@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

PR & Writing

Snaptag Versus QR Codes

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QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all.

What is a QR Code?

QR is short for quick response and that is exactly the purpose of the QR code. These codes take an element of data from transitory media and sends it to your mobile device. The code will give you details about that business, item, or even discount information on products and services.

QR Codes are more useful than a standard barcode in that they can store a more data and a wider variety of it. QR codes commonly include URL links, text, coordinates and more.

How Does This Benefit Businesses?

Most marketers are well aware that mobile marketing is becoming increasingly more important, almost by the day. No method of advertising could be easier than one that consumers reach out for, instead of being asked to look. QR codes allows those consumers who prefer not to be barraged with overt marketing tactics to choose where they will show interest in a product or service.

There is really no limit to the options that can be embedded in a QR code.

  • Running a restaurant? – Embed a great recipe, a buy a meal get one free discount, a special on this evenings dessert.
  • Authors – Add a QR code to the back of your book that enables a consumer to get extra features or hidden endings to your script.
  • Good health practices – Doctors, or other medically related practices can add good tips and tricks for healthy living to their QR codes, update them every month for innovative creativity in the medical field.

Vital Aesthetics Arrive to QR Coding

Traditionally, QR codes have retained a Rorschach look to them, leaving the responsibility on the advertiser to make sure consumers know whose QR code they are scanning. However, with Snaptags, QR codes and increasing brand awareness have meshed nicely. Snaptags have traded out that whole inkblot look for a code ring that serves the same functional purpose.

Who is Using Snaptags?

Because of the applied branding ability on Snaptags not previously available on QR’s, we can now see who is actively using them.

Picture c/o http://www.socialsnaptags.com/

Snaptags Cons?

Although Snaptags no doubt win out in the aesthetic element, there are other issues that can make Snaptags less beneficial than they appear. Many venture because of the supporting copy, Snaptags are not as easily accessible as QR codes. Snaptag stands by the fact that all advertisers would need to do is determine the required supporting copy, but this does lend itself to the inaccessible accusation.

Many current QR code advertisers agree that if a mobile marketing campaign is managed correctly, the aesthetic element of the Snaptags versus traditional QR’s is hardly advantageous.

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Customer Engagement for Small Business

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Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So what can the small business owner do to show that their product is the right choice for the consumer?

Be a Customer for a Day

Spend a day emulating the actions that your prospective consumers do.

  1. Call your customer service number.
  2. Go through the motions of purchasing your own product.
  3. Fill out your contact forms.

Make sure that your customer experience matches your outlook and ideas.

Build Communication Options

Not everyone uses Facebook and Twitter believe it or not. Make sure you have traditional methods of communication as well as digital ones. List phone numbers and a physical address for your business, even if it is online based.

Exercise and Act on Your Listening Skills

It isn’t enough to reply to customers questions or request with generic terms. When prospective consumers ask for discounts or other beneficial options, show them you are listening by enacting them. You will get no better word of mouth advertising then having a consumer who can say “I asked for a discount, and they gave me one!” This doesn’t mean you have to offer that discount to everyone who asks, but you should never outright ignore those request.

Show Your Integrity

Since bad news can travel with light speed on the internet, you may need to go out of your way to show your customers that not only are you expert at what you do, but that you back that professionalism with personal integrity. Show your customers that the people behind the brand care.

Let Your Customers Advertise for You

Anything that you can do to get your consumers to share their product or service experiences with the public will provide you with two benefits. Obviously it will give you the valuable advertising you are seeking, but it will also provide you with media that you can post to help build top-notch links for your site. Don’t expect your customers to do this for no reward though. Their time is valuable too. Try to run contest for the best written or video reviews of your project. Reward the winners appropriately for their time spent talking about your products and services.

Above all it is important that any consumers approaching you for your products or services walk away with the sense that you are a brand they can trust and rely on.

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“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]

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Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution.

“Privacy is for old People” but perhaps we misunderstood “old”? It was my interpretation, it was for people who try to “network” the “old” way. Keep sending out those paper resumes, no really keep doing it, in the mean time those that are out in the digital space that have embraced transparency are taking all the job leads and finding and creating careers.

[youtube=http://www.youtube.com/watch?v=pexGCUPlUeA]

“Think Digital, Act Social”, this is the best way to find a career and not a job. Your resume starts with one word, Google! This is what almost 90% of hires will go through before they get a job or enter into their career. The power of LinkedIn is not just in its ability to connect, it’s in the uniformity that the professional social tool provided.

A resume was traditionally put on a piece of paper that had a million different formats, was presented in infinitely different ways and contained a variety of info that could range from too little to too much. The paper resume then needed to be mailed, emailed, uploaded into a system that could scrape keywords, if you knew how and where to put them.

LinkedIn created a space that provided basic continuity in your digital resume, then provided you the flexibility to be different without losing the Education, Experience, and transparent influence.

If your concern is privacy, then good luck, your “old” way of thinking is what has you unemployed or in a dying industry.

Here lets show you a example of why this is so important and relevant.

  • Position: Writer
  • Duties: On a regular basis produce a variety of articles on subject “A” that people want to read to help increase site/paper/blog readership.

How will you apply? How will you be evaluated?

  • Traditional Applicant: Resume with impressive samples, clean resume, quality education, phone numbers for references.

vs.

  • Digital Applicant:  LinkedIn Account, this includes a good work history, quality education, samples of articles from the connected blog. The impression that you understand digital, with 500+ LinkedIn connections, a Twitter account with 3,000 followers a Klout score that shows that you influence people in a call to action style with your tweets/articles. A Facebook page that shows who you are as a person, Spouse? Parent? Sports Fan? Alumni? Hobbies? the things that provide comfort about the applicant being hired is of good and cohesive character to the organization. How about the power of say 12 “Recommendations” on LinkedIn from people who you can see are reputable, professional and also of good character.

If you’re going to spend money on mailing paper resumes or email spam, you might want to consider target marketing ads on Facebook or LinkedIn, as you’ll only pay for who you target when you know they have looked at you.

Why this matters?

Social Media transparency is better than the traditional background check, this gives you a look into what has been legally off limits and even though you may say it doesn’t belong as part of the hiring process, the data shows that it clearly is! Now consider the business model, the writer with the traditional resume path only tells they can do the work, the digital resume can show you that they can do the work and generate revenue!

How?

Writers generate content to create readers, the first shows they can create content that people might be interested in, the second using the digital resume shows that they CAN and DO produce followers and views for their content. If you’re an online media source, like a news paper gone digital, you NEED the second writer more. Advertising revenue is about “eyes” the more eyes you get on your content the more valuable the ad space is, the second writer shows that they can generate more “eyes” or views from the start.

Now the same can translate to PR positions, Sales, Business Development and any position where reaching people is important. Then imagine you’re a prospective employee that can show a following or influence over 50,000 people across the social networks that drives 10,000 clicks or views a month, you’re on your way to being your own business. Big brands got to their ivory towers on the shoulders of their employees being representatives in their communities, social media is an extension of that practice.

This is why it’s important to “Think Digital, Act Social”. Having transparency allows you to show value by using digital means to display who you are, the professional and the personal. Things like video, websites, social sites create a foundation that then allows you to act social by reaching out in both traditional networking and digital networking methods.

[youtube=http://www.youtube.com/watch?v=u5e-6psDk8U]

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Jeff Pulver’s Second #BRANDSconf Kicks off This Month!

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The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business.

In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter as a part of their business marketing plan has helped to firmly establish their presence on the web. This provides a new challenge in a business’s marketing campaign. Do you need to need a person, or a team of them to help establish and maintain your brand in the social world?

Views From BrandsConf on Humanizing Brands

[youtube=http://www.youtube.com/watch?v=zBqSRXYMaog]

What to Expect at #Brandsconf

Instead of just standing by and watching those who have achieved success and trying to learn from them at a distance, Jeff Pulver has invited them to attend #Brandsconf  and participate in the vital discussions held there.

You will hear from some of the most creative and innovative thinkers who will share their personal knowledge from the inside of several types of business segments. Since brands can transcend business elements, Jeff Pulver’s hope for #Brandsconf is to have a wide variety of industries represented.

With the same tradition practiced in the #140 Conferences and events, panels will run for ten to twenty minutes and presentations will remain ten minutes long.

Exploring a wide range of topics with the best practices for corporate branding, everyone should be able to come away with a new insider perspective in their particular industry.

About Jeff Pulver

Jeff Pulver is a top-notch entrepreneur who grew up in Kings Point, New York.  Graduating from Great Neck North High School, some of his early accomplishments include the founding of Spreadsheet Solutions Corp. that marketed macros and add-ins for Excel and Lotus.

In 1995, Pulver cultivated an interest in Internet Telephony. During this time, he was a systems administrator for the Cantor Fitzgerald firm. In 2003, Business Week listed him as a tech guru. Co-founder and shareholder in Vonage, a voice-over-ip provider, Pulver also invented a device known as CellSocket. Cellsocket could make and receive cell voice calls through standard telephones.

Pulver also helps to organize the #140conf, or 140 Character Conference, and is an investor in many startup companies.

Guest Speaker Ryan Osborn (@rozzy) – Director of Social Media at @NBCNews

In the summer of 2010, Ryan Osborn was named the first social media director at NBC News. With earlier beginnings as an aspiring journalist, he went from a page on The Today Show in 2002, to reaching the rank of Director of Social Media. However, Osborn does not have the typical view of how to utilize social media.

Osborn concentrates his efforts on Facebook and Twitter in the form of extended storytelling editorials from NBC News, instead of using it solely as a marketing tool. Osborn knows his organization well and knows the specific personalities that make it function smoothly. He believes that if you tell the right story, it will market itself. Having discovered Twitter in 2007 at a SxSW conference, he carried this knowledge back to The Today Show and began a feed. Ryan brings loads of vital social media marketing knowledge to  #BrandsConf .

Please help share awareness for the event by sharing the Twitter hashtag #BrandsConf

Want to attend? Enter Discount / Coupon Code “dbmei.com” to save 10% OFF, special discount for dbmei.com readers.

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6 of the Best Guest Posting Tips

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Guest posting can be a very lucrative venture for all parties involved. The owner of the blog is provided with free content, and the writer of the content is given acknowledgement of their wisdom on the chosen topic. In this aspect, guest posting seems to benefit both parties equally. However, it can be just as difficult to find high-quality blog owners who will allow guest posting, as it is to find high-quality writers to make guest appearances on your blog.

Keeping in mind a few helpful guest-posting tips can be beneficial for all involved and will help to produce the highest quality content that will reflect well on both the blog owner and the content creator.

Posting Tips for Guest Bloggers

  1. Aim High – Look for highly traveled blogs or those with impressive page rankings. These links will also be highly valuable portfolio material.
  2. Research the Blog – In order to create what is fresh content for the blog, you will need to know what content has already been created. If the blog is a lengthy one, check for tag clouds or keywords on the topics that are the same as your posting idea.
  3. Catchy Title – Catchier content. Be sure that you supply an eye catching title for your content, and make just as certain that the content lives up to the title. A good blogger knows that even the most boring topic can be made interesting with the right language.
  4. Give Your Best Stuff Away – This may be a hard concept to swallow for some bloggers but you want your guest posts on any blogs to be the most shining examples of your work. Not only will this garner the blog owner increased traffic or interest in their site, but it may also cause others to take notice, and perhaps even offer you paying gigs.
  5. Interact – Reply to commenters and pay attention to your re-tweeters. Get involved and make sure that you are available to ponder any issues about your blog posts with others who may be doing the same. Building a rapport with readers is valuable regardless of the blog posted on. Thanks to social media, people with similar interest or interest in you, can find you with a simple click once you have engaged them on site.
  6. Promote Your Posts – Promoting your own post is never more important than it is when posting on someone else’s site. Show them that their effort to give you a great link in exchange for great content has not gone unnoticed. Tweet, share, Digg, and do all you can to make sure the posts receives all of the coverage that is in your power to create.

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Turn Your Social Media Content into Something Incredible with FeedFabrik

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By now most folks who use the internet for work, play, or both, are likely to have generated a bit of personal or business content on their social media sites. Blogs, videos, articles, tweets, and more have their own special place online for quick and easy access when you need to reference them, share them, or simply enjoy viewing them.

What if you could take your already available content and give it a shiny new cover? What if you could avoid the inevitable process that most all content suffers from as it gets old, left behind, and falls into Internet Purgatory, likely never to be seen (easily) again.

FeedFabrik to the Rescue

FeedFabrik offers the ability to capture your own digital life and turn it into a proud display in a couple of different ways.

Create Your FriendPoster

Users can integrate with their Facebook account to quickly create a FriendPoster. This poster displays all of your social network friends by listing them on the date of their birth with their current profile picture. Users can choose from five different display theme styles as well as selecting different options for saving the creation. FriendPoster comes in:

  • PDF
  • Poster
  • Desktop Wallpaper

It will also be available with gift voucher options very soon.

Make a BlogBook

Turning your blog into a book may have endless possibilities. However, doing so has long proven to be a process usually full of bugs and issues and, in general, difficult to manage while retaining an aesthetically pleasing document. FeedFabrik’s blog book creator can smoothly turn your current blog into a well-designed book. FeedFabrik has full integration options on:

  • Blogger
  • WordPress.com
  • Self-Hosted WordPress Blogs
  • Typepad
  • Tumblr

Your book is prepared for you automatically and is ready in just a few moments. Users are free to take advantage of the customization options to tweak the book’s originality.

FeedFabrik has much to offer those who utilize social media on a regular basis and has several shining selling points when it comes to those who work in the publishing industry.

Alexa shows a 1500% increase in traffic views over the last three months and is currently ranked at #486,284 in the world with most users spending an average of three minutes on site.

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Develop Your Brand with Daylife

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Providing consumers with cloud features including on-demand media options, DayLife is supplying their users with more features, functionality, and faster cycling. A comprehensive solution that is designed for digital publishers who may require the freedom to focus on creative experiences instead of constant publication input.

How Does DayLife Work?

DayLife provides a Publisher’s Suite that supplies the patented engine that helps users to analyze, ingest, and process digital media from the cloud. Uploading your media to the cloud begins a long process of collation, normalization, and data parsing. After the parsing process rich layers of intelligence and meta tagging data are incorporated into your content which will allow it to then become searchable.

Regardless of the type of content, DayLife dev’s assure users that their content will be processed and returned to them with added value. DayLife actually crawls the web like Googlebot, while retaining a direct focus on sites and content that provides high-value, frequently updated content.

Smooth Delivery

After DayLife’s system parses and analyzes the content, they will then deliver all of the power of media and intelligence straight to the user. Users can utilize their DayLife Dashboard, or APIs. The dashboard will provide a single user-interface to enable accessibility of the cross-referenced media. In turn, this enables further functionality allowing the creation, customization, and management of app deployment.

DayLife users also get full access to Publisher Suite APIs. These widely varied and well-tested APIs are customizable and best yet, have no hidden integration costs. However, Publisher Suite is not a CMS. It is designed to smoothly integrate with the setup you are already using.

Supply a Robust Source of Reliable Information

DayLife provides their users with a source of management, analysis, and content composition that will enable them to present their current content in more highly viewable and frequently utilized manners.  DayLife also has a variety of WYSWIG tools for specific platform accessibility.

DayLife technologies allows content creators, bloggers, publishers, and developers to try their own hand at helping to develop new user-end experiences by helping to leverage news-based content.

Who Can Use DayLife?

DayLife is an element of a business that may need to be handled by an IT department simply due to the programming languages utilized in creating the APIs. Those who have knowledge of languages such as:

  • RUBY
  • PHP
  • Cold Fusion
  • Perl
  • .Net

Although these languages are a bit more intensive than common HTML, users need not be IT specialist to learn how to manage them. Those with a general idea of what it takes to manage the above languages may be able to handle this element of their sites content aggregation campaign on their own.

What are the Benefits of DayLife?

  • Users can easily enhance their news content by applying proactive and supportive measures such as relating links or headliners, on any created topic.
  • DayLife can help users to generate new content, provide helpful and relating links, quotes, photos, headlines, and timelines.
  • Enable the recirculation of content from available affiliate publications or other relevant content around the web.
  • Help to create and nurture the end-users experience.

 

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Facebook buys Push Pop Press: Facebooks?

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Facebook has announced this week the purchase of Push Pop Press, a fact that raised eyebrows and posed questions about where is the company going next.

Push Pop Press, started by two former Apple employees, Mike Matas and Kinon Tsubteris, aimed to change how the future books will be read. They presented their innovation at a TED conference in  Sept. 2009  by using their first published book, Al Gore’s “Our Choice”. The book provides an interactive experience that has not yet been seen. You can read the book like a traditional book, flip pages in real time. You can tap on the pictures and they will enfold to a full screen, and pinch them down to size. You can watch the pictures turn into videos about what you read, photographed in the actual locations, and you can see statistical information. Not only that,  you can play interactive games with the book, by blowing on the screen to see how fast the wind turbines move in the picture. AND you can do it all instantaneously without waiting for it to download. The book, readable on iPad and iPhone won Apple’s Design Awards.

Now people are wondering what is up Facebook’s sleeve? Are they branching out to new business that is not social media? Are they planning to start making and publishing books? Selling them through their site and competing with Apple, Amazon and Google?

On Push Pop Press’s website it says: “Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it’s going to be a great home for Push Pop Press.”

Some experts say the move to buy the company’s technology might be linked to Facebook’s entertainment platform. After all, for years Facebook has been saying they are not only a social network but an entertainment distributor. Facebook has a very robust gaming platform with hundred of million of users playing video games. Earlier this year, Facebook has started testing streaming movies in partnership with WB.

Or it might be that the purchase was to swoop up the talented engineers behind the company who clearly understand the tablet market better than Facebook.

Be it as it may, the Push Pop Press team will cease publishing books but the Al Gore book is still available for sale on their site with the proceeding going to charity.

People are lamenting the loss of such an innovative idea, but I have a feeling we haven’t seen the end of it yet. Facebook, which was started in college and for college students, might have a plan to revolutionize future education, by working on the future of school textbooks. Electronic books which can be updated and improved without having to print any single copy.

And all the books a student needs, from kindergarten to post graduate, can be seen on one, easily carried, tablet.

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XY Do: Facebook buys e-book maker Push Pop Press Plans to Integrate its Tech

Tumblr VS WordPress

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According to statistic reports, as of January 2011, the 4 year old site Tumblr.com has 20,873,182 users. For the same period WordPress.com, the older site (by 4 years), announced they have 20,787,904 websites powered by wordPress.com

This is the first time anybody overtook WordPress.com, and it became kind of big news among the blogosphere. To set the record straight, it is important to note that WoldPress.com numbers do not include the open sourced blog platform WoldPress.org, where people have websites they host themselves. The comparison is between the two hosting blog platforms only.

Still, it is clear that many individuals have been signing with Tumblr more than they have been signing with WordPress.com. Which one is better? Well, that depends on why you want a site or a blog and what you want to include in it.

What do they have in common?

  • Both are free.
  • Each site has free themes which can be easily installed.
  • Both can be customized.
  • Both can be updated from any computer or device that has internet connection.
  • Both allow you to name your page the way you choose.
  • Both are well known and popular, with good reputation.
  • Both have export capabilities. If you want to move your site, you can.
  • Both allow importing content from other content management systems.

Tumblr

Ease of use –

  • No installation or configuration of the program on your computer is needed.
  • User friendly dashboard
  • Easy upload of multimedia files
  • Custom designs (which do require payment) are cheaper on Tumblr than on WordPress
  • Easy to update from a mobile device
  • Has a built in community functions that allows following like-minded bloggers, reblogging what they wrote and “liking” it, which makes Tumblr a more community oriented site.

Functionality –

  • The server cannot be controlled by the user; it has to be hosted by the site. However, you can use a unique url that does not include .tumblr at the end.
  • The user has complete control over the content and can move his site or blog to another platform.

Design and customization

  • Has one basic layout and it must be applied to every page on the site. They now added page support to make the navigation between pages much easier.
  • Supports only 3rd party calendars and contacts, but it requires knowledge in coding.

Social Integration –

  • Built in. You can post and link to twitter automatically. You can also connect it to your Facebook page.

WordPress

Ease of use –

  • Downloading their program is necessary, but it offers many more options and settings.
  • The design and functionality of the page is more cumbersome and requires some learning.
  • Allows multiple pages, download of plug-ins, widgets and sidebars.

Functionality –

  • With WordPress.com the user has to use their server.  WordPress.org supports sites hosted by another server.
  • The site can be easily expanded to replace the current site.
  • People who have not designed the site but have administrative rights can post on the site without much effort.

Design and customization –

  • Many page layout options.
  • Ability to use different layouts for different pages.
  • Allows including native calendars and contact forms.

Social integration –

  • Can be done with the help of plug-ins.
  • WordPress.com has publisize allowing for sharing with Facebook Pages, Twitter, Yahoo, etc..

The ongoing consensus among experts is that Tumblr is more user friendly, fun and easy to blog. Its design is slick and simple, modern and big. It is geared more toward pictures and media than WordPress.

Both can be customized but WordPress is more extensive and flexible. If you don’t need an extensive e commerce site with forms, listings, heavy content and advertising, Tumblr is simpler.

But the biggest difference is in the ease of social integration on Tumblr that is built in, while it has to be added to WordPress.com with different plug-ins. Tumblr functions as a cross between a website and a Facebook profile, while WordPress is more dry and functional.

Some companies in entertainment, news and fashion have blogs through Tumblr. The Washington Post Innovations, Newsweek, The Huffington Post and Rolling Stones are some examples. Musicians and photographer seem to flock to Tumblr as well.

WordPress.com hosts sites of top brands like CNN, National football league and TED.

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Is Google Plus (G+) the key in the transition to Web 3.0

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A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0!

Google has many, many tools and products in its offering, most of which are free! If you have not taken the time to look around I suggest you spend a few minutes and start to familiarize yourself with them, they will save or make you A LOT OF MONEY!!!

Google recently made a few updates, but the top bar has been around for longer than most realize, it is in this bar that Google is writing the book on Web 3.0.

What is it that makes Google such a force? Why is Google Plus or G+ such a big deal?

As seen above, Google has captured the “cloud” era ahead of schedule. Without even looking at the advanced features or Google Apps, one can create and store documents on their google account, set appointments organize and share a calendar, find new information and search for products, solutions, books, or even watch a movie or a how to video.

Social Media has changed the way that people interact and use the web, in fact web 2.0 was all about social media. Websites, software and plug-in updates that allowed people to interact with one another and turned a one directional internet into a multi directional web. In web 2.0 not only can you talk back to the media or information source, you could share it or pass it around. The individual web user could claim the brand of a company for better or worse. Dell had individuals that were not related or employed by the company providing customer support in the forums, and Milton’s Scrabble lost thousands, arguably millions in its brand because two other developers claimed the brand in Facebook.

Web 3.0 has been branded the “cloud” era where information, both public and personal is stored on the world wide web and accessed via data plans, Wifi or traditional cable and dial up. This includes massive files for things like high definition media, entire company databases, etc. This is really not something that is new, just look at how startups like Patch Media use google to simulate a traditional IT infostructure or Saleforce.com to organize track and distribute leads, sales and work. With only one main hub in NYC, Patch Media delivers people and content without traditional overhead in over 800 communities around the United States.

Google Plus bridges the gap between Web 2.0 and Web 3.0

In Google Hangout people interact in a real time public space. Others now have to rethink how they look, speak and the body language or facial features that they use. (The innovative marketers and advertisers will need to think how to get a coke can on the desk during that hangout, how to get a new movie poster on the wall behind that person on the hangout etc.)

Google Hangouts has a game changing advantage for those that know how to present, speak and are truly genuine in public. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.

Google Plus has an A symmetrical sharing system, which means that we can send to others but not get a share in return. G+ from its creation allows users to separate professional and personal lives and even organize beyond the largest separation issue that has plagues social users. This interface along with many other features makes Google Plus the most advanced social media site/tool/software that has ever been created, but all that pales in comparison to why Google is so powerful in web 3.0.

If you are in a space where you are using social in a way that allows you to network and share both your personal life and professional life, what could be better than the Google suite of products? You can share and update documents in real time, video conference, make appointments, develop leads, search out information, shop and buy products, services and so on…

A small business now has an IT Dept. in one place. They can seek out support, generate leads, share reports, organize their schedule, promote their business with video, learn from other videos, advertise in Search, not to mention capture the power of social or viral activity. The digital business can now provide face to face support in a familiar environment something that many still crave.

A teacher or tutor can instruct a class or group from half way around the world, share documents, collect home work in real time. A educator or small college can now reach millions and take online learning into a space that captures the best of brick and mortar with distance learning once only done through text based posts.

A politician can capture and organize moral entrepreneurs, organizations and supporters from an account that brands who they are, what they are doing and interact with them with little or no technical experience or knowledge.

The shift in the world economy has come from millions of individuals competing with large corporations and brands that once held a monopoly on professional marketing, networking and talent. Thanks to a Google account you can now work with the best talent, develop a impressive network and generate a brand that is professional, technologically competitive and organized.

 

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