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Freelancer

Four Secrets Every Freelance Writer Should Know

May 28, 2012 by Basil Puglisi Leave a Comment

Finding the right balance between writing what you want and writing for a living can be a difficult challenge for freelance writers. There may not be a good target market for the style and subject you would prefer to write about, but there is an endless supply of work for social media, technology and business experts, online. Here are four ways you can increase your chances of finding the right balance and earning enough money.
1.     Finding the right publisher
You can choose to write material and seek a publisher to sell your work to, or you can agree to write what a publisher requires. The two sets of work are often miles apart in subject choice unless you are one of the lucky writers who happens to live in an online social networking and SEO world.
However good your own work is, if you cannot find a suitable publisher, you will not be paid for your work. Your research hours may have reduced your pay per hour too far. Also, you need to consider the constant flow of rejections and your underlying stress levels.
If you are given an assignment you must complete on time or preferably, sooner, so you can guarantee payment. Of course, it must meet the brief offered and be suitable work for the personality with the check book.
2.     Finding jobs that pay enough
The jobs are out there and you need to find out how to locate them if you want to earn enough to extend your standard of living, at the very least.
Often the work offered by organizations will be mind-numbingly boring, but there is enough of it to ensure you can pay your bills. There isn’t always sufficient work in the area of your expertise, so you will spend time online researching the subject so you can write as an authority, taking care not to copy work directly from another source.
3.    The competition is fierce
You are not the only writer out there who has found they can work from home to avoid long car chases and the endless office politics that prevented real work at the office.
You are in competition with many countries where English isn’t the first language, but they can write for figures you wouldn’t dream of taking for a job. Just because others will work for the price of an expensive coffee each day, it doesn’t mean you should try to compete. You need to fight with your skills to not only write to the brief, but to ensure you meet all deadlines and are easy to work with.
4.   The editor is not always right
Editors vary in how they wish to see a finished product. If you write for several editors you will need to remember and apply each individual’s choice of style and composition. Otherwise, you run the risk of your work being returned for a re-write.
Even when editors are wrong in their choices, you must still apply to their terms and not fight an editor over your preferred alternative to writing sentences, paragraphs or layout. If they prefer short sentences while you maintain that long sentences make for better English, you will lose out in the long term. You might win the battle, but you won’t win the war which means they won’t offer you further work if you become a nightmare to work with.
Author:
Tim Brookes is the Managing Director of Storage Concepts a UK-based mezzanine floor & suspended ceiling company @storageUK
Sources:

  • The Two Things Every Piece of Web Content Should Lead With
  • Copywriting Tips to Become an Effective Copywriter
  • The Quickest Way to Become a Freelance Writer

Filed Under: Basil's Blog #AIa, General, PR & Writing, Publishing Tagged With: business, communication, editors, Freelancer, publishing, Search engine optimization, Writer Resources, Writing

Why Twitter is Better Than Facebook for Marketing Yourself as a Freelancer

March 27, 2012 by Basil Puglisi 5 Comments

Working as a freelance writer means a lot of self-promotion. Really, working as a freelance anything means a lot of self-promotion. It is up to yourself to get your name and work out there for the world to see. You are, in a sense, a business. Fortunately, in this day, social media gives you the perfect platform for all the free self-promoting you could ask for. I can’t imagine how hard it was to begin a freelance career before the Internet existed.
As a rule, I would say that I use Facebook more than Twitter for entertainment. When it comes to marketing myself, however, I find that Twitter is a far more valuable asset than Facebook. While it certainly is a matter of opinion, there are a few reasons why I believe this and stand firm in this belief.
One: Facebook is focused around friends and relationships with friends. Twitter is more focused around businesses, magazines, and marketing. I find it is now used more often and successfully as a marketing tool than a social tool. The group of people that you communicate with on Twitter is normally very different than the group of people on Facebook. Sure, there might be some common friends and relatives, but they are the outliers. People and businesses that you do not know can follow your tweets without asking permission, which makes you more accessible to the public; much more so than on Facebook.
Two: Hashtags. Using the most popular hashtags makes you very accessible. When any Twitter user searches for a certain #hashtag, your tweet can show up and gain you another #follower. Therefore, you are in control of how viewable you are by which hashtags you use. Facebook has no such function. You are mainly viewed only by your friends, which tend to be acquaintances and not owners of businesses that could use your freelance abilities.
Three: Twitter keeps you relevant. Rather than seeing a lot of updates about what was eaten for breakfast or how annoying The Bachelor was last night, the updates that are viewed on Twitter tend to be more relevant to professional life. For one, because you are following more businesses, magazines, and blogs that pertain to your field (most likely), you are keeping up-to-date on the news, which makes you more valuable. Second, when you tweet back to certain posts, it helps to build relationships with said tweeter. All in all, you are networking virtually; hence the term “Social Network”.
While I believe that both platforms (as well as many other social media platforms) should be utilized to market yourself, I think Twitter has the leg up in this domain. It makes you more accessible to potential employers, and it is easier to network with said potential employers. When it comes to freelancing, getting your name and work out there is what is important. Once it is out there, opportunities will roll in. Life really is all about connections.
Author:
Megan Campbell has a degree from Clemson University in Graphic Communications, and is currently living in Germany during a Gap Year abroad, working as an au pair and freelance writer. Her degree set her up for a great interest and knowledge of social media. You can find her on her blog, balancewithadashofcrazy, or contact her via email at meganecamp at gmail dot com. You can also find Megan on Twitter @abalancedcrazy
Sources:

  • http://www.webgeekly.com/lessons/social-media/why-twitter-is-better-than-facebook/
  • http://virginiamediaventures.com/2011/10/heres-what-twitter-does-better-than-facebook-3/
  • http://freelancefolder.com/how-freelancers-can-brand-themselves-using-twitter-trends/
  • http://www.seoinc.com/seo-blog/are-twitter-followers-better-than-facebook-likes/

Filed Under: Basil's Blog #AIa, General Tagged With: business, Clemson University, facebook, Freelancer, Gap Year, Social Media, social network, twitter

Is Social Media the Cure for Writer’s Block?

February 27, 2012 by Basil Puglisi 2 Comments

The growing world of social media means that everyone is now a writer. There are status updates on Facebook that could rival a short story, and the creativity required in order to twist that status update into 140 characters on Twitter can rival that of a poet, indeed inventing a new phrase, “twaiku”. These new ways of communicating have not only made everyone a writer, but they’ve opened up new doors of inspiration for working writers.
As a freelance writer, I spend a lot of time writing for various websites and blogs. There are times when the subject is dealt to me, but most of the time it is my job to think of a new and original idea. Aside from my freelance writing, I also write two blogs. And as any writer knows, it takes a lot of creativity, imagination, and determination to spend your days constantly writing about fresh, original subjects.
In Steps Social Media…
Just like so many other procrastinators, Facebook, Twitter, or some other form of social media often distracts me while I am trying to do my work (writing). Rather than hindering me, though, the updates and information I read on social media often inspires ideas for later.
Facebook as a Resource
One of my jobs as a freelance writer is to complete articles on various subjects. These subjects are usually out of my general-knowledge-range and require some research to complete. In some of these instances, I’ve begun using Facebook as a source. I recently was called upon to write an article on Global Warming, including facts. One of my Facebook friends is constantly posting news articles and videos dealing with global warming, so I utilized these posts to my advantage when writing the article.
Facebook, Twitter, and StumbleUpon as Inspiration
Writing for your own blog can be very rewarding, but it can also be stressful if you want the blog to be successful. A successful blog is one that is always fresh and has something different than other blogs. They require a lot of work and new ideas for posts daily. I keep a list of ideas that I’ve come up with, but when I get stuck, I regularly flip through Facebook, Twitter, StumbleUpon, or any other social media site to get some sort of inspiration. I recently wrote about an article that a friend posted on Facebook, was inspired by a photo from StumbleUpon, and am continuously adding ideas to my lists from information I see through social media.
While the Internet evolves, it’s important for an internet-focused writer to evolve, too. Finding new areas of inspiration and information is one of the most helpful and rewarding ways that a writer can become and stay successful. Luckily, with the way that social media is constantly moving, there are no shortages of subjects.
Author:
Megan Campbell has a degree from Clemson University in Graphic Communications, and is currently living in Germany during a Gap Year abroad, working as an au pair and freelance writer. Her degree set her up for a great interest and knowledge of social media. You can find her on her blog, balancewithadashofcrazy, or contact her via email at meganecamp at gmail dot com.
Sources:

  • http://learning.blogs.nytimes.com/2011/03/28/less-is-more-using-social-media-to-inspire-concise-writing/
  • http://jcmc.indiana.edu/vol12/issue4/ellison.html
  • http://www.stumbleupon.com/su/1Piinn/www.socialmediaexaminer.com/13-ideas-to-inspire-your-blog-content

Filed Under: Basil's Blog #AIa, General Tagged With: facebook, Freelancer, Gap Year, Global Warming, Megan Campbell, Social Media, StumbleUpon, twitter, Writers Resources

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