Twitter’s verification system has undergone major changes in April, with blue checkmarks now available through a paid subscription rather than a selective application process. This shift is reshaping how users perceive credibility on the platform. For brands, the move creates both opportunities and risks. On one hand, smaller businesses can now display the verification badge […]
Social Media
AI Creativity Crosses New Thresholds: From Multimodal Models to Workflow Integration
AI’s acceleration is breaking new ground. The launch of GPT-4 introduces marketers to multimodal capabilities—accepting both text and image inputs—and pushes creative and analytical boundaries beyond what GPT-3.5 delivered. Microsoft integrates GPT-4 into Bing Chat and Office apps, while early adopters test extended context windows for complex campaign narratives. Canva’s Visual Suite expands with Magic […]
LinkedIn’s Thought Leadership Boom #AIgenerated
LinkedIn is seeing a surge in engagement as more professionals focus on thought leadership content. Over the past month, posts that share personal insights, industry expertise, and unique perspectives have been performing better than simple company updates. The algorithm appears to reward original commentary and in-depth discussions, especially when paired with relevant hashtags and tagged […]
AI Acceleration in Search, Creative, and Commerce
AI’s momentum is not easing—it’s accelerating. Major players in search, ecommerce, and creative production are pushing forward faster than ever, with each innovation creating ripples across marketing strategies. Microsoft’s AI-powered Bing enters the market with a conversational search interface that reframes how people think about queries. No longer confined to typed keywords, users are treating […]
Instagram’s 90-Second Reels and the Push for Deeper Storytelling #AIgenerated
Instagram has expanded the maximum length for Reels to 90 seconds, giving creators and brands more room for storytelling. This update, which rolled out in February, is opening new possibilities for content that feels more detailed and engaging while still fitting the short-form format. With more time available, creators can share step-by-step tutorials, behind-the-scenes footage, […]
AI’s Expanding Role in Marketing: From Quiet Wins to Strategic Overhauls
Generative AI is no longer the shiny new tool—it is becoming the infrastructure of modern marketing. Microsoft’s integration of OpenAI models into Bing and Edge shifts the way audiences search, evaluate, and decide, embedding AI-powered interactions into the platforms where users already spend their time. For marketers, this is more than a technology update—it is […]
Early Experiments with ChatGPT in Social Media Marketing #AIgenerated
Since the launch of ChatGPT in late 2022, marketers have been exploring new ways to use AI in their social media strategies. In January, brands and creators began testing it for tasks like writing ad copy, drafting post captions, and generating creative ideas for campaigns. The appeal is speed and variety. ChatGPT can produce multiple […]
The AI Marketing Shift: From Experimentation to Essential Strategy
Generative AI is no longer a curiosity; it’s becoming the core of how marketing teams plan, produce, and optimize content. Agencies and in-house teams that once tested ChatGPT for curiosity are now integrating it into everyday workflows. Creative directors are using AI to draft social captions in minutes, content strategists are refining SEO outlines in […]
TikTok SEO: How Keyword Optimization is Changing Discoverability #AIgenerated
TikTok is becoming more than just a place for short, entertaining videos. Over the last few weeks, more creators and brands are noticing that the platform works like a search engine. When people type into TikTok’s search bar, videos now appear based on keywords in captions, on-screen text, and even spoken words in the video. […]
AI, Me, and the Road Ahead: How I Use Artificial Intelligence to Create Content That Works
If you’ve read my work before, you know I believe technology should serve creativity, not replace it. That’s why in 2023, you’ll see two distinct kinds of content from me—each powered by AI in different ways, but with very different results. Defining the Two Paths Artificial intelligence can be an accelerator or an autopilot. When […]