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skype

Will Airtime Re-Humanize the Internet?

June 24, 2012 by basilpuglisi@aol.com Leave a Comment

The internet has left some parts of humanity more isolated from one another while simultaneously connecting them in ways we never had in the not-so-distant past. While it has certainly done far more good on the connection end than it has done bad on the isolation side, there are still many things that we are losing in communications with one another when we converse, relate, and communicate through social channels that are limited to text based chat or platforms. Many people who communicate for fun, as well as many others who use internet communication options for business are simply not finding themselves satisfied with the amount of human interaction in their digital communications.

In the Beginning

Long ago now when the internet arrived for public use, IRC, or internet relay chat was the usual medium of choice for those who desired interaction with others in the digital world. It was very basic, but users were able to chat, trade files through DCC sends and connects, and keep in touch, in real time, with users from all over the world. What an amazing experience it was. It still is, however, many vital elements important to human communications are lost in these digital transmissions.

  • Gestures
  • Body Language
  • “Eye- to – Eye” Contact
  • Attitude
  • Character

In general face-to-face conversations with the people in our lives we can see all of these things. Dig a little deeper into the real person they are, grow to understand their gestures and body language to gauge their reaction to the world-at-large.

Now and In the Future

Airtime’s founders, who also met over an IRC in those early days of the Internet, have created an incredible alternative to those stale, distant, disconnected textual conversations online. One-click Facebook integration on Airtime means there is nothing more than the one required click to get users started. Users need only make sure they have a web cam connected to get started.

With Airtime, users are both the audience and the performer. You can chat up your Facebook friends, or pair up with a stranger by selecting filters such as nearby in your city, common friends, or even friends of friends.

Airtime allows users to video chat with one another or drag their own videos in from sites around the web like YouTube, and watch them together. Rumor has it that Airtime is also considering incorporating synchronous music listening and a platform for group chat with mobile apps on the way ‘very soon’ according to Airtime developers.

Although there are plenty of other ways to communicate through video, most of those platforms are tethered to desktop applications such as Skype, that still lacks some of the sharing options Airtime provides. Inspired by his own plight during a distance separation from his own girlfriend,  Sean Parker, co-founder of Airtime, decided it felt pretty distant to have to share a video with his girlfriend and then sit back, wait, and listen to or watch her reaction to it. He wanted them both to be able to watch it together, enjoy it simultaneous. A real-time human connection on a digital format.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

  • Face To Face: How Airtime Will Re-Humanize The Internet
  • Airtime
  • Airtime Adds to a Growing Choice of Video Chat Services
  • Sean Parker Shows Up with Airtime

Filed Under: Blog, General, Social Media, Video Tagged With: Airtime, Chatroulette, facebook, Internet Relay Chat, Sean Parker, Shawn Fanning, skype, YouTube

Skype: The Platform that Microsoft Just Bought

May 13, 2011 by basilpuglisi@aol.com Leave a Comment

An announcement on May 10th that Microsoft had bought Skype was obviously colossal business news, however, most users seem more concerned with how the eight and a half billion dollar deal will impact their user experiences.

Skype in 2010

In the past year, Skype has seemingly remained focus on providing a positive user-experience for their consumers, and that focus may have also been a driving factor behind a reported $7 million dollar loss for the company. With whispers of a holographic Skype in the works, among other improvements, it seemed to be doing fairly well in keeping up with the times though. Other key elements in important improvements to Skype in 2010 included:

  • Two way video calling for the iPhone was implemented
  • New capability for phoning friends on Facebook
  • Even the President took the first-ever Skype call at a town hall meeting to help bring the entire world into the digital dimension.

In early 2010, Skype teamed up with Citrix to provide remote desktop capabilities in GotoMeeting for Skype video chat users. This partnership brought an entire new aspect to Skype’s capabilities when it came to meeting and beating the curve for a fully bundled, big business remote meeting or educational tool.

Ending the year with a crash due to shaky servers and a possible bug in the client software, Skype may have been sent plunging towards the edge it was brought to when the decision to sell began to seem like the best one for current users.

Skype Users

It seems that everyone is using Skype for either personal reasons that can include things like communication with family in the same country, or across the globe, to large corporations that have begun to use it to conduct meetings, or even hiring processes, thereby saving immense expenses in travel and other costly elements for their companies.

Predominantly used by highly educated males ages 45 years old and up, global traffic statistics shows its three-month traffic ranking stands at #198, while the US ranks it at #281. It is also incredibly popular in other countries such as Algeria, India, and Russia. Skype is still currently located in Luxembourg.

Future positive prospects for Skype may be possible, however, Microsoft may need to go as far as needed to retain the best, brightest employees that Skype currently has while implementing lucrative changes for the products longevity. Whispers of possible changes for the Skype program have included a wide variety of possibilities.

Facebook Friendly

One of the rumors includes putting the Skype product in front of over 600 million Facebook users by integrating video chat into their social network. Although it may have been no more than a passing comment, it was mentioned around the recent sale that ‘social’ may be one of the possible new uses for a Microsoft-lead Skype.

Since Microsoft still actually owns a small piece of Facebook with a buy-in of $240 million in 2007, it seems a quite likely, time and money saving idea for their developers.

Improving Microsoft Mobile Technology

It is no huge secret that Microsoft’s Windows phones are no true leaders on the cell phone market circuits. Since Android and Apple products already have the capability to run Skype apps, it seems likely that Microsoft would now follow suit, however, it is also obvious from a marketing standpoint that not quite everyone is into the video chat scene quite yet, although it of course remains a frank possibility for future benefit.

Gaming Integration

Although the Xbox remains a very popular gaming console with off and online capabilities, for high-end gamers, other consoles still remain top priority when it comes to real-time communications.

Considering that at least 10 million Xbox users now have cameras attached to their Xboxes, those 10 million now owning the Kinect system, already have the works for setting up video chat capabilities, indeed, video chat gaming integrated capabilities, could be quite endless with Skype as their video tool, and immensely intriguing to the gaming world, another extremely lucrative industry. No doubt putting Skype on the Xbox could be a significant push forward for both products.

Sources:

  • Dotcom Boom 2.0
  • Microsoft Buys Skype
  • Microsoft Buys Skype for $8.5 Billion
  • Microsoft Buying Skype, Bad Idea?
  • Skype Teams up with Citrix
  • Why Skype Crashed

Filed Under: Blog, Branding & Marketing, Conferences & Education, Mobile & Technology Tagged With: advertising, communication, microsoft, mobile, skype, video, Visibility

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