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reviews

Small Business Solutions: Sponsored Reviews

May 5, 2011 by basilpuglisi@aol.com Leave a Comment

Statistic shows that the first page on Google search results brings about 40% click through rate. The sponsored links bring about 50% of the remaining clicks. It is said that most people will change their keyword search rather than go to the second page of the search results.

So, it is very important to try and rank on the first page of Google. One of the methods used to get a higher ranking is the SEO, having articles and posts posted on the internet that contain the keywords you are aiming for, to create more links and rank higher.

Since the Social Media has become a major player in influencing the ranking on Google, many have been searching for a way to increase their presence. One of the ways is to be mentioned on blogs and other social media platforms, but you can’t do it all yourself and sometimes help is available in places you haven’t thought about.

One of the newest trends are companies that will connect you with blog owners so you can pay them to write a review about your product or service, and link back to your site.

One such company is Buyblogreviews.Com which “brings advertisers and bloggers together for reviews on products and services”. They offer to connect the business owner with blog owners that specialize in that niche and get reviewed by professionals, semi-professionals and ordinary bloggers. The connection with the bloggers is done through their site and the bloggers bid for the opportunity to review the product. The site charges 30% of the deal.

Another company is Payperpost.com, which is owned by IZEA Innovation. “Think of it like eBay for sponsored blog posts” they say on their website. Advertisers offer opportunities for blog owners to connect with you, write a review and post it in their blog.

PayU2blog.com is yet another company that offers the same service. Theirs in the only site that says positive reviews are not guaranteed.

Socialspark.com offers an array of services, from connecting the advertiser with the blogger, set link the advertiser wants embedded in the post, choose which blog they want it posted on and measure the effectiveness of the campaign. They work with some Fortune 500 companies as GoDaddy.com, Overstock.com, AmericanGreetings.com and will create a whole campaign for the advertiser around the subject he want to enhance.

A new survey conducted by BlogHer and Ketchum.com found that 20% of women who used social media are motivated to try products bloggers wrote about and 53% of them have bought a product based on blog recommendation. The top three typed of products people look for personal recommendations are consumer electronics, computer hardware and software and movies. Almost half of blog readers read blogs to find new trends or ideas.

Is it legal? Yes. Is it Ethical? Yes, as long as the bloggers posts at the top of the article that this is a sponsored post and the opinions of the blogger are 100% his.

Sources:

  • About.com: Sponsored Review Sites
  • Business News Daily: Bloggers Celebrities Influence
  • Buy Blog Reviews
  • Pay Per Post
  • Pay U 2 Blog
  • Social Spark
  • Yoast: Sponsored Review SEO Rank Analysis with Authority Labs

Filed Under: Blog, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization, Social Media Topics Tagged With: advertising, blog, blogger, brand, internet marketing, Marketing, PR, reviews, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

Stik: Reviews from your social network

April 13, 2011 by basilpuglisi@aol.com Leave a Comment

Making significant purchases such as new homes, insurance policies or even your well-planned retirement investments will require individuals to find professionals they can truly trust. Many unsuspecting consumers may find themselves working with unknown representatives or salespersons who may not always have the buyers best financial interest at heart.

Just as unfortunately it can often be confusing to know where to find a trustworthy partner in this important venture. Although some businesses, online or off, may proclaim their reputable characteristics, there can also be whispers about even their policies or practices being questionable. Most often, the best group to rely on are those who have already made their own investments with the help of good salespeople and had very pleasant and lucrative experiences.

Stik offers a great system for users to leave behind their own reviews for friends who they already know they can trust and rely on. Stik can help take the stress and anxiety from major purchases from the buyer side, as well as providing great feedback to professionals who deserve the recognition for delicate financial jobs well done and beneficial to the buyers.

Get Stik’D

Logging in via Facebook is likely the quickest and easiest option, though if you do not have a Facebook account for some reason, this would be a great time to get one. The integration provided by Facebook will prevent users from having to repetitively enter the same information.

Once you have signed it, Stik will give you the option to select from your Facebook friends users you would like to ask for recommendations from. Once you have sent that on you can leave recommendations of your own for those on your friends list.

Setting up your profile is as simple as entering a few descriptions of your services and allowing Facebook’s regional information to integrate itself. Once in you will be give several search options. Searching through your friends first, shared connections, the distance from your location and even through keyword relevance. Whenever you need to do a new search, click on the Stik site and select the type of business you are planning to do from the available choices:

  • Real Estate
  • Insurance
  • Mortgage
  • Finance
  • Law

Essentially, your Stik profile can help to showcase personalized recommendations or reviews that will encourage prospective customers to feel comfortable entering a business relationship with you. Since you can now display updates from your Facebook fan page on your Stik profile, you won’t have to work twice as hard to post them to both profiles. Simply visit the “Recent Activity” tab on your profile and select the link to “Display your Facebook content here” to quickly display your public posts to your Stik profile.

[youtube=http://www.youtube.com/watch?v=cuvcrPjp860]

Stik Users

Stik’s current US traffic rank is at 3,972. User audience consist greatly of those with limited college educations as well as to women who earn over 60k per year. Most browsers view from work.

Sources:

  • Stik
  • Stik: Connect Your Fan Page to Your Stik Profile
  • TechCrunch

Filed Under: Blog, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility Tagged With: brand, local, reviews, small business, Social Brand, Visibility

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