When live and digital come together, reach expands, engagement deepens, and opportunities multiply. Hybrid events are transforming how brands connect, offering the best of both worlds for audiences who want the flexibility to choose their experience. Defining Hybrid Events A hybrid event combines a physical gathering with a virtual component, allowing participants to attend in […]
Conferences & Education
The Immersive Event Funnel: How Hybrid Experiences Drive Engagement and Conversions
Events are no longer bound by walls or geography. The most impactful strategies today merge physical experiences with digital touchpoints to create an immersive event funnel — one that builds anticipation, maximizes participation, and extends the value long after the doors close. Brands aren’t just hosting events; they’re engineering a connected experience from the first […]
Experience Design for Events: How Digital and Physical Interactions Shape Modern Brand Perception
Events are no longer standalone touchpoints — they’re integrated brand experiences. From the moment someone sees an RSVP button to the second they receive a thank-you follow-up, every detail contributes to how people perceive your brand. In this experience economy, the most effective event strategies blend physical interaction with digital immersion to drive long-term loyalty. […]
Event Marketing in the Digital Era: Turning Moments into Movements
Events are no longer standalone moments. Whether it’s a conference, product launch, or panel discussion, every event now exists in two parallel spaces: the physical venue and the digital ecosystem. To thrive in today’s attention economy, marketers must design experiences that live well beyond the room. What was once limited to ticket sales and press […]
SxSW 2013, @BasilPuglisi debut as BOD Social Media Club International
SXSW 2013 is an expansive, vibrant festival and conference taking place in Austin, Texas, from March 8 to 17. It is an overwhelming yet exhilarating event where thousands of artists, filmmakers, tech innovators, and industry professionals converge. With about 2,500 bands performing on over 100 stages across the city, the music offerings alone range broadly—from […]
A Place in the SEO Industry for Creative Majors!
Having been a career counselor for several years to students pursuing their bachelor’s and master’s degrees, many of them were completely indifferent to how their creative major could lead to a successful career, even those who were as close as 2 semesters away from graduation. These students who have pursued degrees in the arts or […]
The 5 Best Annual Technology Conventions
From the creation of cars, to ergonomic couches, to prosthetic joints, technological advancements lay down the path for a brighter future. As everyone at Box and Dice knows all too well, it’s essential that we foster our excitement for technological development and learn as much as we can about its possibilities. Here are some top […]
Why LinkedIn? [Internship]
In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs […]
Digital Media Education Internship Program
Digital Ethos introduces the Digital Media Education Internship Program We believe that we have developed a program that might be of some interest to you and/or your students. The internship program with Digital Ethos is designed for students that wish to learn how to write for digital publications, develop hands on learning in digital media and marketing. Interns learn […]
The Corporate Social Media Summit
The Corporate Social Media Summit ends, and the real signal is not the panels, the hallway conversations, or the business cards. The real signal is that corporate leaders now treat social as operational infrastructure. The room does not debate whether social matters. The room debates who owns it, how it gets measured, and what gets […]