It is not just about creating your own Facebook page anymore; it is about maintaining it so you can be able to better connect with your existing customers and develop a connection with future ones. Being active on the site is one of the main things you should think about. How to be active? Here are a few ideas that can change you Facebook page from a dormant one to an active one:
Use your existing customers to promote your page. Once they connect to your page they are able to share it with their friends. That is the essence of Facebook, but for businesses there are some free tools you can use; Page Badge allows you to promote your Facebook page from your website and drive traffic to it so they can see what is going on and what’s new in your business. “Like Box” – implementing a “like” button on your website page gives your customers the ability to like your Facebook page from your website. Include a link to your Facebook page in your newsletter and e mails to encourage your customers to join your Facebook page.
Facebook Ads is another way to create a marketing campaign within a budget. You can do it yourself by going to the site and following the directions for creating a successful ad campaign.
Publish relevant information on your Facebook page, be helpful and giving. Write in your true voice, as a person, not a business owner. Talk about things relevant to your business.
Use humor and provide fun facts that will make them come back.
Update the site frequently. A few times a week is recommended. If you have nothing new to inform your customers, dig up some relevant information and post that.
Encourage writing on your page and respond to the comments. If you get favorite reviews about one of your products respond to it and mention a similar product you’ll have for sale soon. If you have a complaint, answer it even quicker. Show your followers that you value them and their feelings.
Use Facebook to ask customers what they think about a certain product or service. Creating a two way conversation, and finding out what your customers would like to have is very important.
Use Page Insights. It is a program which provides anonymous statistics about your friends including demographics and frequency of use.
Use photos and upload videos to make it come alive and fun.
Update your page using mobile technology. This is very simple today with the iPhone and androids. That helps you update your page if you are on the road and have no immediate access to your computer.
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