gaming with server templates and new access controls.• Threads evolves into a brand dialogue platform where UGC and rapid replies drive traction.• Cross-platform data confirms migration from […]
Boost Summer Sales with Instagram Stories
Summer scrolling peaks. Feed posts bury, Stories pop up first. What it is: Short daily clips with deals or polls that vanish in 24 hours. How it works: Post one with sticker like poll on favorites. Use Instagram insights to see views. Save best to Highlights for longer life. What to do this week:• Post […]
Build a Simple Valentine’s Email Offer in 15 Minutes
Valentine’s means last-minute hunts for gifts. Bland emails get deleted, missing easy sales. What it is: A quick holiday email with a deal to grab opens and clicks. How it works: Grab a template from Constant Contact, add emoji or name in subject. Keep short with one offer like 10% off, end with shop now […]
Going Live, Loading Fast: Why December is a Turning Point for Content Creation and Delivery
Facebook Goes Live—And So Do You Facebook expands access to Live Video for all U.S. iPhone users this month. What was once a tool reserved for celebrities and media brands is now in the hands of the everyday content creator. This shift fundamentally changes how content is produced and consumed—live video becomes both a media […]
Push, Promote, Perform: November’s Mobile Surge Demands Smarter Marketing
Facebook Notify Pushes the News—And the Boundaries Facebook’s new mobile app, Notify, debuts this month. Designed to deliver real-time push notifications from a curated list of media partners, it’s a direct attempt to own the moment in breaking news and mobile consumption. For marketers, Notify represents a new layer in real-time engagement—one that demands relevance, […]
Instagram Automation Arrives: What Marketers Gain When Ads Go Programmatic
Instagram Opens the Gates to Programmatic Advertising Instagram officially opens its advertising API to marketing partners in early August. This change allows advertisers—large and small—to run, scale, and optimize Instagram ads programmatically, just like they do on Facebook. Before this, advertising was limited and manual. Now, it’s automated, data-rich, and customizable. Brands no longer have […]
From Lead Ads to Live Streams: Social Platforms Are Becoming Conversion Engines
Facebook Lead Ads: Frictionless Signups on Mobile Lead Ads allow users to sign up for things like newsletters, price quotes, or demos without ever leaving Facebook. The form is pre-filled with their profile data—name, email, location—so with just two taps, they’re converted from viewers to prospects. For businesses, this removes the biggest hurdle: form fatigue. […]
Platforms Evolve: From Messenger Ecosystems to Mobilegeddon and LinkedIn Learning
Social Platforms Become Full-Service Ecosystems This month marks a transformative leap for three of the web’s most dominant platforms. Facebook opens its Messenger app to third-party developers, enabling integrated services, bots, and a new vision for how businesses communicate with users. Meanwhile, LinkedIn makes its boldest move yet—acquiring Lynda.com, signaling a pivot from résumé platform […]
Visuals on the Move in Social Media: Instagram’s Visual Storytelling Shift & Pinterest’s Growing E-Commerce Role
Visual Discovery Becomes a Buying Journey Social media platforms are rapidly evolving from places of inspiration to engines of transaction. This month, Instagram rolls out its new Carousel Ads format—multi-image units that invite users to swipe through a story. Simultaneously, Pinterest takes a bold step in e-commerce by launching App Pins for iOS, allowing users […]