Do you get a bit intimidated by data mining or researching through your Twitter or Facebook accounts as they scroll by at light-speed? If you are like many business owners, large and small, you have likely been just as torn as others who know that their social media sites are littered with incredible information, free tools and professionals offering free advice that could mean the difference in a crash-and-burn or soaring to the top, but approaching them may be a different story.
The Good with the Bad
The great part is that if you have this problem, you likely have plenty of friends and followers which was the ultimate goal in the first place. However, reaching those friend or follower goal numbers will also mean that your visits to check on your preferred topics and URLs will take longer each time.
Then there was Paper.li.
SmallRivers, Big Currents
A private startup that was incorporated in Switzerland, SmallRivers was co-founded by Iskander Pols, and Edouard Lambelet. They wanted to devise a method to help cultivate what users want out of their social medias that they have built on for their businesses. One of many ventures between this dynamic duo, Paper.li has become their main focus in recent months which is becoming very obvious with its increasing Alexa rankings.
Survey Says!
Paper.li’s current global ranking is at #808 while about 35% of its viewers are U.S. based where it has achieved a ranking of #508. It is also very popular in the United Kingdom where it is currently ranked at #307. Statistics show that it is used most widely by white, educated females between the ages of 25 and 55 who browse from both home and work. Average annual incomes for these viewers averages $30k USD.
Small Business Benefits
Whether you are marketing a product, service or even yourself, you can always use any tool that helps to organize the information you need. In fact, there is an entire industry built on and successfully creating expensive tools for this exact function.
Whether used alone or even in conjunction with other helpful Twitter tools, Paper.li will help you to take any specific interest or niche, and create an easy to manage and read newspaper out of the chosen keywords or hash tags you have designated.
- This can greatly reduce cost spent on data mining for the social media aspect of your marketing campaign by providing you with the most relevant return for your set keys and phrases.
- It can help to build social media relationships with those you pull content from.
- You can gain consistently valuable information about topics relevant to your small business.
- You can implement Paper.li fully into your content marketing campaigns.
Who Uses Paper.li?
Many personal marketers and small business owners have begun to implement Paper.li as part of their SMM campaigns. One such company, SBA, a financial service, has begun to utilize it to market in the areas it specializes in as well as to branch out to other markets that other Paper.li users share with them.
They currently use them to span wide markets in the Financing and Accounting of:
- Jewelry
- Sports
- Fashion
- Marketing
- Public Relations
- Small Business
- Restaurants
- Pro Job Listings
And these are just a select few of the niches as they plan to continue to add more.
Why Not Paper.Li?
Since most wise business owners know that achieving a balance in advertising and satisfying the bottom line lies with great time management, organization and social interaction, it seems almost irresponsible to not use Paper.li to cultivate the lucrative aspects of your social media websites.
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Hi Basil, a very resourceful post! Seems clearly you’ve done your bit of research here..